SUNIL SHARMA
Gurugram
Summary
An international business professional with over 15 years of experience in FMCG, telecommunications, ICT & IT Services, data centres and cybersecurity encompassing business analysis, marketing, brand development, demand generation and product marketing. With in-depth experience managing functions in start-ups and Global MNCs, has developed high-order interpersonal and cross-functional alignment skills. Is comfortable and confident across all levels of an organization from the Board to associate. A demonstrated ability to make things happen and get things done in an organization of any size. A human technology expert, with standout leadership skills and a strong work ethos, has established an extensive network of senior relationships across the globe. International Business Professional with expertise in FMCG, Telecommunications, ICT & IT Services, and Cybersecurity. Achieved impactful brand development and marketing success through strategic leadership across start-ups and Global MNCs. Facilitated cross-functional alignment and nurtured extensive global relationships, driving organisational growth and innovation.
Overview
15
15
years of professional experience
Work History
Head, Brand & Marketing
Cognius.ai
Singapore
05.2022 - Current
- Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
- Preparing and managing monthly, quarterly, and annual budgets for the Marketing department
- The setting, monitoring, and reporting on team goals/objectives
- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
- Monitor competition (acquisitions, pricing changes and new products and features)
- Coordinate sales and marketing efforts to boost brand awareness
- Working with the sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.
- Supporting sales and lead generation efforts.
- Enable product function to Launch new products or services.
- Competitor Research
- Organizing company conferences, trade shows, and major events.
- Partner enablement- Enable and support partners to sell more with the help of marketing campaigns, Product content & ammunition
- Cognius.ai delivers authentic engagement and actionable insights to enable our customers and partners to support the seamless digital transformation of their end-customer experience engagement interactions using configurable, non-linear, conversational AI in chosen markets.
Head Brand & Marketing
FirstWave Cloud Technology
Australia
04.2018 - 04.2022
- Establish marketing and brand identity in new geographies in ASIA, EMEA and North America
- Handling the company's marketing affairs around the world
- Establish, develop and manage the official website and other Social Media platforms
- Establish and create modest brand awareness in the new regions with partners
- Establish the leadership persona in new regions and geographies
- Marketing communication, marketing campaigns, events
- Develop strategic marketing plans with sales and product functions to promote and establish the product offerings in the new regions as well as the existing ones
- PR and IR strategy and framework
- Work closely with the Product function in creating the product/ sales ammunition for partners across the globe
- Organic growth on social media without paid promotions
- Partner enablement- Enable and support partners to sell more with the help of marketing campaigns, Product content, POVs decks, and Events across geos i.e Australia, EMEA, UK, Asia, US
- Delivered flawlessly 'FirstWave Customer Advisory Board' session across the globe with the Sales and product team for the partner fraternity.
- Work closely with leading Marketing Intelligence Research Companies i.e. Gartner, Market & Market, Frost & Sullivan on Product strategy & roadmap
- Work closely with Product Director and team to establish competitive and profitable pricing strategies.
- Crafting strategies for global partners, including product content, marketing assets, Digital, Advertising, Communications and Creative
- Budgeting for the Marketing function- monthly, quarterly and annual budgets
- Enable product function to Launch new products or services.
- Competitor Research
- Responsible for global events and industry forum preparation and participation
- FirstWave Cloud Technology Ltd (FirstWave) is an ASX-listed, Australian-headquartered global cyber security company, which has been delivering cybersecurity-as-a-service solutions to the market since 2004.
Head-Brand and Marketing
Nxtra Data Limited
04.2013 - 04.2018
- Reporting to the CEO, responsibilities include full responsibility for Nxtra Data Limited's brand and marketing portfolio including marketing intelligence, demand generation, sales engine optimization, product marketing and event management.
- Also responsible for business analysis including trends, performance, KPI tracking, analysis and reporting.
- Nxtra Data Limited is Airtel's data centre and managed ICT services subsidiary focused on serving the needs of B2B customers and offering a full range of Data Centre Managed Services including colocation and cloud.
Business Analyst
Bharti Airtel Limited
04.2010 - 03.2013
- Reporting to the SVP and Head of Integrated Managed Solutions and Service (IMSS), built the business analysis framework and processes to report and track business performance against plan and to analyze business performance.
