Summary
Overview
Work History
Education
Skills
Languages
Employmentgaps
Awards
Timeline
Generic

Taysha Ferguson

London

Summary

A dynamic and experienced Marketing Executive and Social Media Manager with over 2+ years of creative and cooperate experience. Adept at devising and implementing quality marketing strategies to create impactful and memorable campaigns, product and brand promotion. An early adopter of latest industry trends and a great depth of knowledge on modern day target audiences. Proven track record of producing stellar social engagement with the use of consistently fun and fresh ideas inspired by data research to propell brands and business forward through effective campaigns, messaging and memorably fun community management.

Overview

3
3
years of professional experience

Work History

Marketing Executive

Gravity Road
04.2021 - 01.2022
  • Social media and community management lead for MasterCard, Footlocker EU & Party Poker US.
  • Uploading and management of content on the chosen social platforms and Sprinklr
  • Stratergised and implemented innovative ways to communicate with the 2.2M followers of MasterCard's League of Legends 'X' account to increase engagement and brand recognition
  • Ensuring all content is of the highest quality, meets the brief and is fit
    for purpose
  • Serving as the point-to-point contact as Project Manager
  • Managed paid social posts for FootLocker EU across TikTok, Facebook and Instagram tacking success of campaigns and utilizing data to improve strategy
  • Provided creative support with strategy and copywriting to other teams within the agency for various high profile clients and brands.
  • Lead on presenting monthly data analytics and trend reports for FootLocker EU and utilizing the data to level up our strategy plan.
  • Created engaging copy for blogs posts, promotional materials, and social posts.

Executive Officer

BEIS (Department for Business, Energy & Industrial Strategy)
08.2020 - 03.2021
  • Produced crisis communications through drafting letters to local constituents on behalf of MP's during the Covid-19 pandemic.
  • Created draft letters in response to queries raised by constituents in regards to the restrictions and rules implemented during the pandemic before being forwarded for official signing by MP's.
  • Supporting the wider communications team with written copy for general letters and crisis communications.
  • Working to meet the target of 80 letters signed off by MPs daily by working in an agile structure.
  • Provided editorial guidance to new members of staff to facilitate delivery of top-quality correspondence.

Social Media Manager

The ZOO XYZ
09.2020 - 02.2021
  • Devised and implemented social strategy for all platforms leading to a 30% engagement in the first 2 months.
  • Created written copy for social posts and devised a new TOV for the brand.
  • Managed social calendars for multiple platforms including Facebook, Twitter and LinkedIn
  • Collaborated with freelancers to develop strong visual branding through their graphic design work and photography.
  • Implemented the use long and short form video content across all platforms.
  • Edited and colorized video content prior to upload and distribution.

Communications Officer

SKY
10.2018 - 04.2019
  • Produced and distributed the weekly 'People Press' newsletter to over 3,000 members of staff weekly.
  • Conducted media relations with various departments and responded to media publishing requests.
  • Implemented the 'People Press' re-brand to increase newsletter open rate and include new forms of digital media.
  • Coordinated, produced and edited video interviews with key Sky staff, senior stakeholders and new members of to be uploaded to the Intranet.
  • Facilitated Scrum framework for the 'Creative and Comms' team whilst utilising Sky's agile work strategy – sprint planning, daily scrums, sprint reviews, and sprint retrospectives.

Marketing Intern

Livity
08.2018 - 10.2018
  • Project and event managed the MADE Youth Festival as part of the Brixton Design Trail 2018
  • Assisted with development of marketing events, social strategies and tactical plans for clients such as The RAF, Netflix, Facebook & The Open University.
  • Assisted in creating written, video, and visual content for Livity's social channels.
  • Drafting treatments to support the ideation development process of client projects and briefs
  • Lead ideation sessions with Facebook, Instagram and Condé Nast for various briefs
  • Assembled data reports and presentations to share recent insights senior stakeholders to develop brand strategy.

Education

Media, Film & Television Level 3 - Media

Lambeth College
London
07.2016

Media, Drama, Art (including core subjects) GCSE -

Lambeth Academy
London
07.2012

Skills

  • Copywriting
  • Photo and Video Editing
  • Project Management
  • Web Design
  • Market Research
  • Photography and Videography
  • Analytics and Reporting
  • Event Management
  • Community Management
  • Revenue Generation
  • Editing and review
  • SEO Strategies
  • Brand Messaging
  • Campaign Management

Languages

English
Native language
Spanish - Advanced Beginner
Intermediate
B1

Employmentgaps

2022-2024 Maternity Leave

Awards

  • Digital Marketing - Nominet UK, 2018
  • The Fundamentals of Digital Marketing - Google & The Open University, 2018

Timeline

Marketing Executive

Gravity Road
04.2021 - 01.2022

Social Media Manager

The ZOO XYZ
09.2020 - 02.2021

Executive Officer

BEIS (Department for Business, Energy & Industrial Strategy)
08.2020 - 03.2021

Communications Officer

SKY
10.2018 - 04.2019

Marketing Intern

Livity
08.2018 - 10.2018

Media, Film & Television Level 3 - Media

Lambeth College

Media, Drama, Art (including core subjects) GCSE -

Lambeth Academy

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