TAMIA SHELDON
London
Summary
Accomplished professional with extensive expertise in Research Operations and Frameworks, dedicated to accelerating agility and standardising excellence. Demonstrated proficiency in both qualitative and quantitative methodologies, including large-scale surveys, play tests, in-depth interviews, and usability studies. Adept at advanced interview techniques, usability testing frameworks, AI opportunity analysis, and competitive market assessment. Proven track record in research project leadership and data-driven decision making. Skilled in stakeholder engagement strategies, workshop facilitation, survey design and execution, innovation development, and remote user lab facilitation. Committed to mentoring junior researchers and fostering creativity in problem-solving within UI/UX system development. Career goal: To leverage comprehensive research methodology knowledge to drive impactful user experience research and applied research initiatives.
Committed Researcher skilled in methodology selection and implementation for increased outcome reliability. Monitors emerging tools and techniques to innovate research services. Pragmatic and proactive to realise ideas and objectives.
Driven individual with strong analytical and problem-solving skills, coupled with proficiency in research methodologies and data analysis. Demonstrates excellent communication and critical thinking abilities. Committed to producing impactful research that informs and advances key initiatives.
Overview
9
9
years of professional experience
4038
4038
years of post-secondary education
Work history
Senior User Researcher
Labster
City of London
04.2023 - 12.2025
- High-Impact, Data-Driven Delivery: Led 67+ High-Impact Research Projects in 2.5 years to support fast-paced product and strategic cycles, including large-scale evaluative studies on core pedagogical features to validate learning outcomes.
- Visionary Strategy & Future-Proofing: Conducted extensive AI Opportunities Research and competitive market assessments, directly guiding EdTech strategy and demonstrating commercial, forward-thinking leadership to future-proof the product and unlock new growth opportunities.
- Scaled Global Impact: Designed and launched a global GCSE/IGCSE curriculum alignment strategy, resulting in significant company financial growth and supporting international student users, demonstrating the ability to drive broad, measurable impact.
- Academic Partnerships: Established collaborations with university partners (e.g., Dundalk Institute of Technology, Queen Mary University) to secure ethics approval for EdTech efficacy studies.
- Delivered detailed reports summarising research findings to key stakeholders.
- Coordinated cross-functional teams during large-scale, multi-site studies.
- Implemented innovative data visualisation techniques for impactful report presentations.
User Research & UI/UX Design Specialist
Education Technology
Seattle
05.2017 - 04.2023
Research and Product Development
- 100% Mastery: 100% of students mastered their target skills using Transition to Adulthood product.
- Average Improvement: Students had 81% improvement in pre- vs. post-task steps completed correctly.
Specifically, participants increased their average percentage of steps completed correctly from 5% before intervention to 86% during intervention. - Efficiency to Mastery: Participants met mastery criteria in 3 to 11 sessions over 3 to 4 weeks per skill.
- Pioneering Industry Trends: Piloted and embedded groundbreaking Design Research trends by pioneering the execution of remote user labs, workshops, and bespoke ideation strategies to accelerate growth.
- UX/UI Leadership: Led the development of intuitive UI/UX experiences and visual system development for entire educational programs, ensuring inclusivity and accessibility.
- Neuro-Divergent Support: Created common core curriculum learning materials tailored for neuro-divergent students.
Education
Master of Science (MSc) - User Experience Engineering
Goldsmiths, University of London
London, UKCertified Teaching Artist - Elementary Education Teaching
Washington State University
SeattleBachelor of Arts (BA) - Design and Cultural Anthropology
Western Washington University
Bellingham, WA, USASkills
- Research Operations (Research Ops) & Frameworks: Strong advocate and experienced practitioner in building robust Research Ops frameworks to accelerate agility, standardize excellence, and measure the value of the practice Experienced in mentorship of junior researchers
- Methodological Mastery: Expert in comprehensive qualitative and quantitative methodologies, including large-scale surveys (150k sample experience), play tests, in-depth interviews, and usability studies
- Advanced interview techniques
- AI opportunity analysis
- Stakeholder engagement strategies
ENGAGEMENTS
Dundalk Institute of Technology: On-site researcher for a large-scale longitudinal study with 600 students, confirming a 90% boost in confidence among participants., Odisee University of Applied Sciences, Belgium, EdMedia 2024: Co-presenting on Labster's research process., Science ImmersEd 2024: Presented research on AI's impact on student learning experience and led large-scale correlational studies.
Timeline
Senior User Researcher
Labster
04.2023 - 12.2025
User Research & UI/UX Design Specialist
Education Technology
05.2017 - 04.2023
Bachelor of Arts (BA) - Design and Cultural Anthropology
Western Washington University
Master of Science (MSc) - User Experience Engineering
Goldsmiths, University of London
Certified Teaching Artist - Elementary Education Teaching
Washington State University