Thao Nguyen

Case Study Co-Researcher: "SEAGAMES 33 - TOKYO GURL CHEATING SCANDAL" (Grade: 87,5%)

• Collaborated effectively within a 5-person group to deliver a comprehensive strategic analysis of an international digital PR crisis, and stakeholder fallout.
• Contributed to real-time analysis of digital communication frameworks.

MSc Dissertation Research: "EVALUATING UK GEN Z'S PERCEPTION OF AUTHENTICITY" (In Progress)

• Conducting primary research on consumer trust, and corporate social responsibility (CSR) by analysing mental health messages from global brands Gymshark and Rare Beauty.
• Evaluating qualitative audience insights to understand UK Gen Z perceptions of corporate social advocacy (CSA) and mental health initiatives to uncover underlying attitudes toward brand sincerity.

• Managed internal communications and cross-team coordination to ensure seamless daily operations and brand alignment. 
• Acted as the primary point of contact for resolving complex customer inquiries and operational crises with diplomacy and empathy. 
• Supervised, mentored, and delivered performance feedback to a diverse team to maintain high service standards and consistent collaborative output.

• Led dynamic shifts, delegating tasks effectively to ensure clear team communication and target achievement under high-pressure conditions.
• Fostered an inclusive and welcoming environment for international customers by leveraging fluent cross-cultural communication skills.
• Maintained exceptional organisation and problem-solving agility across the floor to ensure smooth service and inventory management.