Summary
Overview
Work history
Education
Skills
Affiliations
Certification
Timeline
Generic

Talia Blanks

Summary

Creative & data-driven social media specialist with expertise in paid social across platforms like Meta, TikTok, YouTube, Reddit, Pinterest, Snapchat, Amazon, and Google Search. Skilled in developing and executing data-led strategies that drive purchases, traffic, and brand awareness across the full marketing funnel.


Experienced in FMCG, travel, toys, and gaming, leading campaigns from strategy and creative ideation to performance analysis, reporting, and optimisation. Strong in copywriting, audience engagement, and leveraging insights to refine campaigns and drive measurable success. Adept at client communication, collaboration, and delivering impactful, results-focused strategies.

Overview

5
5
years of professional experience
10
10
years of post-secondary education
1
1
Certification

Work history

Senior Paid Social Executive

Jungle Creations
London, London
11.2024 - Current

Client Management & Strategy:

  • Manage high-budget campaigns for brands like Love Holidays, Superdrug, Symprove, Body Coach, CanO Water, Inches, Goodfellas, and collaborate with industry leaders such as Pepsi and Doritos.
  • Provide post-campaign analysis, showcase results, and offer strategic recommendations.
  • Build strong client relationships, managing expectations and ensuring satisfaction.

Campaign Management & Innovation:

  • Lead paid social campaigns across TikTok, Meta, Pinterest, and Snapchat.
  • Monitor performance and implement strategies to optimise results.
  • Explore new social media formats to drive innovation.

Agency Experience:

  • Work at Jungle Creations, an award-winning agency with 147 million followers.
  • Collaborate with major brands like Pepsi, Doritos, and Superdrug to maximise social reach.
  • Manage multi-million-pound campaigns, analyse ROAS and CPA, and ensure strong ROI.
  • Provide weekly campaign analysis, optimisations, and recommendations.
  • Managing partnerships, organic boosting content.
  • Deep diving into campaign, targeting and creative level, to provide learning , recommendations and optimisations for future campaigns to drive strategy

Skills & Expertise:

  • Strong analytical skills with hands-on Ads Manager experience. Passionate about social media and industry trends.
  • Data-driven optimisation for better ROAS and lower CPA.
  • Client-facing with performance insights.
  • Collaborates cross-functionally for integrated strategies.

Digital Marketing Executive

Generation Media
London, London
09.2023 - 11.2024

Key Skills and Experience:

  • Client Communication & Relationship Management: Strong experience managing relationships with major clients like Pokemon.
  • Data Analysis & Strategy: Regularly generating weekly dashboards with actionable insights and recommendations for future strategies.
  • Campaign Management: Managing campaigns across multiple platforms including Meta, TikTok, YouTube, Reddit, Google Search, and Amazon.
  • Innovation Leadership: Leading paid social presentations on new platforms/formats, driving innovative approaches in digital marketing.
  • Optimise campaign performance by monitoring pacing and identifying improvements.

Core Competencies:

  • Adaptability & Professionalism: Proficient in assuming higher roles with dedication, displaying strong technical aptitude and attention to detail.
  • Digital Marketing in Toys/Gaming: Expertise in digital marketing for the toys and gaming sectors, with a focus on platforms like Meta, TikTok, YouTube, and Google Search.

Marketing Assistant

SSP
01.2020 - 01.2020
  • Played a key role in bringing Millie’s Cookies Valentine’s campaign to life, from concept to execution. Led the ideation phase, crafting mood boards and presentations to shape the creative vision while conducting competitive analysis to ensure market differentiation.
  • Utilised Excel for pricing strategy within Starbucks Air and Rail division, blending data analysis with strategic planning. Developed expertise in market research, visual storytelling, campaign planning, and cross-functional collaboration, ensuring a seamless and impactful marketing launch.

Education

BA(HONS) -

Nottingham Trent University
01.2020 - 01.2023

LEVEL 3 BUSINESS STUDIES - undefined

Yavneh College
01.2013 - 01.2020

Skills

Analytical & Performance Marketing Skills

Performance marketing analysis (ROAS & CPA)

Data analytics & performance metrics evaluation

Post-campaign analysis & reporting (Supermetrics, Excel, Presentations)

Strategic planning & media planning

Strategy development & optimisations

Paid Social & Advertising Expertise

Paid social media marketing

Paid social strategy & campaign execution

Ads management across Google Ads, TikTok, Pinterest, Meta, Snapchat, Reddit

Creative & Growth Marketing

Creative analysis & ideation

Organic growth marketing & partnerships

Client & Communication Skills

Client communication & meetings

Cross-functional collaboration

Affiliations

  • Travel
  • Fitness

Certification

Digital performance essentials certification IPA

Foundation certification IPA

Timeline

Senior Paid Social Executive

Jungle Creations
11.2024 - Current

Digital Marketing Executive

Generation Media
09.2023 - 11.2024

Marketing Assistant

SSP
01.2020 - 01.2020

BA(HONS) -

Nottingham Trent University
01.2020 - 01.2023

LEVEL 3 BUSINESS STUDIES - undefined

Yavneh College
01.2013 - 01.2020
Talia Blanks