Syed Bilal Ahmed

At UK Addiction Treatment Centres (UKAT), I lead the overarching organic growth and search strategy across a national network of CQC-regulated rehabilitation clinics, ensuring our digital presence reflects the scale, credibility and clinical excellence of the organisation. Operating within a highly sensitive and regulated healthcare space, I align SEO, content and analytics strategy with wider commercial and patient acquisition objectives, driving sustainable growth while maintaining strict compliance and ethical standards.

I provide strategic oversight across technical SEO, site architecture, performance optimisation and multi-site governance, ensuring consistency and scalability across all UKAT brands and treatment centres. I oversee advanced analytics ecosystems, including GA4, Google Search Console and enterprise reporting frameworks, establishing clear KPIs, conversion modelling and executive dashboards that inform board-level decision-making. Through data intelligence and market insight, I shape long-term organic roadmaps that increase visibility for high-intent addiction and mental health search terms, strengthening UKAT’s authority within the UK healthcare landscape.

Beyond performance, I lead brand search presence and digital reputation management, including structured data implementation, Knowledge Panel optimisation and authoritative content development aligned with E-E-A-T principles. Working cross-functionally with clinical, compliance, content and development teams, I ensure our digital platforms not only perform commercially but also provide trusted, accessible and life-changing information to individuals and families seeking recovery support. My focus is on building resilient organic growth frameworks that position UKAT as a leading voice in addiction treatment across the UK.

At Honcho, I worked as an SEO Manager, leading organic search strategy across a diverse portfolio of clients spanning ecommerce, automotive, SaaS and B2B industries. I managed multiple projects simultaneously, taking responsibility for performance delivery, client communication and long-term growth planning. Acting as the primary point of contact for key accounts, I translated commercial objectives into scalable SEO strategies designed to drive visibility, traffic and revenue growth.

My role covered the full SEO spectrum — from technical audits and platform migrations to on-page optimisation and content strategy. I worked closely with developers to implement technical improvements, including site architecture enhancements, crawl optimisation, Core Web Vitals improvements and HTML/CSS refinements across various CMS platforms. I supported both established brands with significant digital footprints and emerging start-ups launching new platforms, ensuring strong foundations for sustainable organic growth.

I also led performance reporting and analytics management, building bespoke dashboards in Looker Studio and delivering executive-level presentations using GA4 and other data platforms. By turning complex performance metrics into clear strategic insights, I enabled clients to make informed marketing decisions. My approach combined technical depth, strategic thinking and proactive client leadership to consistently improve search performance across competitive markets.

At Dunster House, I am responsible for overseeing the development and implementation of various SEO strategies to improve product discoverability, traffic, and conversions across marketplaces.

I manage all on-page, link-building, and Technical SEO activities comprehensively. This includes implementing title tags, meta descriptions, alt text, and structured data on the website. Additionally, I incorporate schema code and utilise AI automation to enhance SEO efforts.

I conduct research to identify high-volume, low-competition keywords and map URLs to create optimised content around high-priority targets. I also handle presenting reports to stakeholders and strategising the plan forward based on insightful performance data.

Moreover, I provide YouTube video strategy and content, ensuring optimisation of titles, descriptions, tags, transcripts, and thumbnails. Additionally, I handle e-commerce SEO for Amazon, eBay, and other platforms, including product updates, content writing and optimisation, monitoring performance, and conducting keyword research. I also focus on A+ content, images, and more to maximise visibility and conversions.

• Spearheaded programmatic SEO campaigns, successfully launching on large-scale projects
• Conducted split testing across high-traffic websites to optimise crawlability, user experience, and rankings
• Collaborated closely with the SEO team on various projects focused on both on-site and off-site optimisation strategies
• Managed the operational aspects of projects for esteemed clients such as GEP and Infosys, ensuring seamless execution and timely delivery of deliverables
• Spearheaded a comprehensive technical SEO audit for a Fortune 500 manufacturing client, resulting in a remarkable 20% increase in organic traffic and a 15% boost in conversions
• Implemented strategic site architecture improvements to enhance overall performance
• Drove a 30% surge in lead generation for a global technology consulting firm by optimising and structuring content for key service pages, enhancing page speed, and increasing social shares
• Established robust processes for generating insightful monthly SEO reports, facilitating data-driven optimisations that fueled a remarkable 22% year-over-year growth in organic traffic
• Managed end-to-end YouTube SEO activities, including keyword research, metadata optimisation, and engagement initiatives, which contributed to a notable 17% growth in views

• Developed and executed impactful SEO strategies aimed at driving substantial increases in organic traffic
• Enabled push notifications, newsletters, and social media campaigns to augment online visibility and foster lead generation
• Achieved the #1 ranking for 10 high-traffic keywords, resulting in a notable 12% surge in organic traffic within a 6-month period
• This accomplishment was attained through meticulous keyword research and on-page optimisation efforts
• Utilised advanced tools such as Ahrefs and SEMrush to analyse search engine data, delivering data-driven recommendations on technical enhancements, content optimisation opportunities, and topic clustering
• Successfully reduced website bounce rate from 60% to 40% by conducting thorough user experience analytics and implementing tailored on-page optimisations to enhance user engagement
• Provided comprehensive weekly reports on organic performance to leadership, offering actionable insights derived from Google Analytics regarding website traffic, rankings, and the health of the lead conversion funnel

• Planned and executed web, SEO, database marketing and social media advertising campaigns.
• Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
• Optimized landing pages for improved conversion rates, utilizing A/B testing and user experience best practices.
• Analyzed web analytics data to identify trends, uncovering opportunities for growth and areas needing improvement.

• Mentored local personnel on best practices and protocols to maximize productivity.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Developed successful email marketing campaigns for enhanced customer engagement and retention.
• Supported new client acquisition with superior strategy and world-class presentations.
• Scaled digital marketing operations by creating and maintaining comprehensive documentation, process maps, and standardized procedures.