Susan Murray-Weaver
Wirral
Summary
Dynamic professional with expertise in lead generation strategy and business growth, specialising in permission marketing and customer acquisition. Proven track record in internet marketing and client management, with a strong focus on social media strategy implementation. Demonstrates exceptional time management efficiency and customer insight, coupled with influential communication skills. Adept at budgeting and forecasting, customer relationship management, and fundraising successes through strategic event organisation. Committed to leveraging skills for continued professional development and impactful contributions to organisational success.
Overview
26
26
years of professional experience
1
1
Certification
Work history
Client Services Director
enjoy! Marketing Ltd
Warrington, Cheshire
02.2009 - 01.2026
- Enhanced lead generation marketing by partnering with brands and organisations.
- Developed social branding strategies for improved brand recognition.
- Leveraged outbound direct response marketing to increase audience reach.
- Applied web-centric inbound marketing for effective customer acquisition.
- Prioritised return on investment in all marketing activities.
- Offered strategic marketing consultancy to address unique business challenges.
- Supplied comprehensive agency services tailored to client requirements.
- Crafted memorable marketing experiences that resonated with clients.
- Built long-term relationships with key stakeholders for sustained growth of the company.
- Handled negotiations with outside vendors and service agencies to meet group needs.
- Organised financial and operational data to help with yearly budgeting and planning.
- Planned revenue generation strategies designed for growth.
Group Sales and Marketing Manager
Hearts Health Club
08.2004 - 02.2009
- Largest ladies only health club in the North West with membership in excess of 4500, operating over two sites awarded Health Club of the Year 2005 & 2006.
- Www.heartsclub.co.uk
- Trained sales staff, leading to improved selling techniques and customer service skills.
- Attended international trade shows, broadening network and industry knowledge.
- Set ambitious sales targets to motivate team members.
- Followed up on sales leads by introducing new CRM software, increasing lead conversion.
National Contracts Manager
enjoy! Sales Ltd
10.2002 - 11.2003
- A sister company of Enjoy! Marketing Ltd, specialising in sales training, contract managing and taking
- Executed high-value deals negotiating favourable terms for the organisation successfully.
- Maintained good rapport with suppliers fostering long-term partnerships that benefited the business.
- Proposed innovative business solutions to preserve and expand business opportunities.
- Managed resources to yield high Return On Investment (ROI), raising cost-effectiveness.
Regional Sales Manager
LA Fitness PLC
07.2001 - 10.2002
- Leading national chain of mixed health clubs.
- Www.lafitness.co.uk
- Developed competitive pricing strategies for increased market share.
- Boosted brand visibility by planning and executing regional sales strategies.
Group Sales & Marketing Manager
Trainstation Health Clubs
, Cheshire
08.2000 - 07.2001
- Former chain of mixed health clubs based in the North West, with membership over 8500, now owned by LA Fitness.
- Managed and motivated sales team for enhanced performance.
- Created compelling sales pitches to attract potential customers.
- Negotiated contracts with suppliers and vendors, securing beneficial terms for company.
- Maximised membership sales by maintaining first-class professional relationships with key clients and stakeholders.
- Attended networking events to secure partnerships and grow professional networks.
- Established affiliate marketing initiatives to access new audiences, bringing in additional product sales.
Education
BSc Degree - Biology and Sports Science
University of Chester
Chester, EnglandA Level passes - Biology, Chemistry, Physics, Mathematics and General Studies
Weatherhead High School
WirralSkills
- Lead Generation Strategy
- Business Growth
- Permission Marketing
- Customer Acquisition
- Internet Marketing
- Client Management
- Social media strategy implementation
- Time management efficiency
- Customer insight
- Influential communication
- Budgeting and forecasting
- Customer relationship management
- Fund raising successes
- Fund raising strategies
- Fundraising event organisation
Certification
- Sales training, train the trainer 2004
- CIM project management course 2011
- Attend weekly webinars/ training with industry specific organisations Current
- DMHQ digital qualification
- PR qualification via Meltwater
REFERENCES
UPON REQUEST
Accomplishments
- 294% Increase in online enquiry conversion, surpassing all targets and budgeted revenue/ sales for a leading national holiday home company in the UK, this following a 5 year stagnant period for the company not achieving financial growth.
- 3471% ROI achieved for UK's most successful FCA.
- 2470% ROI for national SPA chain, this e-campaign achieved viral status – it was taken down early due to all financial expectations exceeded.
- 140% lead growth for a leading national health club chain.
AND FINALLY
Competitive sports person who thrives under pressure and a challenge.
Affiliations
- Competiive tennis player, playing in 2 leagues. Open water swimming. Theatre and family time.
References
References available upon request.
Timeline
Client Services Director
enjoy! Marketing Ltd
02.2009 - 01.2026
Group Sales and Marketing Manager
Hearts Health Club
08.2004 - 02.2009
National Contracts Manager
enjoy! Sales Ltd
10.2002 - 11.2003
Regional Sales Manager
LA Fitness PLC
07.2001 - 10.2002
Group Sales & Marketing Manager
Trainstation Health Clubs
08.2000 - 07.2001
BSc Degree - Biology and Sports Science
University of Chester
A Level passes - Biology, Chemistry, Physics, Mathematics and General Studies
Weatherhead High School