Tai Friedmann
Summary
Many years of extensive experience in advertising and medical communications, adept at leading the development of campaigns and innovative e-learning programs. Demonstrated strong leadership and client relationship skills, delivering innovative solutions for UK and international pharmaceutical clients. Passionate about fostering teamwork and advancing communication strategies to drive successful outcomes in the healthcare sector. Three years work experience in the US producing campaigns for consumers and health care professionals, including one account in New York bringing in $7 million dollars for the agency.
Overview
12
12
years of professional experience
Work History
Freelance Senior Account Director
Livewire Communications
10.2016 - Current
- Leading the development of e-detail aids, disease awareness campaigns, videos, Veeva emails, websites, interactive walls at major congresses, and promotional material for congresses.
- Financial reconciliations and forecasting.
- Leading cross-functional teams to deliver integrated marketing solutions.
- Managing client relationships to ensure satisfaction and retention.
Freelance Senior Account Director
Prescript Communications
10.2023 - 01.2024
- Led the development of e-learning programs for MSLs, sales reps and employees for three oncology brands.
- Mentored junior staff.
- Turned around a faltering client relationship to a stronger relationship of mutual respect. Through this, was able to win new business.
- Carried out monthly financial reconciliations and forecasting.
- Coordinated project timelines and resources for effective execution.
Freelance Senior Account Director
CAN Advertising
05.2021 - 12.2021
- Developed e-detail aids, advertising campaigns, and opinion leader videos.
- Helped with the Salesforce conference and produced tools to encourage enthusiasm before, during, and after the Salesforce conference.
Freelance Senior Account Director
CAN Advertising
11.2019 - 03.2020
- Led the development of a new brand campaign and all salesforce materials, including market research and client liaison.
- Coordinated project timelines and resources for effective execution.
- Collaborated with creative teams to align messaging with client goals.
Freelance Senior Account Director
Jango Communications
01.2017 - 04.2017
- Support on nurse advisory board and workshop and client liaison.
Freelance Senior Account Director
Brand Reaction
09.2016 - 12.2016
- Support for the development and delivery of salesforce materials.
Freelance Client Services Director
Biolumina
02.2016 - 08.2016
- Support of team, mentoring and providing cover for MD while on sabbatical
Freelance Senior Account Director
Jango Communications
07.2015 - 10.2015
- Lead on nurse and physician advisory boards.
Freelance Senior Account Director
Apothecom Scope Medical
03.2015 - 07.2015
- Lead on symposium development and support of publications plan.
Associate Director
Quintiles UK
11.2013 - 11.2014
- Oversaw development of multiple communication channels across diverse studies.
- Secured new business by expanding accounts and fostering client relationships.
- Cultivated strong customer relationships, resulting in excellent feedback.
- Developed proposals to meet specific client needs.
Freelance Account Director
Porterhouse Medical
07.2013 - 11.2013
- Developed app for pre-launch oncology product for Novartis.
Education
Chartered Institute of Marketing diploma -
MSc - Biotechnology
Imperial College of Science, Technology and Medicine, University of London
Bachelor of Science - Biological Science
University of Essex
Skills
- Creative advertising
- Medical communications
- Multidisciplinary team leadership
- Patient materials
- Sales forecasting
- Campaign management
- Client relations
- Project management
- Financial forecasting
- ABPI
- Veeva
- Symposia development
- Video production
- Advisory boards
- E-learning
- Strategic planning
- Business development
Timeline
Freelance Senior Account Director
Prescript Communications
10.2023 - 01.2024
Freelance Senior Account Director
CAN Advertising
05.2021 - 12.2021
Freelance Senior Account Director
CAN Advertising
11.2019 - 03.2020
Freelance Senior Account Director
Jango Communications
01.2017 - 04.2017
Freelance Senior Account Director
Livewire Communications
10.2016 - Current
Freelance Senior Account Director
Brand Reaction
09.2016 - 12.2016
Freelance Client Services Director
Biolumina
02.2016 - 08.2016
Freelance Senior Account Director
Jango Communications
07.2015 - 10.2015
Freelance Senior Account Director
Apothecom Scope Medical
03.2015 - 07.2015
Associate Director
Quintiles UK
11.2013 - 11.2014
Freelance Account Director
Porterhouse Medical
07.2013 - 11.2013
Chartered Institute of Marketing diploma -
MSc - Biotechnology
Imperial College of Science, Technology and Medicine, University of London
Bachelor of Science - Biological Science
University of Essex
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