SYEDA AMMARA HASHMI
Brand and Marketing Professional
Gilgit
Summary
I have extensive experience in advertising and strategic brand management, specializing in brand promotional planning, creative content development, ATL campaigns, digital campaign strategy, and e-commerce management. My expertise lies in crafting targeted marketing strategies for brand promotion across various sectors, including personal, automotive, hygiene, and health industries. I am well-versed in current trends, market dynamics, and customer preferences within these diverse fields.
Overview
5
5
years of professional experience
7
7
years of post-secondary education
Work History
Assistant Brand Manager
Santex Products Pvt Ltd
2022.11 - Current
- Launched 10 new products to penetrate markets and meet customer demands, including Besties by Butterfly Breathables, Butterfly mom maternity pads, and Butterfly mom Nursing Pads
- Managed in-store program expansion across 1200+ shops, enhancing GT market branding
- Developed public relations plans for product launches and marketing initiatives, including celebrities, influencers, magazines, and UGC.
- Represented Butterfly at trade shows and events, including Mashion Bazaar, Hum Masala, Locate Bazaar, The Commons Karachi, and Habitt Pop-ups.
- Coordinated a school activation program across Karachi, Lahore, and Islamabad, reaching 30,000 girls aged 10-15 to enhance period education and management.
- Improved customer engagement through social media management and content creation
Senior Brand Officer
Peridot Products Pvt Ltd
2021.04 - 2022.11
- Analyzed segmentation and positioning, increasing campaign effectiveness
- Executed social media strategies for Kiwi, Glint, Inseguard, and Black Cat, boosting engagement and followers
- Managed content marketing, PR, and competitor analysis, improving brand visibility and media coverage
- Oversaw e-commerce sales and logistics, increasing online sales and reducing fulfillment time
- Conducted market visits, enhancing shelf space and product placement
- Managed budgets and reports, enhancing ROI
- Led new product developments, boosting market share
- Coordinated media mix for Kiwi, Glint, Inseguard, and Black Cat, improving effectiveness.
Digital Account Executive
Marksman Advertising Pvt Ltd
2020.02 - 2021.04
- Worked on launching campaigns to communicate new products for Chevron Lubricants
- Social Media Strategy for Freshly (Metro's brand) and Fast Cables
- To create and execute content and design strategies for effective campaign results
- To manage the team of creatives and designers to assure campaign's successful implementation
- Creation of social media reports for insights, engagement strategy, and paid advertising
Project Management Trainee And Digital Marketing Executive
Sharp Image
2019.08 - 2019.12
- Provide regular updates on project status to the Project Management (PM) department
- Ensure video quality and client deadlines are met by closely collaborating with illustrators and animators to adhere to project requirements
- Manage scriptwriters, storyboard artists, and voice-over artists simultaneously to optimize the completion of 2D/3D animation projects.
Creative Intern
Echo Digital Pvt Ltd
2019.05 - 2019.06
- Helped with the planning and execution of social media campaigns for occasions like Eid, Ramadan, Independence Day, and world cup to increase engagement and awareness for the Brands
- Copywriting for current trends and viral content for Ginsoy, Pakola, and Tux.
Education
Masters Of Advertising - Advertising
SZABIST
Karachi, Pakistan 2020.09 - 2022.09
Bachelors of Business Administrations (BBA) - Marketing
Institute of Business Management
Karachi 2015.09 - 2019.05
HSSC -
BIEK Commerce
2013.08 - 2015.04
BSEK Computer Science - undefined
C.A.A Model School 2
Skills
Brand Management
Trade marketing
Performance Marketing
E-Commerce Optimization
PR and Influencer Marketing
Accomplishments
- Sports Certificates
- Conferences voluntary certificates
- WOW Festival British Council Volunteer
- Karachi Literature Festival Event Volunteer
Languages
Urdu
Upper intermediate
B2
English
Advanced
C1
German (Beginner)
Beginner
A1
Interests
Sports
Music
Travelling
Foodie
Adventure
Gaming
Timeline
Assistant Brand Manager
Santex Products Pvt Ltd
2022.11 - Current
Senior Brand Officer
Peridot Products Pvt Ltd
2021.04 - 2022.11
Masters Of Advertising - Advertising
SZABIST
2020.09 - 2022.09
Digital Account Executive
Marksman Advertising Pvt Ltd
2020.02 - 2021.04
Project Management Trainee And Digital Marketing Executive
Sharp Image
2019.08 - 2019.12
Creative Intern
Echo Digital Pvt Ltd
2019.05 - 2019.06
Bachelors of Business Administrations (BBA) - Marketing
Institute of Business Management
2015.09 - 2019.05
HSSC -
BIEK Commerce
2013.08 - 2015.04
BSEK Computer Science - undefined
C.A.A Model School 2
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