Tanya Gerginova
Seaview,Isle of Wight
Summary
E-commerce entrepreneur and media professional with strengths in commercial judgement, data analysis and brand development. Delivers tailored marketing activity, drives customer loyalty and supports informed decisions through clear reporting and financial review. Builds partnerships, uses sales data and market insight to improve performance and business growth.
Overview
2
2
Languages
18
18
years of professional experience
Work History
E-commerce Entrepreneur
M & C Wellbeing Ltd
, Isle of Wight
10.2013 - Current
- Implemented effective marketing campaigns across various channels, increasing brand awareness and generating sales leads.
- Analysed sales data to identify trends and adjust inventory accordingly, maximising revenue opportunities.
- Met with product suppliers, negotiated supply contracts and established partnerships to facilitate delivery of products.
- Analysed financial data to make informed decisions, leading to a consistent increase in annual revenue.
- Developed customer loyalty programmes that increased repeat business and enhanced brand reputation.
- Maximised customer engagement and satisfaction by delivering excellent customer service.
- Managed daily operations of independent retail outlet, overseeing stock levels and financial transactions.
- Kept and tracked records for inventory, income and expenses, generating reports to check business health and growth.
- Identified issues, analysed information and provided solutions to problems.
Digital Media Planner
Ogilvy & Mather
Sofia
05.2008 - 06.2013
- Developed and implemented strategic media plans, enhancing brand exposure across digital and traditional platforms.
- Devised tailored media and communications plans that aligned with client growth objectives, driving measurable results.
- Analysed target audience insights to tailor media strategies for enhanced consumer engagement.
- Promoted innovative media solutions that adapted to the evolving media landscape, reinforcing competitive market positioning.
- Collaborated with creative teams to design engaging and relevant ad content for targeted audiences.
- Presented detailed media plan proposals and performance reviews to senior management and clients.
- Evaluated campaign performance, utilising data to inform future campaign strategy.
- Analysed data to extract and translate insights into actionable and performance-enhancing changes.
- Built trusting partnerships with clients, maintaining long-term loyalty and increasing campaign spending.
Education
Master of Business Administration - International Economic Relations
University of National and World Economy
Sofia01-2009
Bachelor of Business Administration - Marketing
University of National and World Economy
Sofia01-2008
Bachelor of Business Administration - International Economic Relations
University of National and World Economy
Sofia01-2007
A-Levels - Secondary Education
Second English Language School Thomas Jefferson
Sofia01-2003
Skills
- E-commerce management and strategies
- Market research and analytics
- Data-driven decision-making
- Financial analysis and management
- Profit analysis
- Supplier negotiation
- Inventory management
- Digital advertising
- Client relationship management
- Strategic problem-solving
- Brand identity development
- Client management
- Strategic problem solving
- Brand identity creation
Languages
English
Proficient
C2
Bulgarian
Proficient
C2
Computer skills
- Microsoft Office (Expert in Excel)
- Adobe Creative Cloud Pro Apps: Photoshop, Illustrator, After Effects
- IBM SPSS Statistics
- Minitab
Personal Qualities
- Loyal
- Responsible
- Good integrity
- Organised
- Attention to detail
- Receptive
- Intellectually curious
Hobbies and interests
- Reading
- Hiking
- Gardening
- Travelling
Timeline
E-commerce Entrepreneur
M & C Wellbeing Ltd
10.2013 - Current
Digital Media Planner
Ogilvy & Mather
05.2008 - 06.2013
Master of Business Administration - International Economic Relations
University of National and World Economy
Bachelor of Business Administration - Marketing
University of National and World Economy
Bachelor of Business Administration - International Economic Relations
University of National and World Economy
A-Levels - Secondary Education
Second English Language School Thomas Jefferson