Taylor Swann
Dubai,United Arab Emirates
Summary
Marketing professional with hands-on experience in A/B testing, performance campaigns, and SEO. Well-versed in Google Ads, Meta Ads Manager, and PPC strategies focused on lead generation. Experienced in content development, copywriting, and managing social media platforms. Strong background in CRM tools like Hubspot and marketing automation. Comfortable working with WordPress and managing email campaigns, events, and web analytics. Looking to apply a practical digital marketing skill set to help businesses grow and connect with the right audience.
Overview
7
7
years of professional experience
8
8
years of post-secondary education
Work history
Marketing Assistant (Specialising in Digital Marketing coordination)
The DPO Centre
05.2024 - 05.2025
- Creating and managing digital campaigns through email, webinars, and social media, resulting in a 25% increase in leads and 150% over webinar attendance targets
- Creating and distributing region-specific newsletters (UK/EU & Canada) with 35% open rates and 7% CTR, exceeding industry benchmarks
- Collaborating with commercial team to develop nurture workflows, contributing to a 36% rise in SQLs
- Designing multimedia content using Canva to support campaigns and boost brand visibility
- Developed comprehensive event plans for successful execution.
Product Marketing Associate
Concurrent Technologies
02.2023 - 03.2024
- Increased organic traffic to product pages by 32% through optimised SEO integration
- Led LinkedIn marketing efforts, achieving a 40% rise in profile visits and 44% increase in engagement
Digital marketing assistant
Motus Truck & Van
01.2022 - 02.2023
- Managed content calendars and developed brand campaigns across paid and organic channels resulting in a 45% increase in follower count and a 62% uplift in engagement rate
- Created multimedia content to enhance product visibility and brand storytelling, leading to a 17% increase in inbound inquiries
- Produced reports using Google Analytics and HubSpot to analyse performance and optimize engagement
- Produced and distributed external newsletters maintaining an average open rate of 32% and CTR of 6%, outperforming industry standard
- Cultivated relationships across sites contributing to a more cohesive corporate culture and stronger interdepartmental communication
Clinical Assistant
Newmedica Eye Clinic
05.2021 - 11.2021
- Built strong patient relationships and contributed to staff training, adapting and excelling in a fast-paced healthcare setting with no prior experience
Group Marketing Coordinator
Playout Childcare
05.2020 - 11.2020
- Created targeted Facebook campaigns resulting in a 25% increase in enrolments and 35% increase in interactions
Marketing Manager
Ross Coates Solicitors
07.2019 - 10.2019
- Implemented a full website redevelopment aligned with GDPR and SEO standards
- Drove 23% growth in social media engagement and 34% rise in inbound inquiries
Marketing & Communications Assistant
Diocese of St Edmundsbury and Ipswich
02.2018 - 07.2019
- Boosted social media followers by 500+ and improved reach by 20%
- Improved site traffic by 40% through regular updates and SEO-focused improvements
- Analysed and presented digital performance metrics, refining outreach strategies to enhance engagement and development
Education
Level 2 NVQ Apprenticeship - Marketing
WS Training Provider
Ipswich, Suffolk 02.2018 - 04.2019
A Levels - Media Studies, Psychology, Ancient History
Suffolk One College
01.2014 - 01.2016
GCSEs - 7 GCSEs including Mathematics and English
St Albans Catholic High School
01.2009 - 01.2014
Skills
- A/B Testing
- Adobe & Word Packages
- Analytical reporting
- CMS Management (Wordpress)
- Content Creation
- Copywriting
- CRM Management (Hubspot)
- Email Marketing
- Event Marketing
- Google Ads
- Google Analytics (GA4)
- Lead Generation
- Marketing Automation
- Meta Ads Manager
- Performance Marketing
- PPC Campaigns
- SEO optimisation
- Social Media Marketing
Timeline
Marketing Assistant (Specialising in Digital Marketing coordination)
The DPO Centre
05.2024 - 05.2025
Product Marketing Associate
Concurrent Technologies
02.2023 - 03.2024
Digital marketing assistant
Motus Truck & Van
01.2022 - 02.2023
Clinical Assistant
Newmedica Eye Clinic
05.2021 - 11.2021
Group Marketing Coordinator
Playout Childcare
05.2020 - 11.2020
Marketing Manager
Ross Coates Solicitors
07.2019 - 10.2019
Marketing & Communications Assistant
Diocese of St Edmundsbury and Ipswich
02.2018 - 07.2019
Level 2 NVQ Apprenticeship - Marketing
WS Training Provider
02.2018 - 04.2019
A Levels - Media Studies, Psychology, Ancient History
Suffolk One College
01.2014 - 01.2016
GCSEs - 7 GCSEs including Mathematics and English
St Albans Catholic High School
01.2009 - 01.2014