Summary
Overview
Work history
Education
Skills
Timeline
Generic

Suzanne McHattie

Edinburgh,Midlothian

Summary

Passionate about driving engagement through insight, innovation and behavioural science.

Committed to breaking through the pensions engagement challenge, cutting through the jargon to deliver engaging pensions content and collateral.

A digital first approach with the customer at the heart.


Leading groundbreaking and award winning engagement and financial education strategies.

Skilled in winning and retaining business through a shared vision and customer centric campaigns.

Experienced leader of high performing teams.

Results-driven, collaborative professional with experience building and delivering integrated B2C and B2B marketing programmes, new products and services and omni-channel campaigns.


A creative, flexible change-agent skilled at quickly fitting into or building teams and developing strategic solutions.

Overview

23
23
years of professional experience
4
4
years of post-secondary education

Work history

Head of Workplace and Customer Communications

Aegon UK
Edinburgh, Lothian
04.2021 - Current

Leading and Delivering Workplace and Customer engagement journeys and events.
Brand and strategic positioning of the Aegon Master Trust proposition.


Preparing and delivering pitch content alongside the Distribution and Sales teams.


Core strengths:

-driving engagement through education, guidance and advice.

- Great Stakeholder skills working with both senior leaders and peers.

- Strong communicator and commercially-minded.

- Strong Project Management skills - experience of leading large scale projects that involve Stakeholders across the business.

- Financial experience - responsible for small and large scale budgets where the activity planned ensures return on investment.

- line management, leadership and coaching

- Strategically minded - planned, researched and ddelivered campaigns accross the full marketing mix

- Target driven and enjoy a fast-paced environment.

Marketing Communications manager

Aegon UK
Edinburgh
08.2017 - 04.2021

Leading the customer communications for a strategic change programme.
Developing customer centric communications to support complex migration programme.

Leading a high performing team to go above and beyond.

Marketing Strategy and Promotions manager

Standard Life
Edinburgh
01.2015 - 06.2017

Responsible for helping to create and deliver all aspects of UK marketing strategy, with a focus on the UK business' direct consumer channels.

PR and ATL focussed with a real customer in mind attitude.
Working in a dynamic retail trading environment that allows for delivery in an "always- on" environment, raising the profile of the brand through delivery of trigger-based, targeted messages to our customers.


Taking ownership of how we activate our diverse customers at key stages of their lives, whether they're just getting started; saving for a short or long term goal; or moving into or enjoying retirement.


Career highlight - Delivery of hugely successful brand campaign to launch pensions freedom regulations.

Marketing Communications

Standard Life
Edinburgh
06.2013 - 01.2015

Retail Marketing Manager

Lloyds Banking Group
Edinburgh
05.2010 - 11.2013

Design, develop and deliver LTSB and BoS retail and merrchandising campaigns and plans
Develop and deliver effective, timely and cost effective in-store campaigns and internal communications
Seek and develop new opportunities and make recommendations for in-branch communications
Develop and maintain internal (Network, Above-the-Line campaign team and Campaign Management team) and external (agencies) stakeholder relationships
Manage, maintain and report on project budgets , proposing solutions where required
Measure effectiveness of communications through feedback and business performance measures

Proposition Development consultant

Lloyds Banking Group
Edinburgh
01.2010 - 11.2010

Marketing Executive

HBOS
Edinburgh
05.2001 - 09.2010

Education

London Chamber of Commerce and Industry - Marketing Advertising and PR

Aberdeen College
Aberdeen, Aberdeen City
09.1998 - 05.1999

Bachelor of Arts - Public Policy and Management

Robert Gordon University
Aberdeen
09.1993 - 05.1997

Skills

  • Driving engagement through education, guidance and advice
  • Great Stakeholder skills working with both senior leaders and peers
  • Strong communicator and commercially-minded
  • Strong Project Management skills - experience of leading large scale projects that involve Stakeholders across the business
  • Financial experience - responsible for small and large scale budgets where the activity planned ensures return on investment
  • Line management, leadership and coaching
  • Strategic thinker
  • Pitch and presentation expert
  • Campaign development and delivery experience
  • Digital innovation delivery and take to market
  • Leadership capability
  • Market research expertise
  • Flexible and Adaptable
  • Decision-Making
  • Planning and Coordination
  • Attention to Detail
  • Analytical and Critical Thinking
  • Excellent Communication
  • Teamwork and Collaboration
  • Active Listening

Timeline

Head of Workplace and Customer Communications

Aegon UK
04.2021 - Current

Marketing Communications manager

Aegon UK
08.2017 - 04.2021

Marketing Strategy and Promotions manager

Standard Life
01.2015 - 06.2017

Marketing Communications

Standard Life
06.2013 - 01.2015

Retail Marketing Manager

Lloyds Banking Group
05.2010 - 11.2013

Proposition Development consultant

Lloyds Banking Group
01.2010 - 11.2010

Marketing Executive

HBOS
05.2001 - 09.2010

London Chamber of Commerce and Industry - Marketing Advertising and PR

Aberdeen College
09.1998 - 05.1999

Bachelor of Arts - Public Policy and Management

Robert Gordon University
09.1993 - 05.1997
Suzanne McHattie