Theo Jones
London,UK
Summary
Experienced sports marketing professional with an impressive track record in collaborative, cross-functional teamwork within high-pressure environments. A confident leader and team player with a positive mindset, initiative-taking and entrepreneurial spirit. A proactive and solution orientated individual who is adept at project planning and successfully managing multiple accounts.
Overview
14
14
years of professional experience
11
11
years of post-secondary education
Work History
Sports Marketing Manager
PUMA UK HQ
London
03.2020 - Current
- Recruiting athletes through strategic scouting with limited resource. Delivering the target of 20% market share for both male and female national teams and top English leagues.
- Display of sophisticated negotiation skills to on-board over 50 players across male and female football players in 3 years. Growing the
- Day to day talent management to strengthen and maintain relationships with players and agents.
- Supplying innovative and creative ideas for each individual player to elevate brand love and experience.
- Bespoke product tailoring to accommodate all athletes and their vision within PUMA.
- Working collaboratively with external agencies and media partners to align athletes to aid business growth, via brand or product focused campaigns.
- Leading on UKI business sports marketing updates, constantly reviewing marketing budget, positioning and how to elevate investment.
- Managing both local and global budgets for signing and player activations.
- Oversee development and execution of multi-channel marketing campaigns to drive growth.
- Monitored individual and team performance, implementing targeted support to drive improvement.
Performance Trade Marketing Executive
PUMA UK HQ
London
01.2017 - 02.2020
- Hosted quarterly focus groups to inform and enhance marketing strategies.
- Collaborated with marketing manager, clients and partners to support marketing strategy development.
- Developed innovative marketing and PR strategies.
- Launched new products with detailed marketing plans.
- Devised social media strategy to embody key brand characteristics across multiple platforms.
- Maintained expert knowledge of trends within target markets to offer qualified insights into proposed strategies through leading consumer insight sessions.
- Defined and communicated marketing tactics to help teams meet KPI targets.
- Analysed industry activity to maintain competitive edge when developing brand strategy.
- Delivered and implemented relevant marketing campaigns collaborating across business units: Sales, Merchandising and external partners.
- Continuously analyse marketing campaigns with all partners to ensure effective sell through.
- Discovered and developed staff training platforms, which allowed direct communication, up-skilling and incentivising internal and external retail staff to sell PUMA product. Increasing performance sales 10% year on year from 2018-2020 with external retail partners.
Performance Marketing Intern
PUMA UK HQ
06.2016 - 12.2017
- Participated in weekly brainstorming meetings, contributing innovative ideas for upcoming marketing initiatives and branding efforts.
- Leading campaign budgets and monitored spending to remain within agreed limits.
- Provided accurate, efficient administrative support across large-scale marketing projects.
- Monitored social media trends and suggested ways to capitalise on them.
- Leveraged data to produce informative, helpful marketing insights.
- Leading on staff training content and strategy, produced to enhance staff knowledge to increase sell through.
- Built productive working relationships through proactive, responsive communication.
- Working across business units to create go to market plans in 3 categories.
Retail Manager / Sales Supervisor & Key Holder
PUMA UK
City of London
09.2014 - 06.2016
- Recruited and trained staff members, leading by example to consistently elevate store standards.
- Inspired team to represent brand with enthusiasm by maintaining high standards.
- Ran promotions and events in line with company standards.
- Kept staff records regarding holidays, absences and discipline.
- Performed various store operations including opening and closing procedures, product display management and budget control.
- Conducted staff appraisals and promoted ongoing professional development.
- Analysed sales figures, identifying areas to improve and implementing remedial action.
- Developed team's product knowledge, resulting in increased store sales.
Sales Associate
PUMA UK
05.2014 - 09.2014
Professional footballer
Brighton & Hove Albion FC
Brighton, Brighton and Hove
07.2013 - 06.2014
- Supported and mentored junior athletes to advance overall team performance.
- Gave professional media interviews to maintain club reputation.
- Improved year-on-year results through dedicated personal physical and mental development programmes.
- Represented club during fan events and promotional activities.
Professional football player
Norwich City Football Club
Norwich, Norfolk
07.2010 - 06.2012
- Represented club during fan events and promotional activities.
- Dedicated hours to daily training, building strength, stamina and endurance.
- Gave professional media interviews to maintain club reputation.
- Provided elite-level football coaching to specific clients on individual, group and squad basis.
- Developed a mentoring program for 16-18 year old at the club with view to life after football during my degree studies alongside professional football status.
Education
Bsc Hons - Sport and Exercise Science
Manchester Metropolitan University
Manchester 06.2012 - 07.2016
NVQ Level 3 - Sports Science
Easton College
Norwich 09.2010 - 05.2012
GCSEs - English, Maths, Science
Lea Valley High School
London 09.2005 - 07.2010
Skills
- Relationship building
- Negotiation skills
- Networking
- Leadership skills
- Microsoft Office
- Exceptional organisation and attentional to detail
- Creative and innovative
- Strong time management
- Strategic marketing
- Quantitative and qualitative market research
Languages
English
Native
French
Beginner
Timeline
Sports Marketing Manager
PUMA UK HQ
03.2020 - Current
Performance Trade Marketing Executive
PUMA UK HQ
01.2017 - 02.2020
Performance Marketing Intern
PUMA UK HQ
06.2016 - 12.2017
Retail Manager / Sales Supervisor & Key Holder
PUMA UK
09.2014 - 06.2016
Sales Associate
PUMA UK
05.2014 - 09.2014
Professional footballer
Brighton & Hove Albion FC
07.2013 - 06.2014
Bsc Hons - Sport and Exercise Science
Manchester Metropolitan University
06.2012 - 07.2016
NVQ Level 3 - Sports Science
Easton College
09.2010 - 05.2012
Professional football player
Norwich City Football Club
07.2010 - 06.2012
GCSEs - English, Maths, Science
Lea Valley High School
09.2005 - 07.2010
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