Thomas Jack Westcott

Digital Marketing & Campaign Execution

• Managed PPC advertising campaigns across Google Ads and Meta platforms, optimising budgets to increase website traffic, lead generation, and conversions.
• Executed targeted email marketing campaigns via Mailchimp to nurture leads, drive engagement, and improve conversion rates.
• Implemented SEO strategies (on-site and off-site) to enhance search rankings and boost organic traffic.

Content Creation & Multimedia

• Directed the production of high-quality marketing content including promotional videos, visuals, and social media assets, maintaining brand consistency across all channels.
• Utilised photo and video editing tools to create compelling multimedia tailored for key audience segments.

Web, UX & Analytics

• Oversaw the company’s website management and UX improvements, working with developers to ensure optimal performance and user experience.
• Proposed and launched a dedicated projects tab to showcase case studies, increasing engagement and credibility with prospective clients.
• Used digital analytics tools (Google Analytics, Hotjar, etc.) to monitor performance metrics and refine strategies for higher ROI and user engagement.

Strategic Marketing & Business Growth

• Supported international expansion into Greece, Abu Dhabi, and Cyprus through targeted marketing initiatives and strong client relationship development.
• Worked cross-functionally with stakeholders to ensure marketing efforts aligned with broader business objectives and commercial goals.

Events & Brand Representation

• Represented the company at industry events such as Hazardex, presenting expertise and building relationships with prospective clients.
• Led social media campaign management, increasing the company’s online visibility and engagement.

Campaign Management & Paid Media

• Managed cross-platform advertising campaigns on Meta, Google Ads, TikTok, and Snapchat, consistently increasing brand visibility and lead generation for clients.
• Devised and executed targeted PPC strategies, improving traffic quality, client sales, and overall Return on Ad Spend (ROAS).
• Conducted A/B testing on emails, landing pages, and ad creatives to optimise click-through and conversion rates.

Creative Direction & Content Production

• Produced and edited high-quality visual content (videos, photography, graphics) to support campaigns, driving stronger engagement across platforms.
• Led the development of persuasive landing page designs, enhancing conversion rates through UX and CRO best practices.
• Emphasised visual storytelling and brand consistency in both web and social content.

SEO, Email & Analytics

• Designed and implemented SEO strategies to increase organic visibility and improve web traffic across client websites.
• Created targeted email marketing campaigns using Mailchimp, achieving a 20%+ open rate increase and stronger audience retention.
• Monitored and evaluated campaign KPIs regularly, using Google Analytics and platform insights to refine strategies and improve ROI.

Social Media & Brand Growth

• Managed client social media accounts across Facebook, Instagram, Twitter, TikTok, and Snapchat, creating engaging content calendars and interactive campaigns.
• Drove increased engagement and follower growth through data-informed content strategies and paid social ad campaigns.

Team Collaboration & Innovation

• Fostered a culture of creativity and collaboration, inspiring innovative campaign ideas and unique content approaches tailored to each brand.
• Maintained a client-first mindset while balancing creative direction and strategic delivery for small businesses and growing brands.

Financial Operations & Controls

• Led investigations into business banking and EPOS discrepancies, liaising with Barclays to resolve complex payment issues efficiently and within strict timeframes.
• Oversaw daily financial reconciliation processes, ensuring accurate batch processing and validation of control spreadsheets to maintain financial integrity.
• Managed high volumes of remittances, credit notes, and unpaid cheques, ensuring timely processing and accurate documentation.

Data Analysis & Strategy

• Analysed financial data to support strategic decision-making and safeguard against potential financial risks.
• Reviewed contracts and financial negotiations, identifying key risk areas and opportunities for cost optimisation.

Leadership & Collaboration

• Led a team of junior finance professionals, promoting accuracy, accountability, and a culture of operational excellence.
• Translated complex financial data into clear insights for non-financial stakeholders, enhancing understanding across departments.

• Oversaw logistics, stock control, and production processes, ensuring efficient operations, timely deliveries, and cost optimisation.
• Managed material procurement, securing high-quality resources at the best value while implementing recycling practices for returned parts.
• Streamlined daily operations through effective use of Microsoft Excel and internal systems for inventory and reporting.
• Led and motivated team members, fostering clear communication and consistent performance through hands-on leadership and training.