Supriya Rao

Health Tech company with a focus on mental health wellbeing using yoga and therapies.

Leading Overseas Education consultancy helping students manifest their dream to study abroad.

• Lead on the development and implementation of a strategy for sustainably establishing the university as one the leading UK universities in the South India market
• Lead on the development and implementation of a plan for schools’ engagement pan-India, in conjunction with UK based staff and wider India Team including nurturing and supporting a network of school counsellors
• Lead on the promotion of official articulation and progression routes to students at partner institutions across South India, including managing relations with the partner institutions and close coordination with UK based staff
• Develop a successful network of education advisers across South India by making recommendation for appointment and conducting regular meetings and training sessions, to empower counsellors to confidently promote the University leading to high-quality applications that convert to enrolments
• Attend recruitment activities in South India
• Identify and engage key stakeholders across South India to develop strategic recruitment opportunities for the university
• Manage and support all stakeholders for the University in South India
• Expand the market for University in Sri Lanka for partnerships and provide complete support to the agents

• Develop and implement a structured lead nurture and conversion process for applicants and offer holders
• Be the first point of contact for student and identified Agents queries
• Establish a candid relationship with Agents, students (and their parents), and brief on key UWA selling points
• Gather competitor market insights
• Quick turnaround on queries relating to the application process, academic document verification and student counselling
• Conduct pre-departure briefings for new students
• Explore and identify innovative ideas and initiatives to improve conversion of UWA students
• Provide knowledge, intelligence and input into the South Asian engagement strategy, marketing plans and travel schedules
• Identify new recruitment opportunities for UWA
• Plan and implement Digital Marketing campaigns
• Direct marketing activities to increase student numbers
• Create and manage social media accounts for South Asia team
• Plan various activities to increase the branding and presence of UWA in South Asia
• Establish and maintain links with key stakeholders in Perth and South Asia
• Identify new business opportunities with government and ministry bodies offering scholarships/articulation/MOU opportunities
• Identify new academic and recruitment business opportunities with key stakeholders
• Provide ongoing relevant market intelligence on trends and changes in the South Asia market
• Support visiting UWA staff as required by line manager
• Represent UWA at agent exhibitions, universities and schools and relevant sponsorship bodies in South Asia
• Manage agent relationships including recommending the appointment of new agents, performance management of current agents, and provision of detailed training on UWA courses, admissions processes, entry requirements, scholarships and fees

• Brand building, media interaction, promotion of University and the courses offered
• Identify opportunities for press/publicity and promote the University brand
• Develop marketing and recruitment strategy for each recruitment year
• Conduct marketing activities across cities in India and represent the University at recruitment events
• Define marketing strategies for increasing student recruitments
• Manage and provide complete support to University’s agency network across South Asia
• Identify market opportunities, report market intelligence/information to support academic program development; conduct research and follow up collaborative opportunities
• Provide end to end recruitment assistance to partners and functioning as a liaison between partners and university admissions
• Liaise with agents to improve quality and relevance of applications
• Coordinate with British High Commission, British Council, and British Business Group and maintain amicable relations with the India Alumni Network
• Interface with external organizations on behalf of University and rendering updates on regulatory changes
• Co-ordinate and manage University staff and academics visit to India
• Provide support to existing collaborations and ensure maximum mutual benefit
• Act as local liaison between collaborative partners and University admissions
• Counsel prospective students and attend to student queries on courses offered at GCU, visas, pre-departure information and accommodation
• Conduct direct student counselling events across India and also assist enquiries from direct marketing activities
• Initiate personal and close follow-up with the applicants to check on the requirement of any important information regarding the university application, leading to conversions
• Conduct pre-departure sessions across key cities in India
• Recruitment for GCU International Summer course
• Positions held in Glasgow Caledonian University since June 2011: Senior Country Advisor – India (June 2014 to Feb 2019), Regional Manager – India (June 2011 to June 2014)
• Recognitions and Initiatives: Felicitated with “Best Employee of the year” for excellent contributions to the business for each consecutive year - 2011-12, 2012-13, 2013-14, 2015-16, 2016-17, 2017-18, 2018-19
• Performance rated “Significantly Above expectations” each year
• This was assessed on the % increase in numbers each intake for both FT and summer course students
• One of the oldest staff at SS4, recognised by management to guide and support the Education team in various market research projects and surveys
• Initiated skype counselling activities across South Asia which resulted in effective conversions at no cost being incurred
• Initiated webinar training from academic schools and other departments to agents in India
• Enquired and introduced “cost effective” in-country printing for University with quality intact
• Initiated partnership discussions for University in India which resulted in MoA with few recognised Institutes in India

• Company Overview: An Indian based education consultancy involved in providing professional consulting services to students aiming at pursuing further education in other countries
• Lead a team of efficient counsellors and tele callers, train and monitor their counselling services to students interested for Universities in UK, Canada, Australia, New Zealand and Singapore
• Budget management and focus on ROI for all activities
• Devise marketing strategies and promotional campaigns for enhancing awareness about overseas education
• Administrative functions including office correspondence, bill clearance, vendor management, housekeeping, petty cash and MIS reporting
• Human resource activities such as recruitments, training, performance appraisals, compensations, leave management and employee grievances
• Organise joint promotion activities between clients and the companies, plus British Education fairs across the cities during November and February for our clients
• Monitor performance of the counselling team and support them to meet targets
• Co-ordinate University visits in office and provide counselling support to interested candidates
• To ensure that they are assisted through entire application process, visas, accommodation and pre-departure
• Competitor analysis and market research on activities which will result in conversions
• Vendor management
• Assisted the CEO in purchase, agreement, interior and complete set up of Bangalore office
• An Indian based education consultancy involved in providing professional consulting services to students aiming at pursuing further education in other countries

• Counsel students on studying in the UK and on behalf of client institutions
• Provide assistance in the planning of marketing strategies and promotional campaigns to promote British Education and the Company
• This will include writing advertisements, developing promotional literature and giving presentations and seminars
• Organise private visits to India by members of staff from client institutions in the UK; and producing the monthly reports of office activities and performance
• Handle project assignments given by the Office Manager, Director, Indian Operations or client institutions
• Supervise all office staff during the absence of the Office Manager
• Maintain accurate ledger and computer records of students counselled, and applications sent to the UK
• Handle day to day correspondence by letter, fax, email or phone with students, other offices and the British institutions represented
• Budget management and preparation of monthly finance documents
• Accompany groups of students to the Visa Section for processing of student visas, on request