Tetiana Dielover

Created the highest-performing content in company history within my first month, significantly improved both automated and regular newsletters, and boosted sales with highly targeted, personalized retargeting emails.

• Managed and maintained the company website (WordPress), social media, and other digital marketing channels.
• Created content for social media. Celebrities such as Martin Kemp and Kimberly Wyatt from The Pussycat Dolls posted my reels on their feeds.
• Handled email marketing using Atreemo CRM. Increased the open rate from below 50% to 80% and the click-through rate from less than 1% to over 1.5% (and 80%+ for retargeting campaigns) within six months, and reduced the unsubscribe rate by 30%.
• Organised and managed photoshoots (lifestyle, events, product shoot).
• Conducted market research to identify the target audience, analyse competitors, and evaluate market trends.
• Managed all internal marketing-related tasks and projects.
• Generated creative ideas for marketing campaigns.
• Coordinated the work of PR, designer, and digital agencies.

Group of restaurants (15 venues in London & 1 in Manchester)

• Successfully managed new and existing enquiries for B2B and B2C clients across 15 venues through platforms like The Collins, Design My Night, The Horizon, and Open Table.
• Efficiently handled over 100 client calls and emails daily, ensuring high levels of customer satisfaction and prompt resolution of enquiries.
• Oversaw pre-orders, booking allocations, and payment processing, while driving cross-sales between venues to maximise revenue and optimise client experiences.

“Ulichnaya Eda Festival” and “White Nights Festival” are two large-scale food and music festivals in Kyiv, Ukraine, attracting between 20,000 and 35,000 guests each weekend.
“Boohta Food Station” is the city's largest open-air food hall, featuring 20 food vendors and 5 bars. It welcomed between 800,000 and 1.2 million guests during its 5-month season.

• Worked hand in hand with the Founder & CEO
• Successfully launched the first open-air food hall in Ukraine within 3 months
• Enrolled the biggest sponsorship contract in the company’s history
• Secured two sponsors for the food hall project in May 2022 despite the war and crisis in Ukraine
• Increased the average sponsorship contract by 2.5 times
• Engaged sponsors, managed negotiations, secured contracts, and nurtured long-lasting relationships with global companies such as Pernod Ricard Ukraine, Bayadera Group, Martini, Campari, Visa, PrivatBank, Marvel, JTI, Davidoff, Coca-Cola, Borjomi, Parimatch, Favbet, Red Bull, Sun InBev, and others
• Developed captivating sales presentations for partners and investors, combining creative design and personalised proposals to secure investments and partnerships
• Conducted comprehensive marketing research and develped branding strategies for over 6 start-ups, successfully selling one concept to an investor
• Built an effective marketing team by combining in-house specialists and freelancers, reducing the marketing team salary budget by 30–40%
• Scripted more than 30 engaging and high-performing promo videos
• Collaborated with influencers, all through barter arrangements. The most notable was with a influerencer with 5.6 million followers

The BOX – Catering was the first box catering service in Ukraine. At the time of launch, the concept of catering-in-boxes was completely new in the country — it was 100% a start-up. I took charge of business development and marketing strategy from the very beginning. In just 8 months, we expanded to offices in Kyiv and Odesa, with teams of 50 and 20 employees respectively. Major international and local IT companies such as EPAM, Ciklum, Clicky, Creatio, Genesis, Netpeak, Readdle, and others became our clients.

• Co-originated the company name and developed the brand book
• Successfully launched the company’s first office in Odesa, followed by a second office in Kyiv just 8 months later
• Developed and implemented a 360° marketing strategy, including market research and innovative idea generation
• Collaborated with a web developer to create a new e-commerce website within 4 months. Led UX and UI testing, applied SEO techniques, and managed ongoing content updates
• Developed and optimised the product strategy for both B2B and B2C segments
• Effectively managed a team of 7: SMM manager, designer, IT specialist, photographer, digital manager, and SEO/PPC agency
• Handled digital marketing including SMM, SEO, and Google Ads, with an average Facebook Ads CTR of 1.9%
• Led the conceptualisation, design, and execution of over 15 PR events for partners and clients

This project was the result of successful negotiations with an Israeli investor who discovered me while I was working independently. He wanted to open a restaurant in Odesa. We met in Israel and signed a contract. The cafe had a capacity of 60 pax.

• Developed and executed a comprehensive marketing strategy and budget
• Collaborated with an architect to complete the interior design project within 5 weeks
• Teamed up with a branding agency to create a comprehensive brand book, ensuring a consistent and compelling brand identity across all channels
• Successfully organised a high-profile PR event for the grand opening, inviting local opinion leaders to boost visibility — 170 VIP guests attended the evening
• Managed ongoing menu enhancements, including photo shoots, implementation of new dishes, Insta-meals, seasonal offerings, and effective up-selling strategies

Grew from Marketing Assistant to CMO. As CMO, I single-handedly recruited a new marketing team, developed over 15 collections of table services and decorations, created an animated food station, curated special menu collections, and organised more than 50 PR events for key partners. I also launched a new office in Odesa and won three Best Catering awards from the Ukrainian Event Awards.