Tanisha Kasul
London,United Kingdom
Summary
Brand & Visual Designer with 2+ years of experience and a Master’s in Branding & Design from London. Skilled in developing brand identities, visual systems, and multi-platform design assets across digital and print. Experienced in collaborating with cross-functional teams to deliver strategic and visually compelling solutions. Passionate about creating impactful brand experiences aligned with business goals.
Overview
5
5
years of professional experience
Work history
Lead Graphic Designer
The Butterfly Effect
Mumbai, India
2025.03 - 2025.12
- Led end-to-end brand identity and visual design projects for clients across multiple industries.
- Developed logos, visual systems, and brand guidelines, ensuring consistency across platforms.
- Delivered marketing and advertising assets across digital and print media.
- Managed client communication, feedback cycles, and project timelines independently.
- Collaborated with clients to translate business goals into effective visual solutions.
Visualiser
Concept Communication LTD
Mumbai, India
2022.02 - 2023.07
- Developed creative visual concepts for integrated marketing campaigns and client presentations.
- Designed brand identities and logos for clients in the real estate and property development sectors.
- Created visual assets for print and digital platforms, ensuring high-quality and consistent execution.
- Contributed to campaign ideation and supported overall creative direction.
- Worked with clients across the banking, government, tourism, and real estate industries.
Packaging Designer - Freelance
Dadus
Pune, India
2022.07 - 2022.07
- Designed limited-edition festival packaging aligned with brand identity and seasonal campaign requirements.
- Developed visual concepts, typography, and layout for print-ready packaging.
- Collaborated with the client to refine the creative direction and ensure consistency with brand guidelines.
- Delivered production-ready artwork for final packaging execution.
Junior Designer
The Butterfly Effect
Mumbai, India
2021.01 - 2022.01
- Designed social media creatives and marketing assets, aligned with brand guidelines.
- Developed reusable design templates to ensure consistency across digital campaigns.
- Created packaging design concepts and print-ready artwork for client projects.
- Assisted in adapting designs for multiple formats, including digital and print.
Education
Master of Arts - Branding and Design
Loughborough University
London 09/2023 - 10/2024
Bachelor of Design - Visual Communication
ITM - IDM Institute of Design and Media
Mumbai 05/2019 - 09/2023
Skills
- Brand identity design
- Visual design
- Client communication
- Layout, Composition & Typography
- Social Media Design
Design skills
- Print and digital design
- Adobe Photoshop
- Adobe Illustrator
- Adobe Lightroom
- Procreate
Tools
Affiliations
- Digital illustration and sketching
- Photography
- UX/UI side projects
Timeline
Lead Graphic Designer
The Butterfly Effect
2025.03 - 2025.12
Packaging Designer - Freelance
Dadus
2022.07 - 2022.07
Visualiser
Concept Communication LTD
2022.02 - 2023.07
Junior Designer
The Butterfly Effect
2021.01 - 2022.01
Master of Arts - Branding and Design
Loughborough University
09/2023 - 10/2024
Bachelor of Design - Visual Communication
ITM - IDM Institute of Design and Media
05/2019 - 09/2023