Suzen Pope

Vail Williams is a national property adviser with eleven offices based throughout the North, Midlands and South of England.

• Created external email campaigns, provided statistics and recommendations for future campaigns.
• Analyzed data and produced reports for stakeholders.
• Recorded and created property particulars for advertisement.
• Leveraged SEO best practices to optimize website content, resulting in increased organic traffic and rise in keyword rankings.
• Created targeted paid LinkedIn campaigns for stakeholders and providing analysis for ROI.
• Utilized search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing to fulfill comprehensive client marketing needs.
• Increased brand awareness by developing and implementing innovative marketing campaigns.
• Planned and executed events and marketing programs to increase qualified leads.
• Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.

DHL a German logistics company with offices based in Bracknell, Berkshire. My role was to assist in developing a ongoing project to relaunch DHL's new and improved website with over 150 countries worldwide.

• Executed digital communications briefs across multiple digital channels, achieving consistent branding and messaging.
• Worked closely across departments to implement latest findings from data and analytics.
• Reviewed and edited content, maintaining correct grammar and adherence to company brand guidelines.
• Edited the back end of each countries landing page, agent page.
• Collaborated with colleagues to meet deadlines on time.

Royal Talens, is a Dutch manufacturer and distributor of fine artist materials that exports from distribution centres in Apeldoorn (NL), Northampton (USA), Barcelona (ES) and Dulliken (Switzerland) with affiliate companies in The Netherlands, Belgium, France, Germany, Spain, Poland, Switzerland, United Kingdom, North America, China and Japan.

• Designed copy and assets for advertisements for magazines The Artist, and Artists & Illustrators.
• Increased brand awareness by developing and implementing innovative marketing campaigns.
• Developing key promotions and products for Cass Arts, Jacksons and WHSmith online and in-store as well as small businesses.
• Marketed Royal Talens brands at trade exhibitions such as Creative World/Paper World (Germany), The London Stationery Show.
• Planned and executed events and marketing programs to increase qualified leads.
• Communicated and directed a team of territorial managers for the UK & Ireland regarding key data information and marketing of new products, advertisements, workshops and televised program.
• Managed territory managers with one on ones and Friday catch-up's to discuss industry news and current affairs.
• Delivered and designed quarterly POS collateral for B2B and B2C.
• Organized quotations with third party printers suppliers.
• Strategized yearly marketing campaigns for Royal Talens brands - Rembrandt, Van Gogh, Cobra, Ecoline, Talens Art Creation, and Sakura (Royal Talens parent company) and Pantone.
• Established budgets for programme activities and controlled expenditure to meet targets.
• Developed product copy for Hochanda/The Craft Store television program.
• Oversaw development and execution of multi-channel marketing campaigns to drive growth.
• Created a monthly content calender for social media platforms i.e Facebook, Instagram, TIKTOK.
• Established content briefs for existing products and NPD for brand ambassadors, content creators.
• Generated ideas and concepts for paid ad content, monitoring spend against performance for continued profit improvements.
• Negotiated contracts with influencers, and ambassadors, resulting in mutually favorable partnerships and increased growth.
• Organized organic content to be used as digital assets for the monthly content calender.
• Initiated quarterly email campaigns using Mailchimp.
• Proposed Black Friday strategy to increase sales.
• Developed Royal Talens key product assets with WHSmith Online Brand Shop.
• Increased sales as of Oct/2021 by 11% against the same month 2020 and 13% against September 2021.