I design for the real world where trust is earned, empathy is practised, and impact is felt, not just measured. Transitioning from designer to strategist, I bring a maker's mindset to complex, future-facing challenges. I design strategies, experiences, and systems of change. With a blend of visual thinking and foresight, I turn cultural signals into insight and insight into action. My practice is grounded in research, shaped by a service-first approach, and guided by the belief that meaningful innovation begins with listening and lasts through trust.
(Master's Dissertation)
(Live Brief – Confidential Global Sportswear Client)
(Hometown)