Taylor Dearling
Basingstoke,Hampshire
Summary
Marketing Executive specialising in Paid Search for retail and sports-related brands, with 1.5 years' experience in a fast-paced digital marketing agency. Proven track record of delivering high-impact campaigns across product launches and major seasonal activations, using data and consumer insight to drive performance. Bringing a unique analytical advantage from a background in Human-Computer Interaction (HCI) and Psychology, ensuring exceptional attention to detail, strong communication and project-management skills. Passionate about consumer-led marketing, brand storytelling, and contributing to the growth of a global organisation with a strong cultural identity.
Overview
1
1
year of professional experience
3
3
years of post-secondary education
1
1
Certification
Work history
Paid Search Executive
WeDiscover
London
07.2024 - Current
- Managed and optimised paid search campaigns across high-value retail and sports-related client accounts, working with monthly budgets up to £2m.
- Aligned search strategy with in-store promotions and seasonal calendars, coordinating with retail and merchandising teams ensuring consistent, cross-channel messaging.
- Drove significant revenue growth during critical trading periods. Generating £1.2m in revenue over a two-day sale period at an efficient 9% Cost of Sale.
- Enhanced ad relevance and achieved a +25% increase in Click-Through Rate by developing and executing PPC strategies aligned with football fixtures.
- Provided performance summaries and insights to internal teams and senior stakeholders. Influencing monthly strategies leading to a reduction in Cost-Per-Acquisition of -12% MoM.
- Managed and executed the full lifecycle of A/B testing initiatives. Hypothesis creation, test design, setup, monitoring, and insights, to improve campaign efficiency and conversion rates.
- Led strategic Conversion Rate Optimisation enhancements through in-depth landing page audits (HTML, JavaScript, and site speed), delivering recommendations that resulted in a +11% increase in Conversion Rates.
Education
Master of Science - Human-Computer Interaction Design
City University of London
London, England 09.2022 - 01.2023
Bachelor of Science - Psychology
Royal Holloway, University of London
Egham 09.2018 - 06.2021
Skills
- Retail Marketing & Strategy: Campaign planning, promotional scheduling, retail calendar management, competitor analysis, data-driven insights
- Project Management & Collaboration: Cross-functional coordination, workflow and deadline management, stakeholder communication
- Performance Marketing (PPC): Google Ads, Microsoft Ads, YouTube; full campaign setup and optimisation; budget management; keyword and ad copy optimisation; ROAS/CPA improvement
- Data & Analytics: Google Analytics, performance reporting, forecasting, interpreting Marketing Mix Model outputs
- Content & Asset Coordination: Creative briefing, pre-production timelines, digital asset management, visual consistency, approval workflows
- Soft Skills: Strong communication, creative problem-solving, results-driven, high attention to detail, multi-client agency experience
Affiliations
- Painting
- Padel
- Travelling
Certification
- Google Ads Skillshop (Shopping and Search).
References
References available upon request.
Timeline
Paid Search Executive
WeDiscover
07.2024 - Current
Master of Science - Human-Computer Interaction Design
City University of London
09.2022 - 01.2023
Bachelor of Science - Psychology
Royal Holloway, University of London
09.2018 - 06.2021