Creative & data-driven social media specialist with expertise in paid social across platforms like Meta, TikTok, YouTube, Reddit, Pinterest, Snapchat, Amazon, and Google Search. Skilled in developing and executing data-led strategies that drive purchases, traffic, and brand awareness across the full marketing funnel.
Experienced in FMCG, travel, toys, and gaming, leading campaigns from strategy and creative ideation to performance analysis, reporting, and optimisation. Strong in copywriting, audience engagement, and leveraging insights to refine campaigns and drive measurable success. Adept at client communication, collaboration, and delivering impactful, results-focused strategies.
Client Management & Strategy:
Campaign Management & Innovation:
Agency Experience:
Skills & Expertise:
Key Skills and Experience:
Core Competencies:
Analytical & Performance Marketing Skills
Performance marketing analysis (ROAS & CPA)
Data analytics & performance metrics evaluation
Post-campaign analysis & reporting (Supermetrics, Excel, Presentations)
Strategic planning & media planning
Strategy development & optimisations
Paid Social & Advertising Expertise
Paid social media marketing
Paid social strategy & campaign execution
Ads management across Google Ads, TikTok, Pinterest, Meta, Snapchat, Reddit
Creative & Growth Marketing
Creative analysis & ideation
Organic growth marketing & partnerships
Client & Communication Skills
Client communication & meetings
Cross-functional collaboration
Digital performance essentials certification IPA
Foundation certification IPA