SUMRA ASHRAF

Specialist (current role)

• Fostered exceptional customer experiences in a dynamic environment driven by personal interactions.
• Honed effective communication skills that permitted engaging conversations with small groups as well as individual customers when illustrating features and advantages of products.
• Proactively enhancing customer journeys to ensure store targets are met
• Served as point of contact for newer team members by maintaining approachability and providing guidance in navigating tasks.
• Implemented ideas to integrate Apple services such as Business Team and Today at Apple through customer interactions and increase awareness. Encouraged team members to follow up.
• Provided thorough relevant Apple product and third party product information to customers for effective solutions, specifically those who had Business needs. Advising customers of services Apple offers which are less known.

Technical Expert

• Developed ability to swiftly diagnose product issues, hardware and/or software, on spot while articulating solutions with empathy and patience.
• Acquired proficiency in efficient multi-tasking; delivered solutions for customers, maintained smooth operation of service areas and served as resource for colleagues requiring assistance.
• Managed peer conflicts effectively, preventing disruption to customer repairs and promoting a collaborative work environment
• Contributed to team effort by sharing knowledge and skills when required.
• Maintained robust interest in technology, particularly Apple products, and demonstrated agility in mastering new products, applications, and features for informed interactions to educate customers on future purchases.
• Streamlined processes to enhance operational efficiency
• Encouraged team communication to enhance productivity.

Genius Admin

• Resolved escalated technical queries by employing innovative problem-solving skills and in-depth product knowledge.
• Streamlined organisation and communication in repair areas for 15-20 colleagues to access stock and information efficiently.
• Finalised paperwork for repairs and executed data entry tasks.
• Gained adeptness in rapidly managing computer tasks, e.g., searching for articles alongside retrieving repair information.
• Updating repair log consistently and introducing fresh concepts to optimise room workflow.

• Read and analyzed over 50 CV's to pin point appropriate candidates for various job profiles.
• Learned patience to solve problematic situations and to act carefully and calmly.
• Handled end-to-end recruitment processes, ensuring smooth and swift transactions from initial advert to job offer.
• Met deadlines with tenacious attitude and determination to accomplish targets.
• Created engaging adverts for I.T. vacancies using job portals such as LinkedIn, Indeed and Reed.
• Expertly negotiated salary details and finalised arrangements between client and candidate.
• Established positives relationships with prospective candidates through calls, emails and interviews.
• Registered new candidates, developing detailed, wide-ranging, accurate database to meet client recruitment needs.