Tex Keen
London,UK
Summary
Mechanical Engineering graduate with 5+ years in B2B sales and technical business development. I work best in complex sales environments where credibility comes from understanding the account, the operational problem and the people involved in the decision. My experience combines enterprise sales, software demos, technical discovery and building practical systems to personalise outreach at scale.
Overview
2027
2027
years of professional experience
4
4
years of post-secondary education
Work history
Business Development Representative
Authentise
Engineering Software
2023 - Current
- Led discovery and software demos with C-suite, operations, engineering and digital leaders, acting as the main customer point of contact and translating buyer needs into clear feedback for our software development team.
- Worked with our software development team to shape solution design, tailored proposals and product discussions around customer requirements, objections and demo feedback.
- Designed demo decks, hosted webinars and tailored software presentations for different buyer groups, turning technical capability into clear commercial and operational value.
- Owned outbound sales activity from account selection and messaging to sequencing, event follow-up, reporting and demo generation.
- Built semi-automated outreach workflows using Google Apps Script, APIs, spreadsheets and AI-assisted research, improving personalisation while keeping human review over targeting and messaging.
- Pursued and closed global enterprise deals with average values above £100k, mapping stakeholders across technical, operational, commercial and executive teams.
- Represented Authentise across Europe at multi-day industry events, including defence and military-base environments, helping position the company as a credible voice in advanced manufacturing and digital operations.
- Delivered presentations to NATO and European Defence Agency audiences, contributing to senior-level awareness and demand in defence and manufacturing markets.
- Supported bids to act as prime contractor for defence-led manufacturing opportunities worth upward of £4m, preparing technical and commercial material around part production, workflows and delivery approach.
Sales Director / Senior Event Manager / Event Manager
Fortem International
Trade Shows
2022 - 2023
- Progressed from Event Manager to Sales Director within 4 months through consistent target performance and team contribution.
- Sold to senior decision-makers across multiple sectors, building ROI-led cases around audience fit, brand exposure and commercial outcomes.
- Led a team of three, supporting training, day-to-day management and KPI performance.
Previous Experience
Various Employers
2015 - 2021
- Customer-facing roles across hospitality, childcare, events and retail, including work experience at G-Research Hedgefund.
Education
BEng - Mechanical Engineering
University of Leeds
2017.09 - 2021.05
A Levels: Maths A*, Physics A, Economics A
Camden School For Girls (Co-ed at 6th Form)
Skills
Enterprise sales, discovery, senior demos, stakeholder mapping, qualification, consultative selling, events
Account research, sequencing, CRM/reporting, Google Apps Script, APIs, spreadsheets, AI-assisted personalisation & automation
Mechanical engineering, operational workflows, production planning, traceability, quality reporting, CAD/SolidWorks, MATLAB
Public speaking, webinars, demo decks, proposal support, customer interviews, executive presentations
Completed SYSTM’s 10-week growth programme, focused on pain-point discovery, needs analysis, product messaging and value proposition development
IMPACT
- 30%+ demo acceptance: Improved campaigns from ~1% response to 30%+ demo acceptance.
- £100k+ deals: Pursued and closed global enterprise deals with six-figure contract values.
- £5m+ bids: Supported prime-contractor bids for defence-led manufacturing opportunities.
- Senior audiences: Presented to C-suite, NATO, European Defence Agency and senior technical buyers.
Affiliations
- Playing the piano
- Comedy
- Science & Trivia
Timeline
BEng - Mechanical Engineering
University of Leeds
2017.09 - 2021.05
Business Development Representative
Authentise
2023 - Current
Sales Director / Senior Event Manager / Event Manager
Fortem International
2022 - 2023
Previous Experience
Various Employers
2015 - 2021
A Levels: Maths A*, Physics A, Economics A
Camden School For Girls (Co-ed at 6th Form)