Tara Henderson
London
Summary
Senior Strategist with 7+ years' experience shaping bold brand strategies for global leaders and challengers alike, blending data, culture, and Challenger thinking to drive outsized impact. Skilled in delivering speeches, authoring thought pieces, and facilitating workshops that influence perspectives and unlock creativity.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Senior Strategist
eatbigfish
London
11.2022 - 09.2025
- Partnered with clients including Campari, HSBC, Pret, Britvic, SWIFT to help them define a bold brand positioning.
- Led stakeholder interviews, designed and facilitated workshops, and guided cross-functional teams to shape brand strategies.
- Delivered speeches on Challenger brand thinking at conferences and client events, influencing audiences from small groups to 200+ attendees.
- Regularly interviewed CMOs and CEOs to deepen insights into Challenger brands and authored thought pieces to reinforce eatbigfish's industry authority.
- Interviewed a number of CEO's and CMO's for the company's website and outreach.
- Written a number of articles sharing my perspective on current industry thinking.
Senior Strategy Consultant
Revolt
London
01.2022 - 11.2022
- Shaped sustainability strategies for Johnnie Walker, for both their innovation and communication workstreams.
- Led the development of creative campaigns for the Social Mobility Foundation and Merrell.
Planner
McCann London
London
04.2018 - 02.2022
- Developed brand and campaign strategies for Nurofen, Dettol, Aldi, and Xbox.
- Embedded data into creative processes to generate predictive cultural insights.
- Expanded and led the cultural hub, sharing insights with McCann UK and global teams.
- Won a Bronze Cannes Lions for Toxic Toby, partnering with Breezometer.
Education
Master of Arts - Psychology
University of Edinburgh
09.2013 - 09.2017
Skills
- Brand Strategy
- Innovation
- Client Relations
- Cultural Insights
- Creative Development
- Workshop Facilitation
- Strategic Planning
- Speeches
- Interviews
- Authoring Thought Pieces
Certification
- Creative Workshop - Adidas, Jul 2017 - Aug 2017
- IPA Foundation Certificate - IPA, Feb 2019
- Planning Network - APG, Mar 2018 - May 2018
Hobbies and Interests
Sport, Fitness, Wellbeing, Fashion, Psychology
Timeline
Senior Strategist
eatbigfish
11.2022 - 09.2025
Senior Strategy Consultant
Revolt
01.2022 - 11.2022
Planner
McCann London
04.2018 - 02.2022
Master of Arts - Psychology
University of Edinburgh
09.2013 - 09.2017