TANAKA KABASA
London
Summary
Strategic Marketing Executive with 7+ years’ experience across B2B, healthcare, retail, and technology sectors. Specialising in partner marketing, brand development, and data-driven campaigns that drive measurable growth. Experienced in managing multi-channel campaigns, CRM optimisation, and stakeholder collaboration.
Overview
8
8
years of professional experience
10
10
years of post-secondary education
Work history
Marketing Executive - Strategic Partnerships
Wavenet
London
04.2025 - 12.2025
- Lead strategic marketing initiatives supporting key partners including LGfL, British Land, Workspace, and Canon, driving growth in Wavenet’s partner network.
- Plan and execute multi-channel marketing campaigns across digital, social media, and events, focusing on cybersecurity and connectivity solutions.
- Collaborate with sales and product teams to align marketing activities with business goals and monitor lead generation performance.
- Create high-quality content and campaign assets, ensuring consistent brand messaging across HubSpot, SharePoint, and social platforms.
- Coordinate partner events, exhibitions, and promotional logistics, enhancing brand visibility and engagement
- Developed strategic partnerships to enhance brand visibility and market reach.
Marketing Executive
The Centre For Reproductive And Genetic Health (CRGH)
London
02.2023 - 03.2024
- Developed and executed comprehensive brand marketing strategies, increasing brand awareness and market share.
- Utilised SEO and PPC to boost online traffic and improve search rankings.
- Improved CRM processes and communication workflows with Workbooks and Trello.
- Managed social media through Hootsuite, boosting engagement by 45% in six months.
- Enhanced website functionality using WordPress and produced reports to inform decision-making.
- Executed engaging promotional events with clinicians that successfully attracted target audiences and potential customers.
Marketing Specialist
BX Merchandise
London
02.2022 - 01.2023
- Increased website traffic by 40% and social engagement by 35% through SEO and data-driven tactics.
- Built partnerships with clients such as Sony, Disney, Meta, and Macmillan.
- Designed promotional materials using Photoshop and Canva.
- Represented the brand at trade shows, forming relationships with partners like Formula One.
- Led a £50k web redesign project for Meta and mentored junior staff.
- Boosted click-through rates through targeted email marketing campaigns using Mailchimp..
Marketing Executive
NHS
London
04.2020 - 01.2022
- Utilised Salesforce CRM to streamline communication with stakeholders and patients
- Organised exhibitions and conferences, ensuring 90% positive attendee feedback
- Created multimedia content and collaborated with universities on public campaigns
- Reported on departmental challenges and collaborated with cross-functional teams to mitigate friction.
- Developed marketing plans to support department strategies
- Analysed sales reports to identify trends and update strategies.
Marketing Assistant
Gap inc
London
07.2017 - 03.2020
- Developed strategies targeting younger audiences, boosting visibility and engagement
- Partnered with magazines such as OK!, Cosmopolitan, and Glamour for campaigns
- Led marketing for the GAP X Yeezy launch, achieving a 40% increase in visibility
- Supported business development by researching influencers and organising events
- Improved search engine rankings through diligent SEO practices.
- Contributed to blog content creation, raising brand profile among target audience.
Education
BA - Media and Film
Anglia Ruskin University
Cambridge 01.2014 - 01.2017
A Levels - Media, Sociology & Psychology
Christ The King College
London 01.2012 - 01.2014
GCSE - English & Math
Catford High School
London 01.2007 - 01.2012
Skills
- HubSpot
- Campaign management
- Case study analysis
- PPC advertisement
- SEO and Search Engine Marketing (SEM) techniques
- WordPress
- Events organisation
- Mailchimp
- Photoshop
- Salesforce CRM
- Pay per click campaigns
- Google Analytics
- Digital marketing campaigns
LANGUAGES
English
Native
Shona
Native
Timeline
Marketing Executive - Strategic Partnerships
Wavenet
04.2025 - 12.2025
Marketing Executive
The Centre For Reproductive And Genetic Health (CRGH)
02.2023 - 03.2024
Marketing Specialist
BX Merchandise
02.2022 - 01.2023
Marketing Executive
NHS
04.2020 - 01.2022
Marketing Assistant
Gap inc
07.2017 - 03.2020
BA - Media and Film
Anglia Ruskin University
01.2014 - 01.2017
A Levels - Media, Sociology & Psychology
Christ The King College
01.2012 - 01.2014
GCSE - English & Math
Catford High School
01.2007 - 01.2012