Sushant Kumar

Client: Rexel Group UK

• Partnered with client teams to design B2B loyalty program, strengthening brand loyalty and enhancing customer retention.
• Delivered actionable insights through Power BI, identifying growth opportunities aligned with strategic objectives.
• Simplified complex data insights using advanced data modelling, making them accessible to non-technical stakeholders.
• Developed predictive models that informed high-ROI marketing campaigns using statistical methodologies.
• Streamlined sales strategies to maximize customer acquisition, engagement, and retention.
• Led team of two, leveraging motivational strategies that consistently exceeded sales targets.
• Analyzed sales patterns to optimize performance, contributing to 25% increase in annual revenue through targeted loyalty campaign.

Client: Denmans UK

• Increased sales with revamped incentive program designed for Denmans customers.
• Collaborated with marketing teams to enhance promotional, incentive, and sales initiatives, improving program efficiency.
• Improved data accuracy by optimizing SQL queries and generating verification reports.
• Managed and updated client database, promptly addressing critical issues like credit rejections and duplicate accounts.
• Adapted strategies based on data and feedback to meet changing client needs.
• Mentored two junior analysts in data profiling and modelling techniques, supporting team growth.
• Contributed to 40% revenue increase through optimized incentive scheme.

Client: Danone UK

• Improved employee retention with customized recognition, bonus, and wellness programs.
• Enhanced team performance through targeted incentive and development initiatives.

Client: Weber UK

• Boosted customer retention through personalized promotion campaigns and loyalty program.
• Elevated customer satisfaction and loyalty with tailored retention strategies.
• Optimized paid advertising effectiveness through data-driven analysis and strategic adjustments.
• Secured data integrity by designing and implementing comprehensive backup and recovery protocols.
• Applied statistical and data-mining techniques for in-depth statistical analysis, aiding in strategic decision-making.
• 15% increase in annual revenue through targeted loyalty campaign.

• Carried out primary and secondary market research to improve service offering and tailor product promotion to suit customer needs.
• Experienced in handling structured, unstructured and semi-structured data and creating visually attractive reports using Tableau, and Python
• Analysed Google analytics data to generate insights
• Managed development and launch of new e-commerce website and mobile application.
• Managed team of 3-4 people to improve marketing activities and increase company's market share in digital space.
• Analysed current marketing data to prepare successful marketing strategies.
• Maintained up-to-date knowledge of industry trends, consumer behaviour and competitor activity to develop effective sales initiatives.
• Communicated and reported on efficacy of product promotion and marketing for future progress and service improvements.
• Highly experienced in exploratory data analysis, interpretation and story telling.
• Achieved 700% increase in sales revenue within 12 months.

• Won bids worth more than £30 million in year for company.
• Devised client relations strategies to engage with and influence customers in support of accomplishing business objectives and boosting revenues.
• Supervised and managed team of 6-8 people to prepare, BOQ's, network design, marketing Strategies and other operational requirements for clients.
• Realized greater team efficiency and effectiveness by creating award-winning programmes, strategies, and sales tools from concept to completion.
• Monitored campaign success, adapting strategy as needed to ensure business benefits were consistently delivered on time and to budget.
• Optimised profitability to meet marketing objectives and drive product line growth from concept through product life cycles.
• Supported development and implementation of cohesive
  marketing strategy, identifying macro trends, complex
  challenges and opportunities for FiberHome to drive sales.
• Conducted market research to rationalise category and
  segment opportunities.

• Reduced operational costs by approximately 10% per year by improving production management and supply chain management costs.
• Analyzed, created, and implemented new standards and processes within Production Department to streamline operations and promote consistency.
• Comprehensively assessed demand parameters to locate & resolve supply flow restrictions and refined operations to maximize product availability.
• Managed projects in collaboration with customer service, planning, finance, and corporate personnel.
• Analyzed project data to identify shortcomings and give key insights to production team for improving productivity.
• Increased production rate by using excellent time management and leadership skills throughout all tasks.