Sylvia Tsai
London,UK
Summary
Results-oriented E-commerce Product Manager with nearly 5 years of experience in brand positioning and digital marketing. Proven track record of driving online sales growth. Skilled in vendor management, data analysis, and inventory management, with remarkable negotiation skills. Experienced in working on both brand and e-commerce platform domains.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
E-commerce Product Marketing Manager
Condé Nast - GQ
Taipei, Taiwan
2022.06 - 2024.04
- Led an international co-branding project, generating 5.1 million GMV in two days. Surpassed sales targets by 172%, achieving a 159.58% YoY increase.
- Implemented a strategic E-commerce plan, resulting in a 20x sales surge for the globally renowned brand, Technogym.
- Elevated domestic startup brand visibility by facilitating the brand in attaining top-ranking SEO keywords.
- Expanded and fostered vendor relationships, securing the industry's highest commission rates in Taiwanese e-commerce platforms.
- Coordinated with the data team on media strategy, assessing the performance of paid search and social ads (Facebook, Google Ads) to effectively reach target audiences.
- Aligned with R&D Engineers and Project Managers to refine website UI/UX experience.
E-commerce Product Manager
Anden Hud International Co.
Taipei, Taiwan, ( Leading women's underwear online brand)
2021.05 - 2022.05
- Initiated new product launches and determined marketing direction across the official website, Facebook, Instagram, and forums. Exceeded sales targets by 170% in the first month.
- Engaged with the Product Design department to ensure product styles aligned with current trends and matched the preferences of our target audience.
- Managed multiple media platforms, achieved a 24.6% open rate, and enhanced active user engagement by 43% in email marketing, while increasing new customer acquisition by 76% through external media tools.
E-commerce Product Manager
Fubon Momo Media Technology Co.
Taipei (Taiwan's largest e-commerce platform, with annual revenue exceeding $3.4 billion.)
2019.10 - 2021.05
- Maintained business relationships with over 300 key accounts and formulated e-merchandising plans for 7500+ product SKUs.
- Exceeded sales targets by 40% YoY and negotiated monthly campaigns with suppliers to secure competitive pricing.
- Conceptualized EDM campaigns and led execution with website designers, resulting in weekly revenues of 6 million.
- Oversaw all branding marketing materials on the website to ensure visual consistency and achieved a 4x increase in CTR.
International Procurement Specialist
TIGI
Taipei, Taiwan, Taiwanese distributor for US haircare company
2018.09 - 2019.09
- Reduced old inventory by 20% within 3 months based on brand demand.
- Negotiated with international suppliers to reduce a USD 20,000 order shortfall, alleviating inventory pressure.
- Cultivated robust relationships with suppliers from four different countries (US, Denmark, Italy, Japan), ensuring swift issue resolution.
- Collaborated with logistics and supply chain teams to optimize transportation.
Education
Bachelor of International Business -
Shih Chien University
2013.01 - 2017.04
Skills
- Team Leadership
- Inventory Management
- Data Analysis
- E-commerce Operations
- Vendor Management
- Project Management
- Negotiation Skills
- Customer relationship
- Digital Marketing
- Revenue Generation
Additional Information
Possess a valid Youth Mobility Scheme (YMS) work visa approved by the UK governmentRight to work
Languages
English
Chinese
Certification
Google Analytics 4
Timeline
E-commerce Product Marketing Manager
Condé Nast - GQ
2022.06 - 2024.04
E-commerce Product Manager
Anden Hud International Co.
2021.05 - 2022.05
E-commerce Product Manager
Fubon Momo Media Technology Co.
2019.10 - 2021.05
International Procurement Specialist
TIGI
2018.09 - 2019.09
Bachelor of International Business -
Shih Chien University
2013.01 - 2017.04