Tara Best

I started my business in 2015, and have since supported many clients with their marketing strategy, sales and brand growth. My business has grown and developed over time, and included re-brands to continually elevate my marketing message and my brand presence.

• Drove website traffic, enquiries and sales through effective marketing strategies.
• Been responsible for both high level vision in alignment with brand values and day to day implementation working towards key targets and sales figures.
• Built a robust online presence through organic digital marketing strategy, increasing brand visibility drastically.
• Enhanced brand visibility by planning, creating and implementing strategic social media campaigns, boosting the online presence of many brands.
• Successfully planned, promoted and hosted a number of events including retreats, training sessions and workshops.
• Fostered customer loyalty with excellent service standards and a quality experience, some clients have been with me for 5+ years.

I joined this charity as a volunteer in 2016, and was invited to be a Patron in May 2024. It's a charity close to my heart and one I'm thrilled to support, having had two ex-racehorses of my own.

• Stayed abreast of industry trends, incorporating fresh ideas into event planning processes.
• Helped organise and promote charity fundraising events including an annual open day and charity race days.
• Collaborated with team members on innovative ideas for fundraising strategies.
• Offered unwavering support in the face of extreme work pressures; such as during Covid and the financial challenges.
• Volunteered my marketing services, ensuring their precious funds are not spent on social media and brand awareness.

In 2020, I moved to a tenancy farm with my ex-husband, with the plan to open a self service, innovative farm shop. The farm needed much renovation and was located on a really quiet lane, so we had to work to drive traffic to the location.

• Established brand identity through effective social media and PR campaigns.
• Achieved sustainable growth by developing effective business strategies.
• Drove footfall to the shop, with visitors coming from up to sixty minutes away just to visit us.
• Successfully planned, promoted and ran an annual open day, including educational farm walks and trails, with at least 300 visitors attending each event.
• Launched and successfully sold an online boxed beef scheme to increase sales.
• Hosted and delivered talks to local education establishments and young farmers clubs at the farm.
• Created new opportunities for sales based upon sales trends.
• Monthly sales targets and reporting to ensure consistent, continual growth and profit.

I joined this establishment before it opened in April 2014, and was responsible for the growth, brand awareness and brand development in its' infancy.

• Delivered a high-quality, enjoyable experience to increase customer satisfaction.
• Cultivated strong relationships with customers in my customer facing role to ensure repeat business.
• Managed team dynamics by implementing conflict resolution strategies and cultivating a positive work environment.
• Responsible for rota management, hiring, training and day to day management of staff.
• Managed the PR, marketing and advertising, increasing brand awareness in the local community.
• Delegated tasks efficiently to maximise productivity.

This was my first role out of University, where I wanted to develop my business management skills, customer skills and develop confidence in a customer facing role.

• Fostered a positive work environment with regular team-building activities.
• Helped plan and successfully run events at the venue such as weddings, engagement parties, birthday events and corporate functions.
• Managed the social media accounts, increasing brand awareness and driving local traffic to the establishment.
• Cultivated strong relationships with customers to ensure repeat custom.
• Delegated tasks efficiently to maximise productivity.
• Cultivated a positive team environment, nurturing and training my team to help them successfully in their role.

• Prepared horses for training, enjoyment and competition, resulting in consistently high performances and positive feedback.
• Assisted in the running of the yard, ensuring horse wellbeing, fitness and tidiness at all times.
• Ensured excellent horse care by implementing a rigorous feeding, management, exercise and grooming schedule.