Suzanne Christine Richards
Sawley,Long Eaton
Summary
Ambitious professional with keen ability to inspire teams and drive sales growth. Possesses strong leadership and communication skills, along with deep understanding of customer needs. Committed to delivering significant revenue increases and fostering long-lasting client relationships.
Overview
10
10
years of professional experience
Work history
Assistant Groups Conference & Events Sales Manager
Hilton at St George's Park Hotel
Burton-on-Trent, Staffordshire
01.2023 - Current
- Manage key accounts, mainly with FA resulting in consistent revenue generation.
- Developed on my relationship with FA to ensure we can deliver their successful event.
- Cultivated strong relationships with suppliers, internal and external to ensure smooth operations.
- I have been responsible for training my team on our billing best practices ensuring that all of our invoices/accounts are up to date and accurate.
- Guided team members on best practices in upselling and cross-selling techniques.
- Streamlined sales processes and looked at ways we could improve my teams workload to enhance team productivity. I headed up my project to get team laptops and also introduced Working From Home which we have implemented from August 2025.
- Minimised late payments by establishing effective billing systems and ensuring this is passed down to my team and new starters moving forward.
- Prepared invoices accurately, reducing billing discrepancies significantly and also coordinating with other departments to ensure all billing data is correct.
- Responded promptly to customer queries, ensuring resolution whilst upholding satisfaction levels.
- Maintained an extensive knowledge of all products offered, assisting in informative customer interaction.
- Achieved and exceeded all of my sales targets by working closely with my clients.
- Built a close relationship with my client, FA, working closely with them to deliver a range of courses, meetings and England Camps while onsite.
- I manage a team of 14 people, making their monthly rotas, looking at holiday requests and also ensuring they have everything they need to be able to do their job effectively.
Senior FA Sales Executive
Hilton at St Georges Park Hotel
Burton-on-Trent, Staffordshire
03.2015 - 12.2022
- Supervised my team to ensure they are actively converting enquiries to confirmed business.
- Looked at opportunities to develop my team where it would help them to meet targets and maximise on revenue.
- I was responsible for coordinating enquiries on behalf of FA ensuring that all of their planning was completed effectively and their events ran smoothly.
- Built strong relationships with FA which helped to fully understand their needs to ensure their event was successful.
- Gained more knowledge about individual reservations and completing invoices for our clients.
- Managed over 50 clients while working with FA that expanded overt to their partners and other FA bodies like UEFA & FIFA
Education
GCSEs - Music, English Literature, English Language, Design Technology, German, Religious Education
The Long Eaton School
Long Eaton, NottinghamFoundation Degree - Tourism Management
Nottingham Trent University
NottinghamBA Hons Degree - Tourism Management
nottingha
Skills
- Direct sales techniques
- Assertive leadership
- Product knowledge
- Client relationship building
- Communication proficiency
- Target achievement focus
- Financial budgeting
Personal Information
Date of birth: 06/24/86
Languages
English
Intermediate
Affiliations
In my spare time i enjoy reading, travelling/experiencing new places and spending time with my family
References
References available upon request.
Timeline
Assistant Groups Conference & Events Sales Manager
Hilton at St George's Park Hotel
01.2023 - Current
Senior FA Sales Executive
Hilton at St Georges Park Hotel
03.2015 - 12.2022
GCSEs - Music, English Literature, English Language, Design Technology, German, Religious Education
The Long Eaton School
Foundation Degree - Tourism Management
Nottingham Trent University
BA Hons Degree - Tourism Management
nottingha
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