- Was part of the three-person core team which developed the objectives and strategy and then executed the spin-off of the IMSS business into an independent company in 2013 (Nxtra Data Ltd).
- Airtel business is focused on serving the needs of B2B customers, offering a full range of core telecommunications carriage products, and managed ICT services.
Business Analyst - Group CIO and President, Airtel Business
Bharti Airtel
12.2007 - 03.2010
- Reporting jointly to the Group Chief Information Officer and President of Airtel Business, providing detailed business analysis, tracking and reporting of business performance against the annual plan.
- Prepare the Group CIO office and the Airtel Business President Office to conduct annual and through-year business reviews and planning.
- Airtel Business is focused on serving the needs of B2B customers, offering a full range of core telecommunications carriage products, and managed ICT services.
Senior Export Officer
Dabur
06.2006 - 11.2007
- Worked as a Senior Export Officer at Dabur India Limited reporting to the Country Head (Exports) - responsible for product export operations for Africa and Europe.
- Established, assisted and managed the Country Head's agenda to implement an effective export operations process ensuring the effective and efficient completion of Dabur product orders for the African and European markets.
- Meeting with potential international clients and making business presentations.
- Business development, planning and forecasting of orders.
- Arranging meetings, and follow-up for various assignments across departments.
- Coordinating with Embassies for the promotion of the Companies' business in their respective countries.
- Coordinating order execution, forecasting, packaging and E2E delivery of shipments to Africa and Europe.
- Maintaining and constructing the essential documents/dossier for shipments.
- Ensuring timely remittance, commission & expense reporting.
- Processing orders in Baan and SAP software.
- Arranging meetings, and follow-up with documentation, SCM, packaging, plant and export teams for smooth delivery of shipments at the respective international locations.
Education
MBA - Marketing
Bhartiya Vidya Bhawan
INDIABA - Hons
Delhi University
INDIACertificate in Business Management -
YMCA
Skills
- Brand strategy, health, and marketing awareness
- Employer branding
- Marketing analytics
- Digital marketing
- Competitive analysis
- Product marketing
- Demand/lead generation
- Growth/performance marketing
- Customer acquisition and retention
- Revenue growth
- Content Marketing
- Investor, Public and Analyst Relations
- Events, C-suite forums, and conferences
Accomplishments
- Launched the employer branding, product, PR, Investor relations and social media presence of artificial intelligence start-up Cognius.ai. The consistent outstanding feedback from investor and partner eco-system on success and impact.
- Launched Firstwave Cloud Technology brand and product offering globally. Enabled and supported sales leaders delivering best-in-class employer branding, Investor relations, analyst relations, Product marketing, demand generation, partner & channel support marketing to scale exponential sales and revenue growth, C-suite roundtable forum, events and digital marketing resulting in the growth of billing partners from one partner in one geography to over fifty partners across the world. Grew international revenue from zero to US$3.25Mn in four years.
- Developed, established, and grew the Marketing strategy and function at data centre start-up, Nxtra Data Limited enabling the business to grow from number nine in market share to number two. Nxtra Data was recently valued at US1.25Bn marketing value and the brand, market presence and strategy remain evident today.
References
Can be provided on request
Hobbies and Interests
- Spending time with family
- Travel, theatre and reading
- Gym enthusiast and a keen pool player.
Websites, Portfolios and Profiles
https://www.linkedin.com/in/sunil-sharma-b329ab15/
Timeline
Head, Brand & Marketing
Cognius.ai
05.2022 - Current
Head Brand & Marketing
FirstWave Cloud Technology
04.2018 - 04.2022
Head-Brand and Marketing
Nxtra Data Limited
04.2013 - 04.2018
Business Analyst
Bharti Airtel Limited
04.2010 - 03.2013
Business Analyst - Group CIO and President, Airtel Business
Bharti Airtel
12.2007 - 03.2010
Senior Export Officer
Dabur
06.2006 - 11.2007
MBA - Marketing
Bhartiya Vidya Bhawan
BA - Hons
Delhi University
Certificate in Business Management -
YMCA