Suzanne Ghadban
Summary
A high performing Sales Specialist and Top 10% regional performer with a proven track record of exceeding revenue targets by 120%. I thrive in fast-paced, high volume environments where I can apply a consultative approach to outbound prospecting and deal qualification. While my background is in Law and Business, my core strength lies in competitive drive and the ability to open doors in complex markets, using my native fluency in Arabic and English. Known for a disciplined, results-oriented nature, I am eager to transition my record of commercial success into a B2B SDR role focused on pipeline growth.
Overview
8
8
years of professional experience
Work history
Senior Sales Guide
EE Limited
London, ENG
2022.02 - 2026.03
- Consistently recognised as a "Top Shooter" (Top 10% of district staff) for sales performance, exceeding high-value KPIs and revenue targets by an average of 120% per quarter.
- Proactively drove pipeline growth by identifying upsell opportunities and conducting targeted outreach to existing account holders, contributing to a 10% year-over-year increase in attachment rates.
- Dedicated 8 months to the ‘Upgrades and Retentions’ outbound desk, managing a high-volume pipeline of warm leads.
- Entrusted by Area Management to travel to 4 regional store locations to train and mentor over 30 staff members, focusing on operational excellence and sales psychology to boost team conversion rates.
- Collaborated with management to develop annual sales plans and analysed customer journey hurdles, streamlining the contract process to reduce transaction times by 15% and drive a 10% year-over-year increase in accessory and insurance attachment rates.
- Managed shop floor operations in high-traffic environments (500+ weekly footfall), ensuring brand standards were optimised and successfully retaining customers attempting to cancel contracts.
Store Supervisor
TK Maxx
London, ENG
2019.09 - 2022.01
- Analysed hourly footfall data to strategically reallocate staff, reducing checkout queue times by 30% and increasing transaction turnover by 15% during weekend peaks.
- Supervised and coordinated a floor team of 20+ associates during high-pressure seasonal periods (Christmas/Clearance), overseeing daily takings in excess of £40,000.
- Organised and executed store-wide charity initiatives (e.g., Comic Relief), motivating the team to raise over £3,500 in donations- exceeding the store's fundraising target by 20%.
- Drove team performance on key metrics, achieving a 10% year-on-year increase in TJX Rewards/Treasure card sign-ups through consistent coaching and till-point training.
- Enforced strict security tagging protocols and fitting room management, contributing to a 5% reduction in store shrinkage (stock loss) over a 12-month period.
Paralegal
Chan Neils Solicitors
London, ENG
2018.07 - 2019.08
- Provided comprehensive support to Senior Partners on a caseload of 50+ active files, assisting with the lifecycle of litigation and ensuring strict compliance with court deadlines.
- Drafted, proofread, and edited over 100+ legal documents (including witness statements, claim forms, and correspondence) with a 100% accuracy rate, eliminating administrative bottlenecks.
- Managed the meticulous preparation and indexing of trial bundles comprising 500+ pages, ensuring all evidence was collated and formatted correctly for court submission.
- Acted as the primary point of contact for 3-5 clients weekly, handling sensitive enquiries with professional etiquette and maintaining strict confidentiality regarding high-value settlements.
- Reorganised the firm's physical and digital filing systems, reducing document retrieval time and ensuring seamless access to case history for the legal team.
- Independently redesigned the firm’s internal service workflow, implemented a new standardised process for office amenities that successfully reduced downtime and established a protocol that has been maintained by the firm for over 5 years.
Education
LLB - Law
University of York
BTEC Extended Diploma - Law and Business
Uxbridge College
Skills
- Pipeline Generation: Lead Qualification, Warm Outreach, Account Expansion, CRM Management
- Commercial Messaging: Consultative Pitching, Value Positioning, Strategic Discovery, Active Listening
- Objection Handling: High-Retention Negotiation (U&R), Conflict Resolution, Contract Renewals, Resilience
- Strategy & Operations: Staff Mentoring, Workflow Optimisation, Revenue Forecasting, Data Hygiene
- Revenue Growth: Analysing customer journey hurdles to improve efficiency in transactions
- Bilingual Negotiations: Navigating different cultural business etiquettes to build trust
Languages
English, Arabic
Native
Additional Information
3 years training in weekly Badminton Club
Timeline
Senior Sales Guide
EE Limited
2022.02 - 2026.03
Store Supervisor
TK Maxx
2019.09 - 2022.01
Paralegal
Chan Neils Solicitors
2018.07 - 2019.08
LLB - Law
University of York
BTEC Extended Diploma - Law and Business
Uxbridge College