Taehee Kim

As a strategic thinker with a deep understanding of brand integrity and marketing effectiveness, I believe that successful brands are built on substance and sustained by purpose-driven strategies. In an age saturated with trend-driven campaigns, emotional storytelling, and short-term promotional tactics, I have seen how easily brands can lose their essence—and with it, consumer trust. My approach is grounded in clarity and results. I see marketing not just as a creative discipline, but as a core driver of business growth. I focus on aligning brand authenticity with revenue-generating strategies to create lasting value. I am committed to what truly matters: building brands that endure and delivering outcomes that make a difference.

• Optimised Content Strategy for ZARA Online Store Using Eye-Tracking – University of Leeds- Developed data-driven content guidelines to improve visual engagement and brand recall. Achieved +15% revisit rate and +18% dwell time with model-face imagery- brand recall increased 1.5×.
  Jul 2025
• OXFAM & University of Leeds Sustainability Business Competition:Runner-up (2nd place out of 130 teams)- proposed a co-creation pop-up store concept that doubled visitor dwell time compared to traditional exhibition-style campaigns.
  Jun 2025
• Volunteer, EURO 2025 Leeds
  May – Jun 2025
• Volunteer, Oxfam UK Sustainable Fashion Pop-Up Store
  Apr – Jun 2025
• Exhibition Participant, Leeds University Union – World Unite Creative Competition
  Mar 2025
• BBC Bradford Young Reporter
  Feb 2025
• Student Ambassador, University of Leeds
  Oct 2024 – Aug 2025
• Marketing Project Participant – STUDYINN Leeds
  May – Jul 2024
• First Prize, University of Leeds – Nature Photo Competition
  May 2024

Map the System Certificate – University of Oxford, Saïd Business School