SUPRIYA HENNUR NARAYANA GOWDA
Hatfield
Summary
Digital marketing and analytics specialist with hands-on expertise in GA4, GTM, and Google Ads Manager for performance tracking and optimization. Experienced in leading teams and managing daily operations in high-paced environments, with a strong focus on collaboration and service quality. Skilled in content tools like Canva, Buffer, and Meta Business Suite, and managing websites on WordPress, Shopify, and Wix. Focused on driving data-informed decisions and continuous improvement through the smart use of marketing technology.
Overview
7
7
years of professional experience
1
1
Certification
Work history
Supervisor
Al Farid
St Albans
12.2023 - 06.2025
- Managed day-to-day operations, accounts, and team coordination in a dynamic hospitality environment, ensuring smooth service delivery and customer satisfaction.
- Led social media marketing initiatives, particularly on Instagram, creating and scheduling engaging content using tools like Canva, Buffer, and Meta Business Suite to drive brand visibility and online engagement.
- Designed and maintained the company’s official website using WordPress, enhancing digital presence, user accessibility, and showcasing services effectively.
- Created branded multimedia content, including graphics, reels, and written posts, aligned with marketing objectives and seasonal campaigns.
- Strengthened leadership, communication, and problem-solving abilities through daily team management and hands-on issue resolution.
- Promoted a collaborative and high-performance culture, contributing to consistent customer satisfaction and operational excellence.
Senior Consultant – Digital Marketing
Regalix Pvt Ltd.
07.2022 - 05.2023
- Monitored and analyzed the digital performance of B2B clients across diverse sectors including entertainment, food & beverage, professional services, and e-commerce, using Google Analytics 4 (GA4) and Google Ads Manager to assess user behavior, traffic quality, and conversion effectiveness.
- ,,Specialized in Google Analytics 4 (GA across various website platforms, including PIs, building performance dashboards, and uncovering actionable insights to optimize campaigns.
- Implemented GA4 tags and tracking codes across various website platforms including WordPress, Shopify, Wix, and custom-coded websites, ensuring accurate tracking of events, user behavior, and conversions.
- Managed Google Tag Manager (GTM) configurations for advanced tracking, including custom event parameters, enhanced eCommerce tracking, and cross-domain attribution.
- Optimized campaign targeting, ad creatives, and landing pages through continuous A/B testing and conversion funnel analysis, improving ROI and lead quality for high-value B2B accounts.
- Collaborated with SEO, content, and social media teams to deliver cohesive, omnichannel marketing strategies.
- Delivered onboarding and advanced training sessions for new digital hires on GA4, GTM, and Google Ads, standardizing internal best practices across the team.
- Handpicked to manage sensitive, detail-oriented client accounts that required technical precision, confidentiality, and strong analytical focus.
Exception Process Associate
Transworld Systems Pvt Ltd
02.2021 - 04.2022
- Handled end-to-end verification of mortgage loan documents, ensuring completeness, accuracy, and compliance with regulatory and lender-specific requirements in a B2B environment.
- Communicated directly with insurance providers and financial institutions to clarify discrepancies and gather missing information, operating within a semi-calling support model.
- Streamlined exception handling processes, resulting in an 18% reduction in turnaround time for document processing and validation.
- Collaborated with internal teams to resolve document-related issues efficiently, minimizing processing delays and ensuring smooth handoffs across departments.
- Initiated and led process improvement strategies focused on enhancing data accuracy, workflow efficiency, and reporting standards.
- Conducted training workshops for new team members, reinforcing high-quality operational procedures and documentation standards.
Process Analyst
Gallagher Service Center
07.2018 - 07.2020
- Verified and processed insurance documents for small-group company employees, ensuring accurate data entry and eligibility validation for health insurance enrollment.
- Designed and maintained internal tools to consolidate employee information, simplifying the self-enrollment processand improving operational efficiency.
- Utilized platforms such as DMS, AMP, Citrix, and Benefit Point to manage workflows, track updates, and ensure timely delivery of insurance solutions.
- Initiated and implemented a Kaizen improvement idea, significantly reducing production time and improving the accuracy of premium calculations, contributing to a 70% reduction in processing errors.
- Led client presentations, demonstrating workflow enhancements and process transparency, while maintaining strong client communication and trust.
- Conducted onboarding and training sessions for new hires, sharing best practices and leading pilot programs to enhance team capability.
- Documented process optimizations and played a key role in cross-functional communication to align improvement initiatives across departments.
Education
MSc - Strategic Marketing with Digital Media Management
University of Hertfordshire
Hatfield, Hertfordshire 09/2023 - 10/2024
Bachelor of Commerce - Finance
Bangalore University
India 06/2015 - 03/2018
Skills
- Google Analytics 4 and Google Tag Manager
- Google Ads performance monitoring
- SEO and SEM strategies
- Social media content management
- CMS platforms expertise
- Process improvement methodologies
- Document verification processes
- Training and collaboration initiatives
- DMS and AMP tools proficiency
Certification
- Google Ads Certification – Search, Display, and Performance tracking
- Advanced Google Analytics – GA4 configuration, reporting, and analysis
- Strategic Digital Marketing (Regalix/Google) – Campaign strategy and performance optimization
- Adobe Creative Suite – Proficient in InDesign, Photoshop, and Illustrator
- Marketing Tools – Canva, Buffer, Meta Business Suite, WordPress, Shopify, Wix
Accomplishments
- Google Ads Certifications Competitive Analysis and Keyword Research Test Link Building Certification SEO Toolkit Exam for Advanced Semrush Users Semrush SEO Toolkit Exam, Received best performer of the month twice for performing exceptionally
- Kaizen on tracker for assigning task simultaneously in AMP and Access tracker
- Increased Quality and Productivity by the tool introduced for calculating premiums for Enrollments
- Received appreciation from clients for the Quality and on time completion of task
- Consistent 100% quality and badged best performer among new hires.
References
References available upon request.
Timeline
Supervisor
Al Farid
12.2023 - 06.2025
Senior Consultant – Digital Marketing
Regalix Pvt Ltd.
07.2022 - 05.2023
Exception Process Associate
Transworld Systems Pvt Ltd
02.2021 - 04.2022
Process Analyst
Gallagher Service Center
07.2018 - 07.2020
MSc - Strategic Marketing with Digital Media Management
University of Hertfordshire
09/2023 - 10/2024
Bachelor of Commerce - Finance
Bangalore University
06/2015 - 03/2018
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