Sunny Singh

I pursued a career break dedicated to a property investment venture. I completed several complex property development projects from conception to completion. This was a business solely managed by myself and required significant planning and design work. I found great success within this business and gained significant skills and knowledge in the general building sector that adds to my past experience. (more info on request)

Responsibilities:

• Led and developed a team of 2 Regional Managers, 14 Office/Sales Managers with overall responsibility of 120+ direct/indirect employees across multiple sites.
• Collaborated closely with analysts for informed trading decisions.
• Oversaw regional sales, operations, and trading performance, ensuring alignment with company objectives and compliance standards.
• Implemented and monitored business strategies to drive profitability, efficiency, and sustainable growth.
• Analysed performance data to identify opportunities, reduce costs, and optimise operational processes.
• Delivered coaching, mentoring, and performance management to senior leaders, fostering a culture of accountability and continuous improvement.
• Collaborated with senior leadership to develop regional budgets, forecasts, and long-term growth plans.
• Conducted regular performance reviews to monitor progress and provide constructive feedback.
• Ensured health & safety standards were maintained across all operations in line with company and legislative requirements.
• Developing comprehensive training programmes for sales staff to improve product/operational/systematic knowledge.
• Collaborate with cross-functional teams to analyse market trends and identify growth opportunities.

Achievements:

• Successfully managed a £37M+ portfolio delivering four consecutive years of YOY growth.
• Successfully implemented new trading strategies that improved profitability and were later adopted company-wide.
• Reduced operational costs across the region while maintaining service quality and customer satisfaction.
• Enhanced regional performance through targeted sales initiatives, resulting in consistent achievement of KPIs and revenue growth.
• Developed and promoted internal talent, strengthening succession planning and leadership capability within the business.
• Facilitated workshops to foster a culture of collaboration and continuous improvement within sales teams.
• Reviewed, developed, supported and maintained a great relationship with all employees within my division resulting in the lowest attrition rates across the company - organically reduced costs by sustaining experience.
• Led negotiations for successful contract agreements (£20k - £5m)
• Created robust contingency plans to maintain business continuity during unforeseen circumstances (Covid)

Head of National Sales - Speedy Sales

Following my success within Speedy Hire, I was promoted and given the opportunity to head Speedy National Sales in addition to managing the Southern Trading Division.

Responsibilities:

• Full accountability for National Sales performance, ensuring delivery of revenue, margin, and profitability targets.

• 4 Direct reports - Operations Manager, Sales Manager and 2 Team Leaders with 50+ indirect reports.

• Oversight of stock management, product availability, and demand forecasting to optimise sales and minimise costs.

• Strategic planning and execution of distribution and logistics to ensure efficient delivery and service standards nationwide.

• Development and implementation of trading strategies to drive growth across multiple regions and customer segments.

• Collaboration with senior leadership to align sales strategy with broader business objectives and market trends.

• Analysis of sales performance, stock levels, and distribution efficiency to identify opportunities for improvement and cost reduction.

• Leadership of regional and sales management teams, ensuring consistent execution of national strategies at local level.

• Building and maintaining strong relationships with key stakeholders to support business growth and customer satisfaction.

Achievements:

• Delivered significant year-on-year growth in national sales through targeted trading and pricing strategies. (£4.6M up)

• Implemented stock and distribution improvements that reduced operational costs and improved customer service levels.

• Rolled out a national sales framework that streamlined processes and improved consistency across regions.

• Consistently achieved and exceeded profitability targets while driving operational efficiency.

Responsibilities:

• Led a regional team comprising four Sales Managers (B2B sales), two Territory Managers (site operations), and four Site Managers.

• Directed business-to-business sales strategy and execution, ensuring revenue growth and profitability across multiple sectors.

• Oversaw site operations and performance management, ensuring compliance, efficiency, and high standards of customer service.

• Monitored regional sales performance, analysing data to identify opportunities and implement corrective actions.

• Provided coaching, mentoring, and development for managers, strengthening leadership capability and succession planning.

• Worked closely with senior leadership to align regional strategy with national business objectives.

• Managed budgets, forecasts, and reporting processes to support sustainable growth and cost control.

Key achievements:

• Consistently delivered year-on-year growth through effective sales and operational strategies.

• Improved site performance and customer satisfaction by implementing new processes and performance frameworks.

• Strengthened regional B2B sales pipeline, securing new contracts and expanding existing client relationships.

• Developed senior managers, resulting in multiple internal promotions and stronger succession planning.

• Delivered improved profitability through optimised stock management, streamlined logistics, and cost reductions.

• Responsible for the sales growth of new and existing business in the South West & Wales (Wiltshire, Somerset, Wales, Devon and Cornwall) • Delivered the largest net revenue number of £54K of new business in three months breaking all previous sales records held by PID systems.

• Increased revenue on existing business portfolio via good account management, building strong relationships and then maximising the clients potential.

• Implemented business building strategies that have been rolled out across the company.

• Communicating new product developments to prospective clients

• Delivering a quarterly presentation to the board with detailed revenue forecasts and a business plan.

• Delivered a successful product launch at IFSEC exhibition and also gained great knowledge of competitors product range.

• Managed a team of 26 direct reports consisting of two area sales managers, eight depot managers & sixteen sales executives.

• Responsible for the sales growth and daily operation of 7 large tool centres based across the M4 corridor and one regional distribution centre based in Reading.

• Diary management, conference calls, typing correspondence and documents, creating presentations, team meetings, development & regular 121 performance reviews.

• Responsible for all recruitment across a large region whilst retaining a low % off staff turnover. (have successfully completed a recruitment/interviewing skills course)

• Visiting a high volume of self-generated leads resulting in new business growth whilst maintaining a strong customer relationship with existing customers.

• Delivered £6.5M in revenue against a target of 5.72M in FY2017.

• Devised the meeting booking process, implementing an highly organised system which all staff can access, leading to reduced diary conflicts within the team and a more efficiently led operation and results driven area sales managers.

• Helped provide a safer workplace by conducting regular audits and checking in on all workplace safety on every opportunity.