TEDDY SAMBA

Threedium's solutions & technology help e-commerce teams enhance user experience by using 3D.

Sales Department Establishment & Personal targets: Engineered the initial sales department structure and strategy from scratch, contributing to a target of $8M global revenue for FY2024 through strategic market analysis and innovative sales techniques. 


Achieved £200K in full sales cycle (prospecting to close) from luxury brand partnerships in France and UK

Team Recruitment and Onboarding: Executed a strategic hiring initiative for the first SDR team in EMEA and NA, successfully onboarding 6 reps globally and driving a 200% increase in outbound sales activities.

Outbound and Inbound Campaigns:
Pioneering outbound prospecting campaigns, including email, phone & liaise with marketing to optimise inbound lead handling and conversion.

Performance Metrics and KPIs:
Designed and integrated a detailed KPI framework and performance monitoring system for the SDR team, leading to an average of 18 booked opportunities per quarter and boosting sales pipeline efficiency by 100+%.

Culture Amp supplies companies with real-time data & insights to improve the Engagement, Experience and Effectiveness of employees.

2023 highlights:
• $11.72M in SDR Attributed Closed Won revenue.


• Surpassed annual pipeline goal by achieving 102%, 110%, 104%, and 101% across four consecutive quarters, driving sustained revenue growth and consistently exceeding company targets.
• Promoted 50% of the team (3 IB SDR>OB, 2 OB SDR>AE) & hired 5 new team members.

2022 Highlights:
• Hit Annual Pipeline Goal (exceeded goal 2 out of 4 quarters). 93%, 106%,101%, 97%.

* Hired 4 new team members with successful ramp up periods. 

* Revamped onboarding process for global SDR team and led enablement 
around new Sales Methodology (Challenger). 

* Training and Development: Use of Challenger and MEDDIC sales 
methodologies to provide ongoing coaching and the framework for qualifying leads. Conduct QBRs and help team members improve skills and meet targets. 

* Team Leadership: Pioneer building, coaching,managing a high- performing team of SDRs. This includes recruiting, onboarding & providing ongoing training. 

* Cross-functional Collaboration & Strategy Development: Collaborate with senior sales & marketing leadership to define and implement EMEA sales development strategy. This includes goals, targets, ramp & Go-To Markets targets.

• 2021 Highlights: Missed annual pipeline goal by 101%, 87%, 82% across 3 quarters (during Covid year)
• 2020 Highlights: Surpassed annual pipeline goal by achieving 112%, 120%, 117% and 108% across four consecutive quarters, driving sustained revenue growth and consistently exceeding company targets.
  * Working closely with demand generation & marketing team on targeted campaigns.
  * Creating targeted lists, call strategies and email messaging to foster new business for BDR team.
  * Reporting back to Regional VPs & Senior VP of sales for weekly territory strategies, goals and Sales Rep feedback.
  * Managing team across various time zones (California, London, Paris).

• Hazelcast develops leading Open source in- memory data grid.
• Company provides commercially licensed extensions, management centre, training and development support.
• Evangelise Hazelcast products and services offerings to business leads, developers, architects, by participating in conferences, DevOps, User Group meetings, trade shows, blogging and other activities.
• Appointment setting in France,Benelux,Spain,Israel,UK.
• Leading team of SDRs booking appointments for Account Executives.