Syed Bilal Ahmed
Milton Keynes
Summary
Results-driven SEO specialist with 6+ years of experience in technical and programmatic SEO for large-scale websites. Proven track record optimizing huge sites, conducting technical audits, and driving organic growth through innovative strategies. Adept at leading cross-functional teams, conducting in-depth technical SEO audits, and aligning SEO strategies with business goals to drive organic growth. Highly skilled in using industry-leading tools like Ahrefs, SEMrush, Screaming Frog, and Google Analytics to enhance search engine visibility and performance.
Overview
7
7
years of professional experience
Work History
SEO Specialist
Dunster House Ltd
10.2023 - Current
- Spearheaded the full website migration to a new CMS, optimising URL structures, site architecture, and on-page SEO elements, ensuring a seamless transition and maintaining organic performance
- Worked closely with engineering and design teams to implement scalable solutions, optimising site structure and crawl efficiency
- Increased PPC-driven revenue by 30% through well-optimized Shopping Ads and Google Merchant Center campaigns
- Increased organic traffic by 12% by implementing crawl budget optimisation and resolving critical technical issues on high-traffic pages
- Lowered average CPC by 20% through campaign restructuring and A/B ad testing
- Increased organic traffic by 28% and boosted high-volume search keywords by 17% through targeted eCommerce SEO strategies, keyword research, and Google Merchant Listing optimisation
- Collaborated with cross-functional teams to optimise website content, metadata, and structure, aligning SEO strategy with broader business objectives to improve search engine rankings and drive organic traffic
SEO Manager
RankUno Interactive Technologies
03.2021 - 08.2023
- Spearheaded programmatic SEO campaigns, successfully launching on large-scale projects
- Conducted split testing across high-traffic websites to optimise crawlability, user experience, and rankings
- Collaborated closely with the SEO team on various projects focused on both on-site and off-site optimisation strategies
- Managed the operational aspects of projects for esteemed clients such as GEP and Infosys, ensuring seamless execution and timely delivery of deliverables
- Spearheaded a comprehensive technical SEO audit for a Fortune 500 manufacturing client, resulting in a remarkable 20% increase in organic traffic and a 15% boost in conversions
- Implemented strategic site architecture improvements to enhance overall performance
- Drove a 30% surge in lead generation for a global technology consulting firm by optimising and structuring content for key service pages, enhancing page speed, and increasing social shares
- Established robust processes for generating insightful monthly SEO reports, facilitating data-driven optimisations that fueled a remarkable 22% year-over-year growth in organic traffic
- Managed end-to-end YouTube SEO activities, including keyword research, metadata optimisation, and engagement initiatives, which contributed to a notable 17% growth in views
Senior SEO Executive
Techmagnate
06.2020 - 03.2021
- Developed and executed impactful SEO strategies aimed at driving substantial increases in organic traffic
- Enabled push notifications, newsletters, and social media campaigns to augment online visibility and foster lead generation
- Achieved the #1 ranking for 10 high-traffic keywords, resulting in a notable 12% surge in organic traffic within a 6-month period
- This accomplishment was attained through meticulous keyword research and on-page optimisation efforts
- Utilised advanced tools such as Ahrefs and SEMrush to analyse search engine data, delivering data-driven recommendations on technical enhancements, content optimisation opportunities, and topic clustering
- Successfully reduced website bounce rate from 60% to 40% by conducting thorough user experience analytics and implementing tailored on-page optimisations to enhance user engagement
- Provided comprehensive weekly reports on organic performance to leadership, offering actionable insights derived from Google Analytics regarding website traffic, rankings, and the health of the lead conversion funnel
Digital Marketing Executive
SEOValley Solutions Pvt Ltd
05.2018 - 05.2020
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
- Optimized landing pages for improved conversion rates, utilizing A/B testing and user experience best practices.
- Analyzed web analytics data to identify trends, uncovering opportunities for growth and areas needing improvement.
Digital Marketing Executive
KonvertKlicks
03.2017 - 05.2018
- Mentored local personnel on best practices and protocols to maximize productivity.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Developed successful email marketing campaigns for enhanced customer engagement and retention.
- Supported new client acquisition with superior strategy and world-class presentations.
- Scaled digital marketing operations by creating and maintaining comprehensive documentation, process maps, and standardized procedures.
Education
MBA -
Barkatullah University
06-2019
Bachelor of Computer Applications -
Barkatullah University
07-2017
Skills
- Advanced SEO Strategy Development
- Programmatic SEO
- Technical SEO Audits & Implementation
- Cross-Functional Team Leadership
- Performance Evaluation & Reporting
- Budget Management & Forecasting
- API Integration for Data Analysis
- Site Architecture Planning
- Large-Scale Site Optimisation
- Schema Markup Implementation
- Split Testing and Experimentation
- KPI Tracking and Performance Measurement
- Link Building & Digital PR
- Content Marketing & SEO Integration
- Sales & Marketing Support
- P&L Accountability
- Multi-channel Management
- Marketing Strategy & Planning
- SEO reporting
- On-page optimization
- Technical SEO
- Website speed optimization
- E-commerce SEO
- SEO copywriting
- Content marketing
Additionalworkexperience
- Digital Marketing Specialist, SEOValley Solutions, 06/01/18, 05/31/20
- Digital Marketing Executive, Konvert Klicks Limited, 10/01/17, 06/30/18
Technicalskills
Analytics Tools
- Google Analytics, Adobe Analytics, Google Search Console, Looker Studio
Marketing Tools
- SEMRush, AHREFs, Moz, Screaming Frog, Rank Tracker, Sitebulb, OnCrawl, SE Ranking, BrightEdge, Crazyegg, Microsoft Clarity, Hotjar, One Signal, Mail Chimp, Benchmark
Coding and Programming
- Python for SEO automation tasks, SQL for data analysis and reporting, Proficiency in GA4, GTM, JavaScript, API utilisation for extracting and analysing data
CMS Familiarity
- WordPress, Shopify, Drupal, Hubspot and Joomla
AI Tools
- ChatGPT, Gemini and Claude AI
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeContract WorkGig WorkWork Location
On-SiteRemoteHybridImportant To Me
Career advancementWork-life balanceCompany CulturePersonal development programsTeam Building / Company RetreatsTimeline
SEO Specialist
Dunster House Ltd
10.2023 - Current
SEO Manager
RankUno Interactive Technologies
03.2021 - 08.2023
Senior SEO Executive
Techmagnate
06.2020 - 03.2021
Digital Marketing Executive
SEOValley Solutions Pvt Ltd
05.2018 - 05.2020
Digital Marketing Executive
KonvertKlicks
03.2017 - 05.2018
MBA -
Barkatullah University
Bachelor of Computer Applications -
Barkatullah University
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