Strategic and hands-on senior leader with a strong track record in growing hospitality and venue-based businesses. Currently leading Trigger Group’s expansion from a single concept to a multi-venue, internationally-scaling operation. Known for building deep, enduring relationships with suppliers, partners, and teams, and for delivering seamless guest experiences through operational excellence, technical innovation, and brand integrity. Now seeking to bring this leadership approach to Airparks, scaling operations across the UK and Europe and creating standout customer experiences in airport parking.
• Identified and assessed high-potential sites for acquisition and development, ensuring strong commercial viability and strategic fit for the Rekom portfolio.
• Led the end-to-end process of integrating acquired businesses into the group, overseeing all phases from initial evaluation through to operational launch.
• Spearheaded expansion across towns in Northern Europe, selecting appropriate Rekom brands for each location and leading the full build and fit-out process.
• Set and managed project budgets, ensuring cost-effective delivery while maintaining brand and quality standards.
• Procured and coordinated multidisciplinary teams and contractors to deliver projects on time and within scope.
• Led major client accounts including Starbucks, Burger King, and Tim Hortons, acting as the main point of contact and ensuring consistent, high-quality delivery across multiple projects.
• Managed stakeholder relationships at senior levels, negotiating terms, setting clear expectations, and defining project timelines and budgets.
• Directed a team of seven project managers, successfully delivering 15–20 projects simultaneously across various locations.
• Provided regular reporting and strategic updates to the Managing Director and board, contributing to business planning and client retention strategies.
Strategic Growth & Market Expansion
International Franchise & Partnership Development
Operational Excellence & Venue Build Management
Customer-Centric Experience Design
Commercial Negotiations & Endorsement Deals
Supplier Relationship Management
Team Leadership & Culture Building
Pipeline Development & Project Oversight