Svitlana PETRENKO
Richmond,Surrey
Summary
Creative and detail-oriented marketing professional with 14 years of experience in biotech, specialising in campaign execution, print production, and email automation. Innovative in developing targeted content and improving processes, with a strong ability to coordinate cross-functional teams and deliver high-quality, compliant marketing assets that drive engagement and growth.
Overview
14
14
years of professional experience
5
5
years of post-secondary education
Work history
Marketing campaign specialist
Thermo Fisher Scientific
London
12.2022 - Current
- Planned and delivered multi-channel marketing campaigns supporting Regional Market Development Managers across EMEA.
- Coordinated campaign execution with internal teams and external vendors, ensuring on-time delivery.
- Ensured brand and legal compliance by managing approval processes with global teams.
- Managed procurement of media, print assets, and promotional materials
- Created detailed post-campaigns reports
- Selected appropriate media channels for each campaign, optimising reach and exposure.
- Tracked key metrics regularly to evaluate campaign performance.
- Optimised content, messaging, visuals, and customer journey flow to enhance campaign quality.
Marketing coordinator
PeproTech
London, City of London
10.2011 - 12.2022
- Managed print production of high-quality marketing materials
- Oversaw procurement, storage, mailing and delivery logistics for printed assets and company stationery
- Selected and managed print suppliers, securing competitive quotes while maintaining quality standards
- Coordinated production of branded promotional items, reinforcing strong brand representation
- Designed and executed targeted email campaigns via Dotdigital and Salesforce
- Utilised Dotdigital Easy Editor to build email campaigns and analysed performance through SF Lightning reports
Education
Course - Adobe InDesign: Beginners
London College of Communication
London 03.2019 - 03.2019
Course - Email Marketing: Strategy and Tactics
The Institute of Direct and Digital Marketing
London 05.2018 - 05.2018
Course - Clinical Laboratory Diagnostic
Zaporozsky University for Advanced studies, Medical Science
Ukraine 04.1994 - 05.1994
B.Sc. (Honours) Botany - Botany
Dnepropetrovesk State University
Ukraine 09.1988 - 06.1993
Skills
- Multi-channel campaign execution (digital, print, B2B, events)
- Email marketing & automation (Dotdigital, Salesforce, Pardot)
- CRM reporting & analytics (Salesforce Lightning, Power BI)
- KPI tracking, customer journey mapping & segmentation
- Regional/global project coordination (Adobe Workfront)
- Print production (brochures, booklets, posters, catalogues)
Marketing Campaigns & Operations
Print & Promotional Management
- Vendor selection and negotiation, procurement and quotes
- Promotional merchandise coordination
- Collateral inventory & distribution
- Scientific content creation (bioscience)
- Brand compliance and approvals
- Cross-team communication (global and regional)
Content & Brand Management
Timeline
Marketing campaign specialist
Thermo Fisher Scientific
12.2022 - Current
Course - Adobe InDesign: Beginners
London College of Communication
03.2019 - 03.2019
Course - Email Marketing: Strategy and Tactics
The Institute of Direct and Digital Marketing
05.2018 - 05.2018
Marketing coordinator
PeproTech
10.2011 - 12.2022
Course - Clinical Laboratory Diagnostic
Zaporozsky University for Advanced studies, Medical Science
04.1994 - 05.1994
B.Sc. (Honours) Botany - Botany
Dnepropetrovesk State University
09.1988 - 06.1993