Tamara Kownacka
London
Summary
Experienced, multilingual, and enthusiastic Senior CRM Executive with a Bachelor's Degree in Linguistics, Master's in Media Management, 5+ years in customer-facing roles, and 3 years in corporate environment. Self-motivated, highly creative, and adaptable, I excel in crafting targeted marketing campaigns, optimising customer experiences, and driving business growth. Recognised for outstanding teamwork skills, I thrive in collaborative settings, utilising my confident and sociable nature to cultivate strong relationships and foster productive interactions.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
Work History
Senior CRM Executive
Ventures Lab
London
12.2023 - 11.2024
- Led the development and implementation of comprehensive CRM strategies aligned with company objectives and customer segmentation, resulting in a notable 5% increase in conversion rates, demonstrating a proven ability to optimise business performance
- Utilised CRM systems and analytics tools to segment customer data effectively, enabling targeted marketing campaigns and personalised communications across 5 brands
- Planned, executed, and optimised CRM campaigns focusing on customer acquisition and retention
- Collaborated with marketing, product, and compliance teams to align CRM efforts with overall business objectives and ensure consistent branding
- Provided training and support to internal users on CRM tools and processes, ensuring efficient utilisation and adoption across the organisation
- Led the process of implementing gamification strategies across multiple brands to enhance customer engagement and drive loyalty
CRM Marketing Manager
Ventures Lab
London
12.2022 - 12.2023
- Executed up to 4 marketing campaigns weekly within the iGaming sector for multiple global brands and ensured they achieved set KPIs within the budget of the CRM team
- Developed and implemented a comprehensive marketing strategy increasing customer retention by 10% and enhancing overall business performance
- Produced analytical reports aimed at quantifying the effectiveness of marketing campaigns and strategies, with a focus on identifying opportunities for improvement
- Worked with designers to oversee all marketing content
- Analysed customer data and behaviour to identify key trends within the industry
Junior Marketing Manager
Ventures Lab
London
12.2021 - 12.2022
- Efficiently established and managed email campaigns across 3 iGaming multinational brands
- Developed and executed the annual campaigns calendar
- Organised and analysed data and marketing results
- Conducted thorough competitor analysis to identify best industry practices
- Provided optimal assistance to the Senior Marketing Manager and handled a variety of tasks
Online Jewellery Shop Owner
Self-employed
London
03.2022 - Current
- Successfully established a small business specialising in handmade jewellery
- Operates and manages an Etsy shop
- Promotes the business across social media to increase traffic and brand awareness
- Manages customer inquiries, orders, and provides exceptional customer service to ensure satisfaction
Media Management Internship
Sashkeys Media
London
01.2021 - 08.2022
- Supported production of a charity-led online project "Sassi Talks", ensuring seamless execution and alignment with organisational goals
- Managed multiple social media accounts effectively building awareness and engagement
- Conducted extensive research and developed compelling mental health and well-being content for social media platforms
- Strategically identified and pursued diverse public and private funding opportunities
Bar Manager and Waitress
Pizaza
London
11.2019 - 06.2020
- Provided exemplary service to ensure consistent high-quality customer experiences
- Motivated the team to embrace customer-centric approaches, resulting in a noticeable enhancement of customer satisfaction levels
- Managed stock inventory, overseeing orders, and maintaining optimal levels to meet customer demand
- Cultivated strong relationships with suppliers to ensure timely and efficient deliveries, negotiating favourable terms to optimise cost-effectiveness
Education
Bachelor of Science - Media Management
Middlesex University
London 10.2019 - 06.2021
Bachelor of Arts - Erasmus+ Programme in Spanish and French Linguistics
University of Lille
France 08.2018 - 01.2019
Bachelor of Arts - Spanish and French Literature and Linguistics
University of Wroclaw
Poland 10.2014 - 07.2017
Skills
- Microsoft 365 (Word, Excel, PowerPoint)
- Google Analytics
- Email marketing: SendGrid
- CRM: Smartico, HubSpot
- Social media: Hootsuite
- Project management: Asana, Mondaycom
- Content creation: Canva
- Marketing campaign development
- Promotions planning
- Data reporting
- Affiliate marketing
- Copywriting
- Customer service
- Time management
- Multitasking
- Problem-solving
- Leadership
- Conflict resolution
Volunteering
10/2019 - 03/2020
Vice President of Polish Society | Middlesex University, London
- Developed strong organisational and leadership skills by coordinating weekly meetings, managing agenda preparation, and leading discussions
- Cultivated productive partnerships with the society's committee and key active members to meet established goals and drive a significant increase in membership
- Applied for grants to secure event sponsorships, while also overseeing event planning and execution
Languages
English
Fluent
Polish
Native
Spanish
Advanced
French
Elementary
Affiliations
- Art, graphic design, linguistics, literature, well-being and self-development
Timeline
Senior CRM Executive
Ventures Lab
12.2023 - 11.2024
CRM Marketing Manager
Ventures Lab
12.2022 - 12.2023
Online Jewellery Shop Owner
Self-employed
03.2022 - Current
Junior Marketing Manager
Ventures Lab
12.2021 - 12.2022
Media Management Internship
Sashkeys Media
01.2021 - 08.2022
Bar Manager and Waitress
Pizaza
11.2019 - 06.2020
Bachelor of Science - Media Management
Middlesex University
10.2019 - 06.2021
Bachelor of Arts - Erasmus+ Programme in Spanish and French Linguistics
University of Lille
08.2018 - 01.2019
Bachelor of Arts - Spanish and French Literature and Linguistics
University of Wroclaw
10.2014 - 07.2017
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