Tamsyn Mitchell
Plymouth
Summary
Results-driven Store/General Manager with over 10 years’ experience leading high-performing teams across multi-site, fast-paced environments. Proven ability to deliver exceptional customer experiences, drive sales performance, and improve key business metrics through strong leadership, coaching, and communication. I hold high expectations of myself and take great pride in my role as a leader, consistently setting the standard for team performance and customer service. I lead by my core values of accountability, believability, connection, and dependability, which underpin my approach to building trust, developing teams, and creating a positive and high-performing culture. My success is driven by clear, consistent communication, enabling me to align teams, foster engagement, and deliver strong, sustainable results.
Overview
9
9
years of professional experience
Work History
General Manager
The Gym Group
01.2022 - Current
- Lead a high-performing, student-focused site with a strong focus on accountability and consistent delivery of KPIs
- Increased team engagement from 68% to 90% and customer satisfaction from 47% to 65%, creating a more connected and customer-focused environment
- Drive performance through clear communication, visible leadership, and building genuine connections with the team
- Full ownership of P&L, identifying cost-saving opportunities and improving profitability through detailed analysis and dependable processes
- Identified contractor billing discrepancies, demonstrating strong accountability and improving overall site profitability
- Achieved four consecutive 100% health & safety audit results, reflecting high standards and operational dependability
- Foster a culture of trust and believability, ensuring team members feel supported, heard, and motivated
- Develop team capability through structured coaching, regular feedback, and personal development plans
- Build strong relationships with local partners, reinforcing community connection and brand presence
General Manager
The Gym Group
09.2017 - Current
- Lead a high-performing, student-focused site with a strong focus on accountability and consistent delivery of KPIs
- Increased team engagement from 68% to 90% and customer satisfaction from 47% to 65%, creating a more connected and customer-focused environment
- Drive performance through clear communication, visible leadership, and building genuine connections with the team
- Full ownership of P&L, identifying cost-saving opportunities and improving profitability through detailed analysis and dependable processes
- Identified contractor billing discrepancies, demonstrating strong accountability and improving overall site profitability
- Achieved four consecutive 100% health & safety audit results, reflecting high standards and operational dependability
- Foster a culture of trust and believability, ensuring team members feel supported, heard, and motivated
- Develop team capability through structured coaching, regular feedback, and personal development plans
- Build strong relationships with local partners, reinforcing community connection and brand presence
General Manager
The Gym Group
01.2021 - 01.2022
- Rebuilt team culture by focusing on connection, trust, and consistent leadership presence
- Strengthened team engagement through clear communication and leading by example
- Improved customer experience by embedding accountability across team standards and behaviours
- Developed Assistant General Manager into a promotion-ready successor through coaching and support
- Used performance data to make informed decisions, reinforcing a culture of ownership and continuous improvement
General Manager
The Gym Group
01.2019 - 01.2021
- Successfully launched “Project Sparrow”, demonstrating adaptability, ownership, and belief in innovation
- Built a strong team culture centred on accountability and shared success
- Managed performance and HR processes with professionalism, consistency, and fairness
- Strengthened community engagement, building meaningful connections with members and local partners
Management
The Gym Group
01.2017 - 01.2019
- Led a team of 16 in a high-footfall environment (4,000 daily visits) with a focus on dependability and operational excellence
- Implemented new working practices, ensuring team understanding through effective communication
- Managed crisis response during a flood, demonstrating resilience, accountability, and leadership under pressure
- Coordinated contractors and recovery plans to safely and efficiently reopen the site
Education
Certified Female Health Coach -
01-2024
CMI Level 5 Foundation Degree - Professional Leadership and Management
Chartered Manager Institute
01-2022
GCSEs -
Humphry Davy School
Penzance01-2007
Skills
- Team Leadership & Coaching
- Customer Experience Excellence
- KPI & Performance Management
- Profit & Loss Accountability
- Commercial Awareness
- Training & Development
- Communication & Engagement
- Operational & Compliance Management
- Visual & Operational Standards
- Stakeholder & Contractor Management
- Operations management
- Performance monitoring
- Team building
- Customer engagement
- Crisis management
- Health & safety compliance
- Leadership excellence
Accomplishments
- Delivered consistent KPI improvements across multiple locations through strong leadership and accountability
- Increased team engagement by +22%, driven by improved communication and team connection
- Achieved four consecutive years of 100% compliance scores, reflecting operational excellence and dependability
- Identified and resolved cost inefficiencies, improving profitability through detailed analysis and ownership
- Successfully launched and influenced the rollout of a new business concept
- Built high-performing teams grounded in trust, belief, and clear expectations
Additional Information
Passionate about delivering an outstanding customer journey and in-store experience, Strong belief in leading by example and building authentic team relationships, Committed to creating environments where teams feel supported, accountable, and motivated to succeed
Timeline
General Manager
The Gym Group
01.2022 - Current
General Manager
The Gym Group
01.2021 - 01.2022
General Manager
The Gym Group
01.2019 - 01.2021
General Manager
The Gym Group
09.2017 - Current
Management
The Gym Group
01.2017 - 01.2019
Certified Female Health Coach -
CMI Level 5 Foundation Degree - Professional Leadership and Management
Chartered Manager Institute
GCSEs -
Humphry Davy School