TatFu Ryan Lam
Birmingham,United Kingdom
Summary
With over 20 years of experience in five renowned sports companies, I have a strong foundation in sports product knowledge, sales, marketing and merchandising. As a Sales Manager at On and New Balance, I developed the leadership skills and became a well-rounded salesperson.
Overview
18
18
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work history
Sales Lead
On Hong Kong Limited
Hong Kong
02.2022 - 11.2024
- First employee in HK
- Set up Hong Kong Office from 1-man to a team of 6 in 18 months
- Reposition brand image in local marketing by 360 degree approach
- Executed global brand direction in HK & Macau market by phased out distributor model to key account model
- Phased out ex-distributor which 80% of total HK business)
- Approached Sports Chain to absorb ex-distributor's orders
- Determine new key account to enhance distribution, business growth 200% in running within 2 years
- Drive & host marketing events, promotion plans with key accounts
- Conduct community running events with relevant partners (Fitness studios, running communities, sports watch brands, etc)
- Manage PR Marketing (Celebrity, KOL seeding, Online Media)
Sales Manager
Xtep Retail Limited
Hong Kong
01.2020 - 01.2022
- · Responsible for the promotion of Merrell & Saucony
- · Manage all wholesales accounts in Hong Kong & Macau
- · Assisted the takeover of Mirabell Distribution
- · Enhance product differentiation & segmentation, allocate right products to right accounts e.g. allocate Merrell 1trl (lifestyle account) in lifestyle accounts, which encouraged other lower tier accounts to invest in take down version then sales growth
- · Initiated & organized the collaboration Merrell with Lifestyle partner 432hz to host a Fashion Event to rebuild brand image, KOL seeding, Media Invitation which utilized personal network, Event set up
- · Initial the collaboration with running specialty, Cam2 as strategic partner to host a virtual run during COVID to support re-branding
- · Resulted in sales growth of 80% in Merrell, 100% in Saucony
Regional Sales Manager
K-Swiss Global Brands
Hong Kong
07.2019 - 01.2022
- Responsible for the promotion of K-Swiss & Palladium
- Manage all wholesales accounts in Hong Kong & Macau + Distributor accounts in APAC (incl. Australia, Cambodia, China, Japan, Korea, Philippines, Vietnam)
- Manage a team of 8 to achieve yearly target, functions incl. Sales, Merchandising, Marketing, VM
- Develop sales & brand strategies and promotion with marketing team
- Regional Merchandising Strategy & Product Segmentation
Sales and Merchandising Manager
New Balance Athletic Shoes HK Ltd.
Hong Kong
03.2012 - 04.2019
- Manage all wholesales accounts in Hong Kong & Macau
- Set monthly & yearly budget; manage the team to achieve budget
- Manage key accounts' yearly target & rebate
- Develop sales strategies and promotion with marketing team
- Manage a team of 3 including Sales and merchandiser
- Merchandise for the Hong Kong market
- Pricing comparison & product segmentation for Hong Kong assortment
Assistant Sales Manager
Team and Sports Ltd.
06.2009 - 03.2012
- Responsible for the promotion of Umbro Product
- Manage wholesales accounts, also in-charge the consignment counter in department store & sports chain.
- Set monthly budget & yearly budget; manage the team to achieve budget
- Discuss with product team & provide sales history for ordering inline product
Sales Executive
High Performance Sports Limited
09.2007 - 06.2009
- Responsible for the promotion of The North Face Product
- Conduct sales activities with retail and department stores, assist them to attend trade show and place order; arrange product delivery and replenishment
- Discuss with product team & provide sales history for ordering inline product
Sales Executive
Swire Resources Limited
03.2007 - 09.2007
- Responsible for the promotion of swimwear, accessory and apparel of the company, product line includes Arena, Speedo and Champion
- Conduct sales activities with retail and department store, assist them to attend tradeshow and place order; arrange product delivery and replenishment
- Management accounts' inventory and depletion
- Conduct sales promotion activities such as road show and bazaar
- Prepare managerial report and assist supervisor in setting monthly target
Education
BA (Hons) - Marketing
University of Portsmouth
United Kingdom 09.2007 - 03.2010
Diploma - Mechanical Engineering - Mechatronics
Institute of Vocational Education - Haking Wong
Hong Kong 09.1998 - 05.2000
Postgraduate Diploma - Marketing Communication
Informatics Academy
Hong Kong 03.2006 - 07.2007
Skills
- Sales and Account Management
- Business Growth
- P&L Management
- Product Assortment Planning
- Trade show Organization
- Merchandising Management
- Product marketing understanding
- Trade marketing
Languages
English
Intermediate
Chinese
Fluent
Certification
- Asian Academy for Sports & Fitness Professionals, Certification in Sports Science & Fitness Foundation
- Asian Academy for Sports & Fitness Professionals, Distance Running Instructor Certificate
- United Endurance Sports Coaching Academy, Certification Running Coach
- National Council on Strength & Fitness - NCSF, Certified Personal Trainer (NASM-CPT)
- City & Guilds, International Award in Barista Skills
Accomplishments
Immediate available, via BNO Visa with right to work without sponsorship
Timeline
Sales Lead
On Hong Kong Limited
02.2022 - 11.2024
Sales Manager
Xtep Retail Limited
01.2020 - 01.2022
Regional Sales Manager
K-Swiss Global Brands
07.2019 - 01.2022
Sales and Merchandising Manager
New Balance Athletic Shoes HK Ltd.
03.2012 - 04.2019
Assistant Sales Manager
Team and Sports Ltd.
06.2009 - 03.2012
Sales Executive
High Performance Sports Limited
09.2007 - 06.2009
BA (Hons) - Marketing
University of Portsmouth
09.2007 - 03.2010
Sales Executive
Swire Resources Limited
03.2007 - 09.2007
Postgraduate Diploma - Marketing Communication
Informatics Academy
03.2006 - 07.2007
Diploma - Mechanical Engineering - Mechatronics
Institute of Vocational Education - Haking Wong
09.1998 - 05.2000
Similar Profiles
Jun Wei BOEYJun Wei BOEY
Intern at Dragages Hong Kong Limited, Hong Kong San Po Kong Sports Centre Project Design TeamIntern at Dragages Hong Kong Limited, Hong Kong San Po Kong Sports Centre Project Design Team
Tiffany ChanTiffany Chan
Senior Ecommerce Manager at A.S. Watson Retail (Hong Kong) Limited - Hong KongSenior Ecommerce Manager at A.S. Watson Retail (Hong Kong) Limited - Hong Kong
Long Hin AuLong Hin Au
Senior Manager-Financial Planning at Sun Life (Hong Kong) LimitedSenior Manager-Financial Planning at Sun Life (Hong Kong) Limited
Abad John PaulAbad John Paul
Artificial Intelligence Internship at CyberGenArtificial Intelligence Internship at CyberGen
Russell MacGowanRussell MacGowan
Sales Manager at Intec MicrosystemsSales Manager at Intec Microsystems