Tash Reade
London
Summary
Media Agency Business Director with 10 years of experience in planning and client leadership for high-profile clients including Unilever, L'Oreal, and P&G. Expertise in understanding client needs and developing tailored proposals. Proven track record of driving business growth and delivering results and bringing income into the agency. After extensive agency experience, I am looking for my next challenge.
Overview
10
10
years of professional experience
4028
4028
years of post-secondary education
Work history
Business Director, Unilever, GWR and SodaStream
Mindshare
London
2023.11 - 2025.11
- Business Unit lead on Unilever for B&W division, managing the portfolio including Simple, Dove, Tresemme and Vaseline.
- I oversee a team of six, including an Account Director and two Managers, ensuring effective management of the account.
- I'm primary contact for both brand and media teams, leading the strategic planning process and senior account management fostering close relationships with senior clients to address business challenges.
- I lead the cross channel annual planning process as the IAT leader coordinating strategic recommendations across Media, PR and Influencer.
- I am responsible for the B&W divisions overall budget management and budget distribution focusing on developing the brands with media partner tests and developments in the changing media landscape.
- On GWR I also operate as the Business Director manging a team of three.
- GWR was a new win to Mindshare in April 2025, and I have been instrumental in the onboarding process from a planning and client leadership perspective.
- On SodaStream I have expanded my client leadership skills as the most senior member of the Mindshare team, the client lead.
- Within this role I am responsible for financial client targets and revenue, team scoping and managing FTE and overall agency relationship management.
Business Director, Dreams Account
Havas Media
London
2023.02 - 2023.11
Planning Account Director, Dreams Account
Havas Media
London
2020.11 - 2023.02
- 3 years’ experience on the Dreams Account at Havas Media as an Account Director then a Business Director managing a fast-paced retail client.
- Led strategic planning for Dreams’ Olympic Campaign as Team GB Sponsors and brand launch ‘Sleep Like Log.
- Led the planning team including a Account Manager and Account Executive.
- Led the relationship with Head of Marketing working closely with them to navigate the challenges to retail during the COVID pandemic.
- Implemented cost-effective measures, improved operational efficiency.
Planning Account Manager, Pernod Ricard Account
Havas Media
London
2019.08 - 2020.11
- Joined Havas Media in Summer 2019, managing Pernod Ricard and Sherwin Williams accounts.
- Reported to Business Director while overseeing a skilled Account Executive.
- Managed the Vodka, Wine, Gin and Rum categories working on strategic responses for brands such as Absolut and Malibu.
- Developed my client management skills by working on 8 brands while also delivering planning and account management on Sherwin Williams (Valspar and Ronseal)
Planning Account Manager, L'Oréal Luxe Account
Wavemaker
London
2018.12 - 2019.08
Senior Planning Executive, L'Oréal Luxe Account
Wavemaker
London
2017.12 - 2018.12
- · Managed the L’Oreal Luxe account working on YSL Beauty, Lancome and professional haircare brands.
- Was a key part of the strategic planning process for large fragrance launches seeing the brief through from planning to activation.
- · Served as primary contact for junior clients and internal activation teams, ensuring seamless campaign planning and activation.
- Acted as line manager for new Executive, establishing objectives and conducting probation reviews.
- Collaborated with Account Director to manage overall budget and control media plan.
Senior Planning Executive
Starcom
London
2017.02 - 2017.12
Planning Executive
Starcom
London
2016.03 - 2017.01
- Joined P&G account at Starcom in March 2016, focusing on Venus, Gillette and Pampers.
- Transitioned to focus on Airbnb while managing smaller accounts Asics, Oatly, and Merck from July 2017.
Education
BSc - Psychology
University of Sheffield
/2012 - 2015.01
A-Levels - Psychology, Geography, Theatre Studies
Kent College Pembury
/2012 - 2012.01
AS levels - English
Kent College Pembury
/2011 - /2011
Skills
- Client relationship management and leadership
- Strategic planning
- Multi-channel marketing
- Team leadership
- Budget management
- Problem Solving
- Digital Marketing
- Revenue generation
Timeline
Business Director, Unilever, GWR and SodaStream
Mindshare
2023.11 - 2025.11
Business Director, Dreams Account
Havas Media
2023.02 - 2023.11
Planning Account Director, Dreams Account
Havas Media
2020.11 - 2023.02
Planning Account Manager, Pernod Ricard Account
Havas Media
2019.08 - 2020.11
Planning Account Manager, L'Oréal Luxe Account
Wavemaker
2018.12 - 2019.08
Senior Planning Executive, L'Oréal Luxe Account
Wavemaker
2017.12 - 2018.12
Senior Planning Executive
Starcom
2017.02 - 2017.12
Planning Executive
Starcom
2016.03 - 2017.01
BSc - Psychology
University of Sheffield
/2012 - 2015.01
A-Levels - Psychology, Geography, Theatre Studies
Kent College Pembury
/2012 - 2012.01
AS levels - English
Kent College Pembury
/2011 - /2011