TANYA HAUNSTETTER

Responsible for capital sales of 6.5M GBP of med tech to NHS Trusts and Private healthcare, with YoY growth of 20%.

Leading a team of Clinical Specialists and Business Development Managers to optimize product knowledge and build strong pipeline throughout the South East UK.

Tasks include weekly forecasting, management of GP margins, customer relations and all matters of escalation across all product portfolios.

A critical success factor is the establishment of networks within ICB/ICS groups in my region, as well as with NHS NHP 2.0 operations within London.

Collaborated with Global Marketing teams in pharma to develop and action brand strategy. Optimizing all aspects of the brand's communications and messaging while delivering creative, bespoke strategic direction and marketing plans. Lead a high performance team of coordinators, managers and directors to deliver on time and to exceed customer expectations at every touchpoint.

Developed a high performing National team for complex market preparation for launch, covering 10 provinces, each with their own health authorities, systems, protocols and governance.

Established new business unit at Bayer Canada from the ground up; developed KPIs, target lists, performance incentive plan, market mapping strategy and sphere of influence determination within each provincial market and healthcare system therein.

Identified and addressed the gaps in patient pathways, eliminating (where possible) systemic barriers to improve patient outcomes.

Collaborated on Brand cross-functional team and contributed to all aspects of the strategic direction of the brand during pre-launch.

Managing area sales operations and optimizing the achievement of KPIs for 10 direct reports within in the Cardiology group at the General Medicine & Specialist levels.

The core objective is the execution of key selling strategy, and the achievement of sales objectives of over $10M, while providing leadership and direction to a team through effective coaching and mentoring.

Optimizing resources for the delivery of continued Medical Education for Health Care Professionals in the field of Cardiology.

Part time Professor of Marketing Management in the Undergraduate Commerce & Administration, and Arts & Sciences.

Partnered with senior tenured Professor to build curriculum for an advanced Marketing course which was subsequently made mandatory for completion of undergraduate degree.

Part time Professor of AHSC in the Undergraduate program of Arts & Sciences.

Developing and invigilating product knowledge certification exams.

Delivery of National and Regionalized Training Programs that support the brands and strengthen selling skills.

Supporting the Marketing teams with development of materials to increase sales force effectiveness on key messages.

Field visits and real-time coaching.