Taya Grao-Randall
Coventry
Summary
Versatile digital marketing professional with expertise in copywriting, content strategy, editing, and SEO—anchored in the travel industry. With a freelance background creating content for an audience of over one million, I blend research, creative instinct, and a strong editorial voice to craft high-impact work. I bring clarity, colour, and cohesion to everything from long-form editorial to conversion-focused web copy.
Overview
3
3
years of professional experience
Work history
Copywriter and Editor
The Broke Backpacker
04.2024 - Current
- Researching, developing, and writing engaging and insightful travel content to an online audience of 1M+ monthly readers.
- Proofread materials before final publication on Wordpress, maintaining that "irreverent, candid backpacker" brand tone.
- Created SEO-friendly web content, improving search engine rankings.
Digital Marketer
Freelance
04.2024 - Current
- Integrated HubSpot marketing automation into customer onboarding process, enhancing efficiency.
- Authored engaging, SEO-optimised articles to boost website traffic for diverse clients.
- Produced content and copy across various formats to drive SEO rankings and audience engagement.
Digital Marketer
LoudLocal
Royal Leamington Spa, Warwickshire
10.2022 - 05.2024
- Increased brand visibility by creating impactful social media content for diverse clients.
- Managed and monitored social media accounts to foster positive customer engagement.
- Developed customer segmentation strategy in HubSpot, enhancing lead conversion rates.
- Spearheaded design and launch of new websites, significantly boosting web traffic.
Education
Bachelor of Arts - Politics and American Studies
University of Nottingham
NottinghamA-Levels - Politics, English Literature and Music Technology
King Edward VI College
Nuneaton, WarwickshireGCSEs -
Coundon Court
CoventrySkills
- Copywriting and editing
- Content creation and management
- SEO development and strategy
- Travel research
- MS Office Suite proficiency
- WordPress and Canva
- Time management and problem-solving
References
References available upon request.
Affiliations
- Travel
- Content Creation
- Foods From Different Cultures
- Reading
Volunteering
Volunteer Hostel Staff
Sri Lanka – Jan to Feb 2024
- Welcomed guests and created a friendly, social atmosphere
- Organised and hosted nightly group activities and events
- Curated a weekly social calendar to encourage guest interaction
- Adapted to fast-paced environment with high guest turnover
Career Break
I solo backpacked across South East Asia for a year, challenging my adaptability, research, and self-management skills. These diverse environments and challenges not only deepened my appreciation for other cultures and the world around me but also helped me develop invaluable problem-solving skills and resilience.
Timeline
Copywriter and Editor
The Broke Backpacker
04.2024 - Current
Digital Marketer
Freelance
04.2024 - Current
Digital Marketer
LoudLocal
10.2022 - 05.2024
Bachelor of Arts - Politics and American Studies
University of Nottingham
A-Levels - Politics, English Literature and Music Technology
King Edward VI College
GCSEs -
Coundon Court
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