Haya Naim

Play a leadership role in driving both the sales and marketing operations by maintaining accurate data in CRM systems, preparing analysis and reports, supporting business development outreach, preparing prospect LOPs, closely supporting other sales processes and ensuring smooth execution of mission critical tasks.
• Consistent and effective outreach to new and existing
prospects at scale
• Development of engaging, innovative and customer-centric
outreach methods and approaches
• Leadership and ownership of Hubspot as the single-source-
of-truth for our CRM
• Support of Head of BD to drive sales processes from top to
bottom of funnel
• Identify opportunities for improvements in efficiency and
effectiveness in sales processes
• Be the link between marketing and sales activities –
ensuring the most effective content is being developed
and leveraged
• Leverage insights and knowledge on prospect feedback
and outreach message conversion to drive “customer-
centric” development of marketing materials

• Optimized CRM systems to streamline sales processes, enhance customer engagement, and improve operational efficiency.
• Designed and executed data-driven marketing campaigns, driving lead generation and increasing brand visibility.
• Conducted detailed sales data analysis to identify trends, inform strategic decisions, and support revenue growth initiatives.
• Collaborated with cross-functional teams to align marketing and sales strategies, driving cohesive and impactful campaigns.
• Created detailed performance reports and dashboards to monitor campaign success and inform future strategies.
• Leveraged technology and automation tools to improve marketing efficiency and reduce operational bottlenecks.

• Conducted structured analyses and primary research to address complex business challenges, delivering actionable insights and data-driven solutions for large companies, including Rentokil and William Jackson Food Group, among others.
• Developed comprehensive business cases and strategic plans to drive performance improvement for clients across various industries.
• Presented clear and concise findings to internal teams and external clients, ensuring actionable next steps and impactful decision-making.
• Collaborated with multi-disciplinary and cross-functional teams to deliver innovative, end-to-end solutions tailored to client needs.
• Utilized advanced tools and methodologies, including data visualization and statistical modeling, to analyze trends and inform strategy development.
• Supported the implementation of business process improvements, enhancing operational efficiency and achieving measurable outcomes.
• Conducted market and competitor analyses to identify growth opportunities, mitigate risks, and drive strategic initiatives.

• Produced detailed progress reports to track and evaluate achievements against sustainability goals.
• Participated in benchmarking and networking events to gather insights and promote sustainability initiatives.
• Enhanced analytical and research skills through data-driven evaluations of sustainability practices.
• Organized and hosted events during Sustainability Week to raise awareness and engage stakeholders.
• Developed and delivered presentations proposing innovative ideas to improve workplace efficiency and sustainability.