TANAKA KABASA
London
Summary
Strategic Marketing Executive with 7+ years’ experience across B2B, healthcare, retail, and technology sectors. Specialising in partner marketing, brand development, and data-driven campaigns that drive measurable growth. Experienced in managing multi-channel campaigns, CRM optimisation, and stakeholder collaboration.
Overview
8
8
years of professional experience
10
10
years of post-secondary education
Work history
Marketing Executive - Strategic Partnerships
Wavenet
London
2025.04 - 2025.12
- Lead strategic marketing initiatives supporting key partners including LGfL, British Land, Workspace, and Canon, driving growth in Wavenet’s partner network.
- Plan and execute multi-channel marketing campaigns across digital, social media, and events, focusing on cybersecurity and connectivity solutions.
- Collaborate with sales and product teams to align marketing activities with business goals and monitor lead generation performance.
- Create high-quality content and campaign assets, ensuring consistent brand messaging across HubSpot, SharePoint, and social platforms.
- Coordinate partner events, exhibitions, and promotional logistics, enhancing brand visibility and engagement
- Developed strategic partnerships to enhance brand visibility and market reach.
Marketing Executive
The Centre For Reproductive And Genetic Health (CRGH)
London
2023.02 - 2024.03
- Developed and executed comprehensive brand marketing strategies, increasing brand awareness and market share.
- Utilised SEO and PPC to boost online traffic and improve search rankings.
- Improved CRM processes and communication workflows with Workbooks and Trello.
- Managed social media through Hootsuite, boosting engagement by 45% in six months.
- Enhanced website functionality using WordPress and produced reports to inform decision-making.
- Executed engaging promotional events with clinicians that successfully attracted target audiences and potential customers.
Marketing Specialist
BX Merchandise
London
2022.02 - 2023.01
- Increased website traffic by 40% and social engagement by 35% through SEO and data-driven tactics.
- Built partnerships with clients such as Sony, Disney, Meta, and Macmillan.
- Designed promotional materials using Photoshop and Canva.
- Represented the brand at trade shows, forming relationships with partners like Formula One.
- Led a £50k web redesign project for Meta and mentored junior staff.
- Boosted click-through rates through targeted email marketing campaigns using Mailchimp..
Marketing Executive
NHS
London
2020.04 - 2022.01
- Utilised Salesforce CRM to streamline communication with stakeholders and patients
- Organised exhibitions and conferences, ensuring 90% positive attendee feedback
- Created multimedia content and collaborated with universities on public campaigns
- Reported on departmental challenges and collaborated with cross-functional teams to mitigate friction.
- Developed marketing plans to support department strategies
- Analysed sales reports to identify trends and update strategies.
Marketing Assistant
Gap inc
London
2017.07 - 2020.03
- Developed strategies targeting younger audiences, boosting visibility and engagement
- Partnered with magazines such as OK!, Cosmopolitan, and Glamour for campaigns
- Led marketing for the GAP X Yeezy launch, achieving a 40% increase in visibility
- Supported business development by researching influencers and organising events
- Improved search engine rankings through diligent SEO practices.
- Contributed to blog content creation, raising brand profile among target audience.
Education
BA - Media and Film
Anglia Ruskin University
Cambridge 2014.01 - 2017.01
A Levels - Media, Sociology & Psychology
Christ The King College
London 2012.01 - 2014.01
GCSE - English & Math
Catford High School
London 2007.01 - 2012.01
Skills
- HubSpot
- Campaign management
- Case study analysis
- PPC advertisement
- SEO and Search Engine Marketing (SEM) techniques
- WordPress
- Events organisation
- Mailchimp
- Photoshop
- Salesforce CRM
- Pay per click campaigns
- Google Analytics
- Digital marketing campaigns
LANGUAGES
English
Native
Shona
Native
Timeline
Marketing Executive - Strategic Partnerships
Wavenet
2025.04 - 2025.12
Marketing Executive
The Centre For Reproductive And Genetic Health (CRGH)
2023.02 - 2024.03
Marketing Specialist
BX Merchandise
2022.02 - 2023.01
Marketing Executive
NHS
2020.04 - 2022.01
Marketing Assistant
Gap inc
2017.07 - 2020.03
BA - Media and Film
Anglia Ruskin University
2014.01 - 2017.01
A Levels - Media, Sociology & Psychology
Christ The King College
2012.01 - 2014.01
GCSE - English & Math
Catford High School
2007.01 - 2012.01