Tara Dooley
Swinton,South Yorkshire
Summary
Strategic Sales Director with a proven track record of delivering growth across e-commerce, FMCG, and manufacturing sectors. People-oriented leader skilled in building high-performing teams, developing and executing business strategies, in addition to managing major accounts. Recognised for delivering sustainable growth, strengthening brand presence, and fostering strong customer and stakeholder relationships.
Overview
15
15
years of professional experience
10
10
years of post-secondary education
Work history
Sales Director
Useon Extrusion Europe
Rotherham, South Yorkshire
01.2024 - Current
- Developed and executed the UK & European business strategy, driving operational efficiency through a major Western Europe business restructure.
- Implemented customer retention and growth initiatives, increasing client loyalty and revenue across UK & Western Europe.
- Secured new business and managed major existing accounts, delivering consistent revenue growth across the UK and Western Europe.
- Led overseas technical and manufacturing teams, ensuring seamless alignment with commercial objectives and project delivery.
Founder & CEO
No18 Interiors
Rotherham, South Yorkshire
01.2019 - 12.2023
- Built and executed a business and marketing strategy, establishing No18 as a leading online interiors brand featured in British Vogue and The World of Interiors.
- Developed a drop-ship process, achieving six-figure revenue within 12 months without external investment.
- Managed supplier relationships and agency contracts, securing a Sky TV advertising campaign and national brand visibility.
- Oversaw P&L, cash flow, and financial performance, doubling revenues year-on-year.
- Recruited and led staff, delivering exceptional customer service and maintaining a 5-star rating on reviews.co.uk.
- Drove new business and client acquisition, serving 8,000+ customers with 20% repeat purchases, including major interior design studios.
- Built 60,000+ Instagram followers, strengthening digital presence and brand recognition.
Business Account Manager (Food Service)
Pladis
Uxbridge, Hillingdon
05.2017 - 12.2019
- Managed the UK's two largest Food Service customers: Brakes & Bidfood
- Retained all contracts and led tender negotiations with buyers to secure long-term partnerships.
- Delivered insight-led selling and account growth, expanding distribution and market share.
- Held full P&L responsibility, driving profitability and sustainable growth.
- Developed and executed RAE strategy plans, managing category performance and new business opportunities.
- Built trusted customer relationships and acted as a category advisor for biscuits.
- Collaborated with cross-functional teams on forecasting, demand planning, and supply chain.
- Provided line and indirect management to team members.
National Account Manager (Licensed & Leisure)
Pepsico
Hayes, Hillingdon
06.2015 - 04.2017
Please visit LinkedIn profile for a comprehensive overview of experiences gained within this role.
National Account Executive (New Business)
Pepsico
Hayes, Hillingdon
01.2014 - 05.2015
Please visit LinkedIn profile for a comprehensive overview of experiences gained within this role.
Regional Account Executive (Out Of Home)
Pepsico
Hayes, Hillingdon
04.2013 - 12.2013
Please visit LinkedIn profile for a comprehensive overview of experiences gained within this role.
Sales Development Representative (Retail)
Pepsico
Sheffield, South Yorkshire
06.2011 - 03.2013
Please visit LinkedIn profile for a comprehensive overview of experiences gained within this role.
Education
Bachelor of Arts - Surface Pattern Design for Fashion & Interiors
Huddersfield university
Huddersfield, Kirklees 09.2007 - 08.2010
Diploma of Higher Education - Art & Textile Design
Rotherham College Of Arts & Technology
Rotherham 09.2005 - 08.2007
GCSEs -
Wath Comprehensive School
Rotherham 09.2000 - 08.2005
Skills
- Business Growth & Commercial Strategy
- E-Commerce Sales & Digital Marketing Strategy
- Market Analysis & Opportunity Identification
- Client Acquisition & Lead Generation
- Contract Negotiation & Commercial Agreements
- Client Retention & Account Management
- Strategic Networking & Relationship Development
- Leadership & Team Management
- Project & Pipeline Management
- Strong Commercial Acumen
Accomplishments
No18 Interiors - Winner Of Start-Up Business of the Year, 2020
This raised the brand's profile greatly, leading to national opportunities including a fully funded Sky TV advertising campaign which delivered significant revenue growth.
No18 Interiors - Became a 6 figure Brand in less than 12 months
Delivered with only £4000 personal savings and no external investment/loans
No18 Interiors - Doubled revenue YOY throughout the pandemic
Despite extremely challenging market circumstances, No18 interiors delivered double digit revenue growth (yearly) throughout the Covid 19 pandemic
Additional notable business accomplishments can be viewed on my LinkedIn profile (link included in the CV).
Timeline
Sales Director
Useon Extrusion Europe
01.2024 - Current
Founder & CEO
No18 Interiors
01.2019 - 12.2023
Business Account Manager (Food Service)
Pladis
05.2017 - 12.2019
National Account Manager (Licensed & Leisure)
Pepsico
06.2015 - 04.2017
National Account Executive (New Business)
Pepsico
01.2014 - 05.2015
Regional Account Executive (Out Of Home)
Pepsico
04.2013 - 12.2013
Sales Development Representative (Retail)
Pepsico
06.2011 - 03.2013
Bachelor of Arts - Surface Pattern Design for Fashion & Interiors
Huddersfield university
09.2007 - 08.2010
Diploma of Higher Education - Art & Textile Design
Rotherham College Of Arts & Technology
09.2005 - 08.2007
GCSEs -
Wath Comprehensive School
09.2000 - 08.2005