Tarnpreet Kaur
Slough,England
Summary
Results-driven Marketing Executive with hands-on experience in paid media, content syndication, and webinar campaign delivery within a global B2B tech organisation. Skilled in analysing campaign performance, generating marketing-qualified leads (MQLs), and optimising digital channels to improve ROI. Strong experience working cross-functionally with campaign, operations, and external vendors. Recently completed a Level 4 Marketing Executive Apprenticeship (Distinction), with a focus on data-driven marketing and strategic campaign execution.
Overview
7
7
years of professional experience
1
1
Certification
Work history
Marketing Apprentice (Paid Media)
8x8 Inc
London
2024.08 - Current
- Supported the execution of multi-channel paid media campaigns across LinkedIn and 6sense to drive lead generation across global markets
- Managed content syndication campaigns with external vendors, ensuring accurate targeting of IT and CX personas
- Delivered and promoted webinar campaigns via BrightTALK, contributing to registrations, attendance, and MQL generation
- Analysed campaign performance using Salesforce and Tableau dashboards, providing weekly insights on leads, MQLs, and pipeline contribution
- Collaborated with Marketing Operations (Marketo) and Campaign teams to ensure accurate lead routing and campaign tracking
- Assisted in the rollout of a global brand refresh, creating ad creatives and supporting campaign deployment
- Identified performance trends across US vs UK markets, supporting optimisation decisions and budget allocation
Digital Marketing Apprentice (Level 3)
CarmichaelUK
Thame, Oxfordshire
2023.02 - 2024.08
- Planned and created blog content to support SEO and improve website engagement
- Managed and scheduled social media content (primarily LinkedIn) to increase brand visibility and audience engagement
- Supported the execution of digital marketing campaigns, aligning content with recruitment and business goals
- Assisted in maintaining and updating website content, ensuring consistency and accuracy
- Monitored content and campaign performance (e.g. engagement, clicks), using insights to improve future activity
- Collaborated with internal teams to ensure messaging aligned with target audiences and hiring priorities
Retail & Customer Service Roles
TK Maxx, Pomvom, Barnardoes
Slough, Berkshire
2019.06 - 2023.06
Developed strong communication, teamwork, and customer service skills in fast-paced environments
Education
Level 4 Marketing Executive Apprenticeship - Marketing
Chartered institute of Marketing
London 08/2024 - 02/2026
Level 3 Digital - Marketing
Chartered Institute of Marketing
London 02/2023 - 04/2024
A-Levels - Economics, Psychology and Maths
Herschel Grammar School
09/2020 - 08/2022
GCSEs - 7 GCSE's
Baylis Court School
09/2015 - 08/2020
Skills
- Google Analytics Individual Qualification
- Advanced Google Analytics
- BCS Marketing Principles
- Propolis ABM Essentials
Certification
- Young Enterprise – Company of the Year Award
- Young Enterprise – Best Company Report
- BCS Principles of Coding
- BCS Marketing Principles Certificate
References
References available upon request.
Timeline
Marketing Apprentice (Paid Media)
8x8 Inc
2024.08 - Current
Digital Marketing Apprentice (Level 3)
CarmichaelUK
2023.02 - 2024.08
Retail & Customer Service Roles
TK Maxx, Pomvom, Barnardoes
2019.06 - 2023.06
Level 4 Marketing Executive Apprenticeship - Marketing
Chartered institute of Marketing
08/2024 - 02/2026
Level 3 Digital - Marketing
Chartered Institute of Marketing
02/2023 - 04/2024
A-Levels - Economics, Psychology and Maths
Herschel Grammar School
09/2020 - 08/2022
GCSEs - 7 GCSE's
Baylis Court School
09/2015 - 08/2020