Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Theo L Gayle

Events & Sales Consultant
East Finchley,London

Summary

I am an experienced Events and Sales Consultant with a focus on managing complex logistics for high-profile motorsport events, including the Le Mans 24 Hours and Le Mans Classic. I specialise in coordinating travel arrangements, including accommodation and event tickets, while consistently meeting tight deadlines. Known for my attention to detail and ability to problem-solve in high-pressure environments, I ensure seamless operations and enhance the client experience both on and off-site. Over the years, I’ve honed my interpersonal skills, building strong relationships with colleagues and clients to ensure a streamlined, collaborative experience. With a passion for motorsport and event coordination, I thrive in dynamic, fast-paced environments where every detail counts.

Overview

3
3
years of professional experience
2
2
years of post-secondary education

Work History

Events & Sales Consultant

Motorsport Events
London, ENG
01.2024 - Current
  • Coordinated travel logistics for 2000 attendees at the world’s biggest endurance race, Le Mans, ensuring seamless transportation and accommodation.
  • Provided on-site operational support, troubleshooting issues in real-time to maintain smooth event execution and an exceptional attendee experience.
  • Worked closely with driving clubs, travel agencies, and team sponsors to tailor packages and hospitality offerings to client needs.
  • Conducted post-event evaluations, gathering feedback from clients and partners to refine future event planning and enhance overall efficiency.
  • Developed and implemented innovative hospitality solutions, creating exclusive experiences to elevate guest engagement.
  • Proficient in Excel and administrative tasks, including handling sensitive data in compliance with GDPR regulations.

City Supervisor

Loake Shoemakers
London, England
02.2023 - 03.2024
  • For all Loake shoemaker stores in the city of London Managing shops both in a team and on my own
  • Driving sales
  • Since joining, sales have increased weekly by 150% minimum on last year's figures and add-on sales have grown alongside it

Senior Motorsport Journalist

World in Sport
London, England
07.2023 - 03.2024
  • Specialized in Formula 1 and academy-level motorsport coverage, delivering in-depth analysis and breaking news.
  • Produced 3–4 articles daily, covering a mix of general news and real-time developments.
  • Engaged a weekly audience of 10,000 readers, demonstrating the ability to create compelling, widely read content in a fast-paced media environment.

Motorsport Journalist

FormulaNerds
London, United Kingdom
01.2022 - 01.2024
  • Covered Formula 1 and motorsport news as a journalist for FormulaNerds, producing 5–6 weekly articles, including breaking news and in-depth analysis.
  • Generated high engagement, with articles reaching over 150,000 readers in the first month and attracting 1,500 concurrent readers within the first hour of publication.
  • Delivered timely and insightful coverage, adapting to fast-moving developments in motorsport to provide accurate and engaging content.

Assistant Manager

Fred Perry
London, England
09.2021 - 03.2024
  • Managed logistical planning and stock control, ensuring seamless operations and increasing overall efficiency.
  • Optimised product placement and resource allocation, improving sales performance by 15% while reducing losses—a skill transferable to event planning and resource management.
  • Oversaw key operational tasks, including stock control, scheduling, and daily auditing, ensuring all processes aligned with business objectives.
  • Coordinated with internal teams and external suppliers to maintain smooth workflows, similar to managing personnel and event logistics.
  • Utilised data analysis tools (Magento, ZenDesk) to track performance, similar to managing event schedules and reporting on operations.

Education

A-levels - English, Double science and Computing

London Nautical
London
07.2016 - 07.2018

Skills

  • Exceptional attention to detail

  • Excellent time management

  • Highly adaptable

  • Clear and articulate communicator

  • Dependable and reliable

  • Strong management and organizational skills

Accomplishments

  • Coordinated travel logistics for 1,500–2,000 attendees at the Le Mans 24 Hours, ensuring seamless operations and client satisfaction.
  • Turned over £400k in 10 months through sales and event coordination, demonstrating strong financial and project management skills.
  • Successfully managed stakeholder relationships with team sponsors to ensure high-quality hospitality at motorsport events.
  • Increased store sales by 15% through effective visual merchandising and margin monitoring.
  • Achieved 150,000 readers within the first month of writing articles for FormulaNerds, with 1,500 concurrent readers in the first hour.
  • Grew weekly audience engagement to 10,000 readers while covering Formula 1 and motorsport news.



Timeline

Events & Sales Consultant

Motorsport Events
01.2024 - Current

Senior Motorsport Journalist

World in Sport
07.2023 - 03.2024

City Supervisor

Loake Shoemakers
02.2023 - 03.2024

Motorsport Journalist

FormulaNerds
01.2022 - 01.2024

Assistant Manager

Fred Perry
09.2021 - 03.2024

A-levels - English, Double science and Computing

London Nautical
07.2016 - 07.2018
Theo L GayleEvents & Sales Consultant