Tanya Ramachandran
Birmingham,United Kingdom
Summary
Creative marketer, content strategist, and photographer with hands-on experience crafting stories for renowned brands, including Vespa, Aprilia, and MotoGP. With seven years in digital marketing, skilled in developing campaigns and content that resonate with audiences and strengthen brand presence. Currently pursuing an MSc in International Business at Aston University to expand expertise in global strategy and market analysis. Recognized for a practical, adaptable approach that blends creativity, insight, and visual storytelling to create impactful connections between brands and their audiences.
Overview
8
8
years of professional experience
Work History
Product Marketer
Klenty
Chennai, India
07.2023 - 11.2024
- Planned and implemented product marketing strategies that increased customer acquisition by 15% and boosted retention rates through targeted cold email campaigns and optimized landing pages.
- Developed and promoted product features to address customer pain points, resulting in a 20% improvement in user engagement metrics.
- Conducted competitor analysis that refined Klenty’s positioning, producing actionable insights that led to a 10% enhancement in product adoption and informed strategic marketing directions.
Creative strategist
A&B Luxury Marketing
Mumbai, India
01.2024 - 06.2024
- Directed social media for Vespa and Aprilia, focusing on monthly content planning and coordination with creative teams.
- Developed and launched campaigns capturing each brand's unique personality, boosting engagement and expanding the follower base.
- Crafted posts and visuals aligning with brand aesthetics, resulting in a 30% increase in monthly engagement.
Associate Content Writer
Crio.Do
Bengaluru, India
08.2022 - 05.2023
- Collaborated with marketing team to design and execute multi-channel communication strategies, resulting in a 25% increase in engagement.
- Developed email copy that boosted conversions by 15%, driving stronger customer interactions.
- Created impactful social media content for Instagram, LinkedIn, and Twitter, achieving a 20% increase in audience engagement.
- Introduced WhatsApp as a communication channel, expanding customer reach by 30%.
- Led reactivation and retargeting campaigns, contributing to a 10% improvement in customer retention and conversions.
Copy Writing Intern
PhableCare
Bengaluru, India
01.2022 - 04.2022
- Developed persuasive email campaigns that boosted engagement and conversion rates.
- Created custom WhatsApp stickers to enhance the brand's personalized communication.
- Produced engaging social media content that effectively reached target audiences.
- Conducted competitor analysis, identifying key growth opportunities.
- Gained experience across diverse brands, tailoring content to unique needs.
- Wrote informative blog posts to capture attention and drive web traffic.
- Designed branded, visually appealing social media posts using Canva.
Freelance Content Creator
MARSS
Remote
01.2020 - 01.2022
- Collaborated closely with the marketing team to develop and implement effective communication strategies
- Created engaging and compelling email copies to drive customer engagement and conversions
- Crafted captivating copies for social media platforms including Instagram, LinkedIn, and Twitter, effectively reaching and engaging target audiences
- Successfully established WhatsApp as a communication channel for the company, expanding the reach and accessibility for customers
- Managed multiple reactivation and retargeting campaigns, optimizing customer retention and driving conversions
Social Media Manager
Claysphere
Remote
01.2020 - 01.2021
- Managed social media platforms including Instagram and Facebook, consistently posting engaging content to drive audience engagement and brand visibility
- Served as a Single Point of Contact (SPOC) for onboarding sellers, ensuring a smooth transition and effective communication throughout the process
- Designed product catalogues, presenting products in an appealing and organized manner to attract potential customers
- Developed an onboarding structure to streamline the onboarding process and shared it with the client, optimizing efficiency and effectiveness
- Achieved a notable 10% increase in website traffic within a quarter, implementing strategies to enhance brand exposure and attract a larger audience
Content Writer
1RedDrop
Remote
01.2017 - 01.2018
- Wrote 4-5 articles daily, contributing to the substantial growth and improved consistency of the website
- Developed strong time management skills, meeting deadlines consistently and effectively
- Expanded vocabulary through continuous writing and research, enhancing the quality and variety of content produced
- Created compelling blog posts, emails, and product updates
- Worked on video content ideation and production
- Collaborated cross-functionally
Education
Bachelor of Science - Visual Communication
Madras Christian College
India 06.2019 - 03.2022
Master of Science - International Business
Aston University
Birmingham 09.2024 -
Skills
- Communication & Engagement: Skilled in crafting impactful messaging across email, social media, and digital platforms to engage diverse audiences
Content Strategy & Digital Marketing: Experience in content creation, campaign management, and storytelling for brands like Vespa and Aprilia
Student Support: Background in tutoring with a personalized approach, fostering student confidence and career clarity
Project Coordination: Strong organizational skills in managing schedules, deadlines, and cross-functional collaboration
Research & Analysis: Proficient in market analysis and metrics evaluation to refine strategies
Tech Proficiency: Skilled in Webengage, Notion, Leadsquare, Canva, HubSpot, and WhatsApp for content and communication
Languages
English
Beginner
Tamil
Beginner
Hindi
Beginner
Kannada
Beginner
Affiliations
- Photography: Capturing stories through visual content, with a Pinterest account reaching 30,000+ monthly views.
- Writing: Passion for storytelling, with goals to author a book
- Music: Learning keyboard and exploring music production.
Accomplishments
- School Captain (2 Years): Led school events and represented student interests, honing leadership and organizational skills.
- Model United Nations (MUN): Active participant, developing skills in public speaking, negotiation, and global awareness.
- Event Organizer (College): Coordinated successful events, managing logistics, promotion, and team collaboration.
Timeline
Master of Science - International Business
Aston University
09.2024 -
Creative strategist
A&B Luxury Marketing
01.2024 - 06.2024
Product Marketer
Klenty
07.2023 - 11.2024
Associate Content Writer
Crio.Do
08.2022 - 05.2023
Copy Writing Intern
PhableCare
01.2022 - 04.2022
Freelance Content Creator
MARSS
01.2020 - 01.2022
Social Media Manager
Claysphere
01.2020 - 01.2021
Bachelor of Science - Visual Communication
Madras Christian College
06.2019 - 03.2022
Content Writer
1RedDrop
01.2017 - 01.2018
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