Suraya Dereige
London
Summary
Brand marketer with 5 years of experience in influencer marketing and social media management. Well-versed in agency management, contract negotiations, and content creation. Proven ability to develop and implement effective social strategies, coordinate creative shoots, build partnerships and deliver integrated campaigns that help grow brand awareness and customer engagement.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
Work history
Brand & Engagement Marketing Executive
THE OUT + Pivotal (by Jaguar Land Rover)
London, United Kingdom
07.2023 - Current
- Developed and implemented influencer marketing strategies to ensure alignment between talent and brand identity
- Oversaw a seamless transition from agency to in-house influencer management, enhancing operational efficiency
- Strengthened brand positioning through strategic partnerships with existing community members, allowing us to enter the event space and take our brand activity into the real world
- Directed brand campaigns and photoshoots in collaboration with regular creator partners and production agencies to generate high-quality content
- Social account management and community engagement. growing THE OUT’s following by 67.1% and boost post impressions from 188,427 to 1,005,758 in 2025. Grew Pivotal’s by 88.9% and taking impressions from 13,966 to 260,482 in 2025. Boosted THE OUT’s organic social quotes from 99 to 888 within two years
Social Media Marketing Executive
Duty Refunds
London, United Kingdom
02.2023 - 06.2023
- Developed influencer strategy and oversaw influencer initiatives that increased sales by 50%
- Managed social media accounts on Instagram, TikTok, Pinterest, and YouTube with a total of at least 12 posts per week
- Captured and edited content for our own channels
- Created graphics for retention emails and B2B platforms like LinkedIn and Google Ads
Social Media Manager
DADA Gallery and Magazine
London, United Kingdom
10.2022 - 12.2022
- Oversaw management of two company Instagram pages
- Directed copywriting and creation of four engaging posts each week
- Achieved an 80% increase in magazine's Instagram following through strategic content planning
Social Media and Marketing Intern
Oro Vintage Jewellery
Amsterdam, the Netherlands
10.2021 - 12.2021
- Managed the company’s Instagram, and grew our following by 50%
- Supported website optimisation efforts, improving Google search ranking from position 10 to position 3
- Content creation for social media and website, ensuring alignment with brand messaging
- Developed brand ambassador strategy, managed the relationship with our ambassador and coordinated content creation days in the office
Public Relations and Influencer Marketing Intern
Gisou
Amsterdam, the Netherlands
05.2021 - 08.2021
- Managed the company’s main collaboration e-mail
- Sourced influencers that reflected the brands image, arranged and sent PR packages to at least 90 influencers a week
- Devised and implemented strategies to increase conversion, engagement and reach of communication channels
Content Creator and Public Relations Intern
New Offsprings
Amsterdam, the Netherlands
08.2020 - 02.2021
- Built relationships with online publications such as Vice NL and MOSAIKOMAG to help boost brand exposure
- Chief content creator for the company’s website and social media, coordinating photoshoots
- Sourced and recruited 5 influencers as brand ambassadors to boost brand awareness
- Improved the website’s traffic and rank using SEO
Education
Bachelor of Arts (BA) - Media and Information
University of Amsterdam (UvA)
Amsterdam, the Netherlands 08.2019 - 06.2022
IGCE A-Level -
Maru-a-Pula Secondary School
Gaborone, Botswana 01.2017 - 11.2018
Skills
- Influencer and contract negotiation
- Graphic design basics
- Account management
- Social media marketing
- Content creation
- Case study analysis
- Creative direction
- Shoot coordination
- Agency management
LANGUAGES
English (fluent, IELTS 8/9), German (elementary)
INTERESTS AND SKILLS
Fashion and contemporary art (attending exhibitions and creating personal works), content creation and blogging, travel and cultural exploration, ballet and dance, fine dining and hospitality experiences, horology (watches and craftsmanship)
Affiliations
- Contemporary art (attending exhibitions and creating personal work)
- Ethical fashion
- Ballet and dance
- Fine dining and hospitality experiences
- Horology (watches and craftmanship)
Timeline
Brand & Engagement Marketing Executive
THE OUT + Pivotal (by Jaguar Land Rover)
07.2023 - Current
Social Media Marketing Executive
Duty Refunds
02.2023 - 06.2023
Social Media Manager
DADA Gallery and Magazine
10.2022 - 12.2022
Social Media and Marketing Intern
Oro Vintage Jewellery
10.2021 - 12.2021
Public Relations and Influencer Marketing Intern
Gisou
05.2021 - 08.2021
Content Creator and Public Relations Intern
New Offsprings
08.2020 - 02.2021
Bachelor of Arts (BA) - Media and Information
University of Amsterdam (UvA)
08.2019 - 06.2022
IGCE A-Level -
Maru-a-Pula Secondary School
01.2017 - 11.2018