Ambitious retail professional with strong commitment to quality and customer service. Track record of maximising retail sales by improving the shopping experience. Creates consistent store walkthroughs with clear access and guidance from entry to checkout.
Overview
1
1
Certification
20
20
years of professional experience
Work History
GENERAL MANAGER/PLANT BUYER
Fairweather's Garden Centre
Beaulieu
01.2017 - 10.2026
Directed daily operations of the Garden Centre and handled the management and purchasing of the plant area to optimise sales and profit.
Managed store operations and participated in company management meetings and trade shows to support strategic initiatives.
Coordinated planning and management of key events, driving engagement during Christmas, bank holidays, and seasonal centre changes.
Recruit, train and develop individual performance of staff within the store to a high standard, including carrying out staff appraisals
Addressed performance and conduct issues in line with company policies and procedures.
Assist in identifying and resolving problem areas throughout the store
Resolved complaints and queries from staff and customers, enhancing customer loyalty through a loyalty app, social media, and email campaigns.
Communicating effectively with the Director to ensure key information is passed up and down the line
Monitored sickness and absence levels and conducted return to work interviews.
Showing initiative and challenge current and new practices
Ensure Health and Safety standards are adhered to and maintained at all times
Executed duties properly to maintain health and safety standards for all customers and colleagues according to the company's health and safety handbook.
Demonstrated commitment and motivation in daily tasks to support team objectives.
RETAIL BRANCH MANAGER – DUAL SITE MANAGER – CLUSTER MANAGER SOUTH COAST
Saltrock
Lymington
03.2015 - 12.2017
Achieving sales targets and KPIs
Maximised profitability by setting and meeting sales targets while motivating staff to achieve goals.
Maximising sales through visual merchandising
Fostered strong relationships with customers, encouraging repeat business and enhancing customer loyalty.
Led and trained team to create and maintain friendly, enjoyable shopping experience for customers.
Being proactive in expanding and promoting the Saltrock brand
Interviewing and recruiting for other stores whilst working closely alongside the Area Manager
Ensuring compliance with health and safety legislation
Prepare promotional materials and displays
Carrying out Staff Appraisals
Assist in formulating pricing policies and make sure that each item in the store has an updated price tagged on it
Carrying out Store Standard Reports for 13 stores
Working to tight deadlines
RETAIL MANAGER
Stork Kids
Lymington
03.2011 - 12.2014
Managed the day-to-day operation of the store, set customer service standards, and launched initiatives to hit sales targets. Developed and motivated a team while providing product knowledge and training to junior staff for delivering industry-leading advice and service to customers. Attended trade fairs regularly to source new stock.
Drove operational standards by implementing effective visual merchandising techniques and enhancing customer service protocols within the store.
Maximised sales through effective merchandising and marketing. Determined store layouts.
Optimised in-store displays to attract customers and increase product visibility, enhancing overall shopping experience.
Monitored product availability levels throughout the day and replenished stocks to achieve 100% availability.
Monitored competitor activity to identify trends and adapt strategies, ensuring competitive positioning in the market.
Developed business links within the local community.
Obtained feedback and captured data from customers.
RETAIL MANAGER
Forever England
Lymington
07.2006 - 02.2011
Leading, driving, energising and motivating the team to maximise the sales and profitability of the store to achieve growth.
Led and motivated colleagues in stock replenishment, customer service, display setup, and driving sales, contributing to overall business progress.
Proposing and implementing promotions and special offers.
Mentored new employees and modelled best practices while developing staff through performance management, fostering a culture of continuous improvement.
Ensuring the store operates efficiently and effectively in all operational areas such as stock control, admin and presentation.
Recruiting, training, and appraising staff.
Ensured safety measures were implemented throughout the store to protect shoppers.
Education
GNVQ - Health & Social Care
Godalming College
Godalming, Surrey
01-1999
GCSE Level -
Woolmer Hill School
Haslemere, Surrey
01-1997
GCSE - Psychology
Godalming College
Advanced Integrated Business Technology -
Godalming College
First Aider at Work Certificate -
St Johns Ambulance
Skills
Merchandising Standards
Coordinated office activities to enhance efficiency
Demonstrated proficiency in IT systems and practices
Streamlined stock management processes to enhance operational efficiency
Created engaging visual displays to attract customer interest
Led team to achieve operational efficiencies in people management
Retail Marketing
Improving inefficiencies
Operations Management
Cash Management
Led purchasing decisions to optimise product range and maximise profitability
Deadline Led
Time Efficient
Decision Making
Eye for Detail
Excellent Communicator
Problem Solving
Administrative Organising
Team Player
Quickly responding to customer complaints, requests and comments
Plant buying
Driving operational, visual and customer service standards in store
Able to come up with new ideas
Ability to organise & prioritise workload within a retail setting
Effectively maintaining stock levels and ensuring the quality of supplies
Analysing and researching trends within the retail sector
Personally ambitious and achievement focused
Able to tactfully deal with difficult customers
Ensured compliance with workplace rules and regulations
Clearly communicating corporate information to staff
Selecting, building relationships with suppliers
REFERENCES
Available on request.
Personal Interests
Available on request.
PROFESSIONAL
Available on request.
PERSONAL DETAILS
Available on request.
Certification
Teaching Assistant Darnley Career Academy
Criminal Profiling Darnley Career Academy
Forensic Science Darnley Career Academy
Botany Centre of Excellence
Yoga for Weight Loss Centre of Excellence
Kundalini Yoga Centre of Excellence
Yoga Diploma Centre of Excellence
Psychotropic Plants Centre of Excellence
Arboriculture Diploma Centre of Excellence
Counselling Darnley Career Academy
Timeline
GENERAL MANAGER/PLANT BUYER
Fairweather's Garden Centre
01.2017 - 10.2026
RETAIL BRANCH MANAGER – DUAL SITE MANAGER – CLUSTER MANAGER SOUTH COAST