Tanmay Pednekar
Ilford,United Kingdom
Summary
Marketing professional with a creative and strategic mindset, experienced in boosting brand awareness and driving customer engagement through digital platforms and data-led campaigns. Skilled in brand management, content creation, and team collaboration, with a strong focus on delivering impactful marketing initiatives that support business growth.
Overview
10
10
years of professional experience
7
7
years of post-secondary education
1
1
Certification
Work History
Marketing Assistant
Pure Jewels
London
01.2025 - 04.2025
- Online orders, handling fulfilment, packaging, and shipping while resolving customer inquiries and order-related issues promptly.
- Monitoring & analysing campaign performance, using CRM tools to provide insights that improve marketing strategies to boost ROI.
- Working closely with cross-functional teams (design, production, sales) to align creative outputs with brand goals and ensure seamless project execution.
Senior Digital Marketing Manager
Risk Pro India
Mumbai
09.2023 - 05.2024
- Led social media strategy development, increasing engagement by 20% and aligning campaigns with business objectives.
- Optimized SEO efforts, resulting in a 20% increase in organic traffic.
- Managed PPC campaigns, improving ROI by 25% through targeted bidding strategies.
- Collaborated with cross-functional teams to ensure consistent brand messaging and drive lead-generation efforts.
Senior Digital Marketer
Blenheim Chalcot India
Mumbai
01.2023 - 06.2023
- Ran targeted paid social media campaigns for UK clients, increasing click-through rates by 20%.
- Conducted A/B testing and analyzed performance metrics to optimize campaigns.
- Delivered weekly reports and presentations to clients, ensuring transparency in campaign performance.
Senior Marketing Executive
Dr. Batra's Positive Health Clinic
Mumbai
07.2022 - 12.2022
- Managed Google PPC and Meta campaigns, driving significant lead generation.
- Improved campaign effectiveness through detailed analysis and strategy refinement.
- Collaborated with third-party publishers to expand outreach efforts.
Marketing Executive
Tekman India Pvt Ltd
Mumbai
03.2020 - 06.2022
- Led B2B marketing campaigns, managing SEO and paid ads to enhance visibility.
- Organized marketing events & exhibitions, earning the 'Significant Contribution in Marketing' Award 2022.
- Developed content for social media to increase brand awareness and drive engagement.
Digital Marketing Executive
Xcellhost Cloud Services
Mumbai
08.2019 - 03.2020
- Managed social media marketing and lead-generation campaigns.
- Created email marketing campaigns focused on performance tracking and ROI improvement.
- Worked closely with the design team to ensure alignment with marketing goals.
Digital Marketing Executive
Aczet Pvt Ltd
Mumbai
12.2016 - 08.2019
- Managed social media & digital campaigns, developed unique strategies, and stayed up to date with market trends.
- Worked closely with the sales team to create effective marketing materials and followed up on leads to boost product awareness.
- Successfully organized events and exhibitions to promote brand visibility.
Marketing intern
Asian Times
Mumbai
09.2015 - 02.2016
- Developed social media channels for, E-commerce registration, optimized listings, managed operations & tracked monthly ROI.
Education
MBA - Marketing Management
K.J. Somaiya Institute of Management
Mumbai 03.2020 - 04.2023
Bachelor of Commerce - Accounting
K.J. Somaiya College of Arts & Commerce
Mumbai 03.2013 - 04.2017
Skills
- SEO & SEM strategies
- Google Ads, Meta Ad Manager, LinkedIn Campaign Manager
- A/B Testing & Campaign Optimisation
- Email Marketing & Marketing Automation Tools
- E-commerce Strategy & CRM Software Proficiency
- Database Marketing & Lead Generation Techniques
- Google Analytics & Digital Analytics Interpretation
- Data Analysis & Data Interpretation
- Campaign Evaluation & ROI Measurement
- Competitive & Market Research
- Social Media Management & Online Community Engagement
- Content Management Systems (CMS)
- Copywriting, Press Release Writing & Sales Collateral Development
Digital Marketing & Advertising
Analytics & Performance Tracking
Content & Brand Management
- Video Editing, Graphic Design Basics & Adobe Creative Suite
- Brand Awareness Building & Media Relations Management
- Strategic Planning & Project Management
- Cross-Functional Team Leadership
- Campaign Execution & Budget Management
- B2B Sales & Marketing Strategy
- Event Planning, Coordination & Promotion
- Public Relations & Crisis Communication Handling
- Community Building & Cultural Awareness
- Web Design Basics
- Inventory & Database Management
- Client Relations & Vendor Management
- Team Leadership
Strategy & Execution
Events & Communications
Technical & General Skills
Certification
- Google Digital Garage - Fundamentals of Digital Marketing, 03/01/22
- HubSpot Academy - Content Marketing, 03/01/22
- Google Analytics Certification
Accomplishments
- Increased PPC ROI by 30% through optimized bidding strategies at Dr. Batra's Positive Health Clinic.
- Awarded 'Significant Contribution in Marketing' at Tekman India in the February 2022 Annual Meet.
- Boosted lead generation by 25% through targeted cross-channel campaigns at Tekman India.
- Increased organic traffic by 20% through SEO optimization at Riskpro India.
Languages
English (Fluent)
Marathi (Fluent)
Hindi (Fluent)
German (Conversational)
Right to work in the UK
Spouse visa (Share code - WKJ 3WJ 5E3)
Timeline
Marketing Assistant
Pure Jewels
01.2025 - 04.2025
Senior Digital Marketing Manager
Risk Pro India
09.2023 - 05.2024
Senior Digital Marketer
Blenheim Chalcot India
01.2023 - 06.2023
Senior Marketing Executive
Dr. Batra's Positive Health Clinic
07.2022 - 12.2022
MBA - Marketing Management
K.J. Somaiya Institute of Management
03.2020 - 04.2023
Marketing Executive
Tekman India Pvt Ltd
03.2020 - 06.2022
Digital Marketing Executive
Xcellhost Cloud Services
08.2019 - 03.2020
Digital Marketing Executive
Aczet Pvt Ltd
12.2016 - 08.2019
Marketing intern
Asian Times
09.2015 - 02.2016
Bachelor of Commerce - Accounting
K.J. Somaiya College of Arts & Commerce
03.2013 - 04.2017
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