Tasha Kimberly Fernandes
London
Summary
Results-driven professional with experience in operations optimization and data analysis, demonstrating 20% efficiency improvements through process enhancements. Combines technical proficiency in SQL and Excel with project management capabilities, backed by MSc in International Business and IT qualifications. Skilled in leveraging data-driven insights and cross-functional collaboration to enhance operational quality and drive measurable business improvements.
Overview
4
4
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work History
Sales Associate
Harrods
London
06.2024 - 04.2025
- Analysed and observed daily sales to pinpoint peak selling periods, leading to a 15% enhancement in departmental sales by optimizing staffing and stock placement.
- Tracked and reported on new product launches, resulting in a 95% sell-through rate on limited edition collections. Provided customer feedback that directly impacted buying decisions.
- Increased attachment rate by 25% and attained a 40% conversion rate on premium products by strategically pairing products, implementing effective visual merchandising, and articulating unique selling propositions clearly.
- Trained new staff members, fostering a supportive working environment.
Sales Assistant
JD Sports
London
09.2023 - 05.2024
Sales/Merchandising Assistant
Zara
Exeter, UK
03.2023 - 09.2023
- Achieved a 20% improvement in operational efficiency through process optimization and team collaboration, earning recognition as 'Employee of the Month' in May 2023.
Sales Assistant
168 Oriental Supermarket
Exeter, UK
12.2022 - 03.2023
- Conducted daily inventory checks to manage stock levels accurately.
Project Lead
I-Help Foundation
Goa, India
04.2022 - 06.2022
- Managed end-to-end project lifecycle including budgeting, stakeholder management, and impact assessment.
- Led a team of 20 volunteers and organized a beach cleaning drive, demonstrating strong project management skills, including coordinating with local authorities, volunteers and waste disposal services.
- Initiated and executed community development projects focusing on sustainability and social impact.
Administrative Assistant
Petunia Estates Property Consultancy Services
Goa, India
03.2021 - 11.2021
- Addressed client inquiries promptly, leading to a 5% increase in listings and improved client satisfaction.
- Utilized Excel and PowerPoint to prepare comprehensive business reports and presentations, enhancing communication and decision-making processes.
- Implemented process improvements and maintained detailed databases, contributing to enhanced operational efficiency and performance tracking.
Education
Master of Science - International Business
University of Exeter
Exeter, UK 09.2022 - 11.2023
Bachelor of Engineering - Information Technology
Padre Conceicao College of Engineering
Goa, India 07.2017 - 09.2021
Skills
- SQL
- Oracle
- Retail software mastery
- Tableau
- Microsoft Excel
- Data remediation
- Root cause analysis
- Python, Java, C, C
- Microsoft Office Suite
- Tally Prime accounting software
- Database management
- Customer insight analysis
- Data trend analysis
- Process optimization
- Project management
- Cross-team collaboration
- Attention to detail
- Problem-solving
- Financial services understanding
- Retail operations
- Product launch management
- Promotional planning
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Certification
- Executive course in Digital Transformation, Polimi Graduate School of Management Milan-Italy
- Tally Prime with GST, Manipal Institute of Computer Education
- Getting started with Python, University of Michigan offered through Coursera
- Android App Development, Offered through Internshala
- PRINCE2 Foundation Certification
- Google Analytics Certification
PROJECTS
MSc International Business plan
- Led the development of a comprehensive international business plan for a hypothetical jetpack company, demonstrating skills in market research, competitor analysis, and strategic planning to identify opportunities in the adventure-seeking family market segment.
- Created and positioned three innovative eco-friendly jetpack models, utilizing product development, branding, and marketing strategy expertise to develop targeted campaigns across retail, online, and trade show channels.
- Delivered exceptional simulated business results through advanced financial modeling, strategic decision-making, and market analysis skills, achieving 30%+ market share and generating over $2M revenue within three years of operations.
Managing operations (MSc Module) Movie Theatre Efficiency Optimization
- Used Simul8 software to model and improve theatre operations. Implemented self-ordering kiosks that reduced wait times, enabling additional service offerings and increasing profitability while reducing operational costs.
B.E Final year Project- Virtual Aid for the Visually Impaired
- An application that used machine learning and Convolutional neural networks to detect objects in the user's surrounding in real-time and alert them in case of any obstacles.
Languages
English
Native
Portuguese
Intermediate
Spanish
Elementary
Hindi
Native
Timeline
Sales Associate
Harrods
06.2024 - 04.2025
Sales Assistant
JD Sports
09.2023 - 05.2024
Sales/Merchandising Assistant
Zara
03.2023 - 09.2023
Sales Assistant
168 Oriental Supermarket
12.2022 - 03.2023
Master of Science - International Business
University of Exeter
09.2022 - 11.2023
Project Lead
I-Help Foundation
04.2022 - 06.2022
Administrative Assistant
Petunia Estates Property Consultancy Services
03.2021 - 11.2021
Bachelor of Engineering - Information Technology
Padre Conceicao College of Engineering
07.2017 - 09.2021
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